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A media feeding frenzy is intense media coverage of a story of great interest to the public. The 1998
Clinton–Lewinsky scandal The Clinton–Lewinsky scandal was a sex scandal involving Bill Clinton, the president of the United States, and Monica Lewinsky, a White House intern. Their sexual relationship lasted between 1995 and 1997. Clinton ended a televised speech in l ...
in the
U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
was a well-noted example of this. The
metaphor A metaphor is a figure of speech that, for rhetorical effect, directly refers to one thing by mentioning another. It may provide (or obscure) clarity or identify hidden similarities between two different ideas. Metaphors are often compared wit ...
, drawing an analogy with feeding frenzies of groups of animals, was popularized by
Larry Sabato Larry Joseph Sabato (; born August 7, 1952) is an American political scientist and political analyst. He is the Robert Kent Gooch Professor of Politics at the University of Virginia, where he is also the founder and director of the Center for P ...
's book ''Feeding Frenzy: Attack Journalism and American Politics''. Other examples include media coverage of "crime waves" that often drive changes in criminal law to address problems that do not appear in the
National Crime Victimization Survey The National Crime Victimization Survey (NCVS), administered by the US Census Bureau under the Department of Commerce, is a national survey of approximately 49,000 to 150,000 households - with approximately 240,000 persons aged 12 or older - twice ...
(NCVS), the most reliable indicator of actual crime in the U.S.; unlike the
Uniform Crime Reports The Uniform Crime Reporting (UCR) program compiles official data on crime in the United States, published by the Federal Bureau of Investigation (FBI). UCR is "a nationwide, cooperative statistical effort of nearly 18,000 city, university and co ...
(UCR), the NCVS is not affected by changes in people's willingness to report crimes to law enforcement and in the willingness of law enforcement to forward UCRs to the
Federal Bureau of Investigation The Federal Bureau of Investigation (FBI) is the domestic intelligence and security service of the United States and its principal federal law enforcement agency. Operating under the jurisdiction of the United States Department of Justice, ...
(FBI) for inclusion in national summaries. Sacco claimed that media outlets try to organize their reporting as much as possible around themes to help them amortize over several reports the work required to educate a journalist to the point where they can discuss a subject intelligently. These themes become "feeding frenzies". The
availability cascade An availability cascade is a self-reinforcing cycle that explains the development of certain kinds of collective beliefs. A novel idea or insight, usually one that seems to explain a complex process in a simple or straightforward manner, gains rapid ...
helps explain the human psychology behind a media feeding frenzy. A commercial media organization could lose advertising if they had a media feeding frenzy that affected an advertiser's business: Advertisers don't want to feed the mouths that bite them, and have been known to modify where they spend their advertising budget accordingly. Commercial media disseminate negative information about advertisers only to the extent required to keep customers.


See also

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Media circus Media circus is a colloquial metaphor, or idiom, describing a news event for which the level of media coverage—measured by such factors as the number of reporters at the scene and the amount of material broadcast or published—is perceived to ...
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Missing white woman syndrome Missing white woman syndrome is a term which is used by social scientists and media commentators in reference to the media coverage, especially on television, of missing-person cases involving young, attractive, white, upper middle class women o ...


Notes

Mass media Mass media issues Mass media events Media coverage and representation Media bias {{journalism-stub