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Media policy / M. politics is a term describing all
legislation Legislation is the process or result of enrolled bill, enrolling, enactment of a bill, enacting, or promulgation, promulgating laws by a legislature, parliament, or analogous Government, governing body. Before an item of legislation becomes law i ...
and political action directed towards regulating the
media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass e ...
, especially
mass media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information ...
, and the
media industry Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit informatio ...
. Those actions will usually be prompted by pressures from
public opinion Public opinion is the collective opinion on a specific topic or voting intention relevant to a society. It is the people's views on matters affecting them. Etymology The term "public opinion" was derived from the French ', which was first use ...
or from industry
interest group Advocacy groups, also known as interest groups, special interest groups, lobbying groups or pressure groups use various forms of advocacy in order to influence public opinion and ultimately policy. They play an important role in the developm ...
s.
Print media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information e ...
,
public radio Public broadcasting involves radio, television and other electronic media outlets whose primary mission is public service. Public broadcasters receive funding from diverse sources including license fees, individual contributions, public financing ...
and television
broadcasting Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medium, but typically one using the electromagnetic spectrum (radio ...
,
mobile Mobile may refer to: Places * Mobile, Alabama, a U.S. port city * Mobile County, Alabama * Mobile, Arizona, a small town near Phoenix, U.S. * Mobile, Newfoundland and Labrador Arts, entertainment, and media Music Groups and labels * Mobile ( ...
communications Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquir ...
all converge in the digital infrastructure. This digitalisation produces markets that still lack consistent and rigorous
regulation Regulation is the management of complex systems according to a set of rules and trends. In systems theory, these types of rules exist in various fields of biology and society, but the term has slightly different meanings according to context. For ...
. In instances where regulations exist, technical innovations outpace and overtake existing rules and give rise to illegal activities like
copyright violation Copyright infringement (at times referred to as piracy) is the use of works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, s ...
s. This has to be dealt with to defend
intellectual property rights Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...
(see e.g.
Digital Economy Act 2010 The Digital Economy Act 2010 (c. 24) is an Act of the Parliament of the United Kingdom. The act addresses media policy issues related to digital media, including copyright infringement, Internet domain names, Channel 4 media content, local ra ...
) Media politics is the subject of studies in
media research Media studies is a discipline (academia), discipline and field of study that deals with the content, history, and effects of various media (communication), media; in particular, the mass media. Media Studies may draw on traditions from both the s ...
and
cultural studies Cultural studies is an interdisciplinary field that examines the political dynamics of contemporary culture (including popular culture) and its historical foundations. Cultural studies researchers generally investigate how cultural practices re ...
.


Conflicting interests

Liberal media policy is adversely affected by the fact that political success itself hinges critically on favorable comments in the media, see
politico-media complex The politico-media complex (PMC, also referred to as the political-media complex) is a name given to the network of relationships between a state's political and ruling classes and its media industry. It may also encompass other interest groups, ...
.


Social media


Literature

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See also


References


External links

*{{cite web, url=http://www.uky.edu/AS/PoliSci/Peffley/pdf/ZallerTheoryofMediaPolitics%2810-99%29.pdf, title=A Theory of Media Politics / How the Interests of Politicians, Journalists, and Citizens Shape the News (draft), author=John Zaller, publisher=University of Chicago Press, year=1999 Mass media Policy