Medialab Prado
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The Medialab Matadero, formerly known as Medialab Prado, is a cultural space and citizen lab in Madrid ( Spain). It was created by the
Madrid City Council The City Council of Madrid ( es, Ayuntamiento de Madrid) is the top-tier administrative and governing body of the Madrid, the capital and biggest city of Spain. The City Council is composed by three bodies; the Mayor who leads the City Council an ...
in 2000, growing since then into a leading center for citizen innovation. It follows a participatory approach, using
collective intelligence Collective intelligence (CI) is shared or group intelligence (GI) that emerges from the collaboration, collective efforts, and competition of many individuals and appears in consensus decision making. The term appears in sociobiology, politic ...
methods (developed in
living lab Living labs are open innovation ecosystems in real-life environments using iterative feedback processes throughout a lifecycle approach of an innovation to create sustainable impact. They focus on co-creation, rapid prototyping & testing and scaling ...
s) and fast prototyping tools such as fab labs, to use and co-create
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.


History

The Medialab Matadero started in 2000 as a cultural program of the Madrid City Council within the cultural center
Conde Duque Conde may refer to: Places United States * Conde, South Dakota, a city France * Condé-sur-l'Escaut (or simply 'Condé'), a commune Linguistic ''Conde'' is the Ibero-Romance form of "count" (Latin ''comitatus''). It may refer to: * Cou ...
. In 2002, it was named "Medialab Madrid", a space focused on the research, production and dissemination of cultural works around society, science, art and digital technologies. In 2007, it was moved to the basements of the old industrial building Serrería Belga (''Belgian Sawmill''), and renamed "Medialab-Prado" because of its new location next to the Prado Museum and the
Paseo del Prado The Paseo del Prado is one of the main boulevards in Madrid, Spain. It runs north–south between the Plaza de Cibeles and the Plaza del Emperador Carlos V (also known as Plaza de Atocha), with the Plaza de Cánovas del Castillo (the location ...
boulevard. This industrial building was originally built in 1920s and owned by Belgian migrants, and it remained in operation until the 2000 when it was sold to the City Council. In 2010, it received an honorary award from
Prix Ars Electronica The Prix Ars Electronica is one of the best known and longest running yearly prizes in the field of electronic and interactive art, computer animation, digital culture and music. It has been awarded since 1987 by Ars Electronica (Linz, Austria) ...
. In 2013, after an extensive refurbishment effort of the Serrería building, the center started using the 4000 m2 and all the floors of the now renovated building. This refurbishment was awarded multiple awards, including the 12th Spanish Biennial of Architecture and Town Planning award, the COAM 2013 award and the Sacyr innovation award 2014. In 2014, the City Council considered renting the building to the Telefónica corporation, in order to host innovation hub initiatives such as
Wayra Wayra is a technological innovation hub, which was started in Latin America and Spain in 2011 as an initiative of Telefónica's chief executive in Europe, José María Álvarez-Pallete. Wayra operates through 11 hubs in 10 countries within Telefón ...
. A manifest signed by a list of renowned names (such as
Javier de la Cueva Javier de la Cueva (Madrid, 1962), is a lawyer specialized in issues related to technology and the Internet. He graduated in Law and is Doctor in Philosophy from the Complutense University of Madrid. He has defended numerous cases involving the us ...
or
Antonio Lafuente Antonio Lafuente García (born 1953, Granada) is research scientist at the Center for Humanities and Social Sciences (CSIC) in the area of science studies. Life He graduated with a Physics degree. He has worked in the colonial expansion of scie ...
) supporting the center was published, and eventually the building remained for the sole use of MLP. In 2016, Medialab-Prado was awarded the Princess Margriet Award by the European Cultural Foundation, for "developing critical spaces of social participation and political experimentation through culture". In 2021, the Medialab was moved again by the Madrid townhall, from its Serrería Belga location to the
Matadero Madrid Matadero Madrid is the site of a former slaughterhouse, the El Matadero y Mercado Municipal de Ganados (English: Municipal Slaughterhouse and Cattle Market) in the Arganzuela district of Madrid. Today, it is a contemporary arts centre. History ...
centre and renamed Medialab Matadero.


Methods

Medialab-Prado stated to follow these methodological principles: * Community and
Mediation Mediation is a structured, interactive process where an impartial third party neutral assists disputing parties in resolving conflict through the use of specialized communication and negotiation techniques. All participants in mediation are ...
: it holds a
cultural mediation Cultural mediation describes a profession that studies the cultural differences between people, using the data in problem solving. It is one of the fundamental mechanisms of distinctly human development according to cultural–historical psychologi ...
programme with the aim to interconnect users and projects. In order to facilitate it, users may form work groups that are hosted in the space. It also provides an online platform to facilitate interaction and visibility. * Prototyping: the center focuses on experimentation, and on implementing the initial phases of new ideas. To facilitate this, it makes regular open calls for participation in collaborative prototyping workshops. * Free Culture & Commons: it promotes the use of free open source tools, all online content is published under open licenses, and all work groups must open and share their outcomes and processes. * Networks: Medialab-Prado belongs to collaboration networks at both the local and international level, with the aim to share and exchange practices. Locally, it holds workshops concerning different Madrid neighbourhoods, and collaborates with different public institutions. Internationally, it has collaborated in multiple EU-funded projects and with Latin American institutions through the SEGIB Citizen Innovation programme.


Activities

The type of activities are pretty diverse, organized in several lines of work or "labs": * ''DataLab'', Lab on open data, such as hosting The Glass Room by Tactical Tech and Mozilla, or the data visualization workshops Visualizar. * ''ParticipaLab'', Lab on collective intelligence for democratic participation, such as the "Collective Intelligence for Democracy" international call. * ''InCiLab'', Lab of citizen innovation, such as the "Madrid Listens" project, to connect City Hall officials with citizens on specific projects, and other open democracy experiments. * ''PrototipaLab'', Lab of creative prototyping, such as a collaboration with African cultural mediators, urban art interventions, or artist residencies. * ''CiCiLab'', Lab of
citizen science Citizen science (CS) (similar to community science, crowd science, crowd-sourced science, civic science, participatory monitoring, or volunteer monitoring) is scientific research conducted with participation from the public (who are sometimes re ...
, including events on scientific outreach. * ''AVLab'', Lab of audio-video experimentation, such as innovative participatory games, or projecting documentaries on the topic. In the past, it also hosted a '' Commons'' ''Lab'' coordinated by
Antonio Lafuente Antonio Lafuente García (born 1953, Granada) is research scientist at the Center for Humanities and Social Sciences (CSIC) in the area of science studies. Life He graduated with a Physics degree. He has worked in the colonial expansion of scie ...
although its activities are now included in the other labs.


International recognition

In 2010, it received an honorary award from
Prix Ars Electronica The Prix Ars Electronica is one of the best known and longest running yearly prizes in the field of electronic and interactive art, computer animation, digital culture and music. It has been awarded since 1987 by Ars Electronica (Linz, Austria) ...
. And in 2016, it was awarded the Princess Margriet Award by the European Cultural Foundation, for "developing critical spaces of social participation and political experimentation through culture". It was the first Spanish institution that receives it. Medialab Matadero has hosted multiple talks of renowned names, including major academics such as Nancy Fraser,
Yochai Benkler Yochai Benkler (; born 1964) is an Israeli-American author and the Berkman Professor of Entrepreneurial Legal Studies at Harvard Law School. He is also a faculty co-director of the Berkman Klein Center for Internet & Society at Harvard Universi ...
, or Langdon Winner, or politicians such as EU Commissioner
Karmenu Vella Karmenu Vella is a Maltese politician and former member of the European Commission, in charge of Environment, Maritime Affairs and Fisheries between 2014 and 2019. He has been one of the longest serving Maltese Parliamentarian with the Maltese ...
. It has also been venue of international events such as Libre Graphics Meeting, the
Red Bull Music Academy The Red Bull Music Academy (RBMA) is a world-traveling series of music workshops and festivals that was founded in 1998 by Red Bull GmbH. The main five-week event is held in a different city each year. The public portion of its program is a festiv ...
, the Media Facades Festival Europe, or the Madrid Design Festival. It was due to one of Medialab Matadero events that the open hardware project Arduino reached international attention. Its Spanish co-founder, David Cuartielles, presented Arduino in the center, where
Ars Electronica Ars Electronica Linz GmbH is an Austrian cultural, educational and scientific institute active in the field of new media art, founded in Linz in 1979. It is based at the Ars Electronica Center (AEC), which houses the Museum of the Future, in the ...
festival director Gerfried Stoker saw it and invited him to show it at the festival. Medialab Matadero has been referred by the European Cultural Foundation as "cultural change-makers enacting alternatives in the face of political adversities", and by the UNDP as example of "new spaces hatare needed for citizens and communities to access ..digital opportunities". Others claim they "enable the creation of new and highly constructive new communities of concern around difficult topics, as well as building legitimacy for bold experimental approaches", that they are "reinventing mediation patterns" (
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), turning Madrid into "an international reference of the urban commons" ( openDemocracy), the most relevant Spanish citizen lab ( El Mundo), "emerging institutions at the intersection of art and technology" ( TechCrunch).


See also

* MIT Media Lab *
Aalto Media Lab Aalto Media Lab is a transdisciplinary laboratory focusing on digital art and design and its impact to culture and society. The Lab is part of the Department of Art and Media at the School of Arts, Design and Architecture, Aalto University in Fin ...


References

{{coord missing, Spain 2000 establishments in Spain Culture in Madrid DIY culture Buildings and structures in Cortes neighborhood, Madrid Cultural centers in Spain Entertainment venues in Madrid Event venues established in the 2000s Government of Madrid Free culture movement Citizen science Hacker culture