Mediakraft Networks GmbH is a German
Multi-channel network
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetizati ...
based in
Munich
Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the States of Germany, German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the List of cities in Germany by popu ...
. The company publishes and markets online video content and operates
YouTube creator networks in
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
. Mediakraft Networks maintains offices in Munich, Cologne, Berlin, Hamburg, Warsaw and Istanbul.
History
Mediakraft Networks was founded in September 2011 as a network of
YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
rs for YouTubers
[
Bertram Gugel:
''Sind YouTube-Netzwerke die neuen Sender?'',
in]
Digitalisierungsbericht 2014: Alles fließt!
and is regarded as leading German
multi-channel network
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetizati ...
(MCN).
[Martin Dowideit]
YouTube-Star Unge kontra Vermarkter Mediakraft: "So ein Scheißhaufen"
Handelsblatt
The ''Handelsblatt'' (literally "commerce paper" in English) is a German-language business newspaper published in Düsseldorf
Düsseldorf ( , , ; often in English sources; Low Franconian and Ripuarian: ''Düsseldörp'' ; archaic nl, Du ...
,
21
In August 2012 the former CEO of
Endemol
Endemol B.V. was a Dutch-based media company that produced and distributed multiplatform entertainment content. The company annually produced more than 15,000 hours of programming across scripted and non-scripted genres, including drama, reality ...
, Ynon Kreiz, bought shares in Mediakraft Networks.
[
Scott Roxborough:]
Germany's Constantin Film Strikes YouTube Promotion Deal With Mediakraft
The Hollywood Reporter
''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...
,
25
In October 2012 Medakraft launched Ponk, which presented comedy videos and was Germany's first domestic YouTube channel. Ponk stands for ''Perfekt orientierte neue Komedians''.
In December 2012 Shortcut Ventures invested a seven-figure sum in Mediakraft. In 2013 the company started subsidiaries in the Netherlands, Poland and Turkey. On 10 July 2014 Mediakraft announced it had raised €16M ($23M USD) from various investors. One of the investors was the Cologne-based media group
M. DuMont Schauberg
M. DuMont Schauberg is one of Germany's oldest and largest publishing houses. It was founded by Bertram Hilden in 1620.
The company has been run by the Neven du Mont family since 1805, when Marcus du Mont acquired the ''Kölnische Zeitung'' ...
. By fall 2014 Mediakraft employed 130.
[
Cornelia Winkler:]
LeFloid verlässt Netzwerk Mediakraft
Berliner Zeitung
The ''Berliner Zeitung'' (, ''Berlin Newspaper'') is a daily newspaper based in Berlin, Germany. Founded in East Germany in 1945, it is the only East German paper to achieve national prominence since reunification. It is published by Berliner ...
,
10
Notable German YouTube channels that belong to Mediakraft Networks include Freshtorge, Die Lochis, Bullshit TV and Nela Lee. Former Network members are ''inter alia'' LeFloid, daaruum, Simon Unge, Dner and ApeCrime.
In January 2015 Mediakraft Networks
co-founder
An organizational founder is a person who has undertaken some or all of the formational work needed to create a new organization, whether it is a business, a charitable organization, a governing body, a school, a group of entertainers, or any other ...
and CSO Jan Schlueter and Christoph Krachten left the company and were replaced by Levent Gültan and Spartacus Olsson. Krachten remains a shareholder. On 20 March 2015 Boris Bolz, formerly of
Red Bull
Red Bull is a brand of energy drinks of Austria, Austrian company Red Bull GmbH. With 38% market share, it is the most popular energy drink brand as of 2019. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwid ...
Germany, joined Mediakraft as chief commercial officer.
Jan Schlueter joine
Hashplay Inc a San Francisco-based company in the Data Visualisation space in January 201
In June 2017
Gamigo acquires Mediakraft Networks for an undisclosed sum.
[{{Cite web, url=https://meedia.de/2017/07/06/neuer-eigentuemer-fuer-mediakraft-gamigo-uebernimmt-multichannel-network/, title=Neuer Eigentümer für Mediakraft: Gamigo übernimmt Multichannel-Network › Meedia, website=meedia.de, language=de, access-date=2018-08-08]
References
German companies established in 2011
Mass media companies of Germany
Companies based in Munich
Multi-channel networks