MediaStorm is a
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
-based
film production
Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, casti ...
and
interactive design
Interactive design is a user-oriented field of study that focuses on meaningful communication using media to create products through cyclical and collaborative processes between people and technology. Successful interactive designs have simple, cle ...
studio. The company produces online news stories using high-quality
[ photography, audio, interactivity, and video, and consults on interactive web projects. ''Seattle Post-Intelligencer'' said that "telling powerful stories through powerful images, MediaStorm has earned a reputation for engaging multimedia news."
The company aims to give voice and meaning to pressing issues of our time, using their projects to “demystify complex issues, humanize statistics, and inspire audiences to take action on issues that matter.”
]
Content and services
The MediaStorm website showcases in-depth feature stories with an emphasis on photojournalism and social commentary. Their films have been picked up by major media outlets, such as ''The Los Angeles Times'', ''The New York Times'', ''The Atlantic'', and ''The Washington Post''. Notable projects include ''Marlboro Marine'', ''The Sandwich Generation'', ''Driftless'', ''BLOODLINE: AIDS and Family'', and ''Never Coming Home''. An innovation of MediaStorm's business model is running auctions for media agencies to bid for the rights to run their stories.[ The site also offers for sale books that films are based on, music from the works, and other products from the film producers.]
In addition to in-house projects, the company partners with a range of clients on commissioned work to address communications challenges. Its clients include Apple Inc, the Council on Foreign Relations, The ''Los Angeles Times
The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
'', MSNBC, ''National Geographic
''National Geographic'' (formerly the ''National Geographic Magazine'', sometimes branded as NAT GEO) is a popular American monthly magazine published by National Geographic Partners. Known for its photojournalism, it is one of the most widely ...
'', and Starbucks, the first corporate client.
MediaStorm offers intensive specialized workshops on multimedia storytelling in addition to providing free documentation on gathering audio, producing with Apple's Final Cut and Adobe Premiere Pro, as well as details on audio and video equipment on the company blog.
History
MediaStorm was founded on 16 November 2005 by Brian Storm, a graduate of the University of Missouri
The University of Missouri (Mizzou, MU, or Missouri) is a public university, public Land-grant university, land-grant research university in Columbia, Missouri. It is Missouri's largest university and the flagship of the four-campus Universit ...
in photojournalism
Photojournalism is journalism that uses images to tell a news story. It usually only refers to still images, but can also refer to video used in broadcast journalism. Photojournalism is distinguished from other close branches of photography (such ...
, a former director of multimedia at MSNBC.com
MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and political ...
and a former vice president of News, Multimedia & Assignment Services for Corbis, who wanted to get back to his "publishing roots". In 2010, MediaStorm underwent a major site redesign.
Awards
In 2013, MediaStorm was awarded the Edward R. Murrow Award for National Online News Organization Website. Since 2010, the company has been nominated for 15 Emmy Awards and won two Alfred Dupont Awards. In 2008, MediaStorm won an Emmy
The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...
with the Council on Foreign Relations
The Council on Foreign Relations (CFR) is an American think tank
A think tank, or policy institute, is a research institute that performs research and advocacy concerning topics such as social policy, political strategy, economics, mi ...
for ''Crisis Guide: Darfur'', two Webby Awards and Best Use of Multimedia in the Pictures of the Year Contest. In 2007, MediaStorm won an Emmy for ''Kingsley's Crossing'' by Olivier Jobard, took first place in both the Best of Photojournalism Contest and Pictures of the Year, and won the Webby Award for the Magazine category.
See also
*Photojournalism
Photojournalism is journalism that uses images to tell a news story. It usually only refers to still images, but can also refer to video used in broadcast journalism. Photojournalism is distinguished from other close branches of photography (such ...
*Multimedia
Multimedia is a form of communication that uses a combination of different content forms such as text, audio, images, animations, or video into a single interactive presentation, in contrast to tradition ...
References
External links
* {{official, http://mediastorm.com
Nieman Reports interview with Brian Storm on long-form multimedia journalism
Canon interview with Brian Storm on storytelling
Video interview with Brian Storm by PoynterOnline
American news websites
Photojournalism publications
Companies based in New York City
Mass media companies of the United States