Mediaset Infinity (formerly Mediaset Play and Mediaset Play Infinity) is an Italian

streaming platform An over-the-top media service is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributors of s ...

for viewing

streaming content Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...

via the Internet, both

live Live may refer to: Arts, entertainment, and media Films * ''Live!'' (2007 film), 2007 American film * ''Live'' (2014 film), a 2014 Japanese film *'' ''Live'' (Apocalyptica DVD) Music *Live (band), American alternative rock band * List of albums ...

and

on demand On-demand or on demand may refer to: Manufacturing * Build-on-demand * Just-in-time manufacturing, a methodology for production * Print on demand, printing technology and business process in which new copies of a document are not printed until an ...

. The platform is published by RTI, a subsidiary of

MFE - MediaForEurope MFE - MediaForEurope N.V. (formerly Mediaset S.p.A., then Mediaset N.V.) is a Dutch-domiciled Italian-based media and communications company specialising primarily in free-to-air and pay-TV production and distribution on multiple platforms, as well ...

. It is also available as an app for Android,

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...

and for

Smart TV A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features, which allows users to stream music and videos, browse the internet, and view photos. Smart TVs are a techno ...

s with MHP or

HbbTV Hybrid Broadcast Broadband TV (HbbTV) is both an industry standard ( European Telecommunications Standards Institute (ETSI) TS 102 796) and promotional initiative for hybrid digital TV to harmonise the broadcast, Internet Protocol Television ( ...

technology.

History

Background

The first

Mediaset Mediaset Italia S.p.A., also known as Mediaset, is an Italian-based mass media company which is the largest commercial broadcaster in the country. The company is controlled by the holding company MFE - MediaForEurope. Founded in 1987 by former ...

website was activated in 1999 under the name ''Mediaset.it''. Initially it was a television portal dedicated to

Canale 5 Canale 5 () is an Italian free-to-air television channel of Mediaset, owned by MFE - MediaForEurope. It was the first private television network to have a national coverage in Italy in 1980. On 4 December 2012, Mediaset launched Canale 5 HD, a s ...

Rete 4 Rete 4 (in English Network 4) is an Italian free-to-air television channel operated by Mediaset Italia and owned by MFE - MediaForEurope. Presently the director is Sebastiano Lombardi. Programs TV Programmes (currently) Rete 4's strengt ...

and

Italia 1 Italia 1 (Italian pronunciation ) is an Italian free-to-air television channel on the Mediaset network, owned by MFE - MediaForEurope. It is oriented at both young and adult people. Italia 1 was launched on 3 January 1982 and, originally, was o ...

. Over the years it has been extended to all Mediaset networks. It was possible to access the TV guide, the complete list of Mediaset programs and information on DTT coverage. This platform was flanked by ''Video Mediaset'', where there were clips, entire episodes of the programs and live news broadcasts.

Mediaset On Demand

In March 2017 ''Mediaset On Demand'' was launched. On this you could follow the live broadcast of the channels, look at the programs already aired, and there were also several sections dedicated to news, web exclusives, film previews and interviews. An app for smartphones and tablets entitled ''Mediaset Fan'' was also available, where it was possible to watch live programs or watch reruns, the TV guide, and vote in reality shows via televoting.

Mediaset Play

''Mediaset Play'' was born on July 5, 2018 as the heir of ''Mediaset On Demand'', also incorporating the sites of free television channels and introducing some new functions that are added to those already existing in the previous portal. One of these is ''Restart'', which allows you to review from the beginning the program that is airing at a given moment on a television channel of the group.

Mediaset Play Infinity/Mediaset Infinity

On December 2, 2020 the merger between Mediaset Play and Infinity TV is announced. On 5 March 2021 it was confirmed that the streaming service would change its name to Infinity+, while the entire platform would be renamed Mediaset Play Infinity. The rebranding took place on the following 8 April, with a relative update of the logo and, consequently, of the graphic interface. On April 2, 2021, the launch of

Toonami Toonami ( ) is an American late night television programming block that primarily broadcasts Japanese animation and occasionally American action animation. It was created by Sean Akins and Jason DeMarco and produced by Williams Street, a divis ...

is announced, a network published by

WarnerMedia Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...

dedicated to

Japanese anime is hand-drawn and computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japanese, (a term derived from a shortening of ...

and aimed at a mainly adolescent audience. The channel will arrive on Infinity+ at a cost of 4.99 euros per month. On May 17, 2021 the platform changed its name and logo to ''Mediaset Infinity'', keeping the same features.

References

External links

* {{Television in Italy Mediaset Video on demand services