Meaning Maker
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''Meaning Maker'' is a
conceptual Conceptual may refer to: Philosophy and Humanities *Concept *Conceptualism *Philosophical analysis (Conceptual analysis) *Theoretical definition (Conceptual definition) *Thinking about Consciousness (Conceptual dualism) *Pragmatism (Conceptual pr ...
,
social practice Social practice is a theory within psychology that seeks to determine the link between practice and context within social situations. Emphasized as a commitment to change, social practice occurs in two forms: activity and inquiry. Most often a ...
art project by Kent Manske and
Nanette Wylde Nanette Wylde is an American artist and writer. Wylde is known for her early incorporation of digital media as a fine art media, her work in net.art, electronic literature, and artwork which takes book form. Wylde makes works which are interdiscip ...
. The project consists of ten questionnaires on a range of topics. It was initiated in 2006 by PreNeo Press. ''Meaning Maker'' has been exhibited in galleries, published in journals, is included in the RISD artists' book collection, and has been unofficially distributed and placed at numerous art events.


Description

''Meaning Maker'' takes form as a series of fill-out-form pamphlets. Each pamphlet is an "edition" which focuses on a single subject. The ''Meaning Makers'' are: Academic Conference, American Citizenship, Art Viewing Experience, Control, Family Gathering, Food, Higher Education, Periodic Personal Evaluation, Relationship to Nature, and U.S. Presidential Elections. This project exists in the physical world and on the Internet. The pamphlets are distributed in public places, most often art galleries and museums, and at art or academic conferences. They are also distributed online as pdfs. The project appears to be open ended, with the most recent edition being published in 2015. It is expansive and precise, as claims curator
Jan Rindfleisch Jan Rindfleisch is an American artist, educator, author, curator, and community builder. Rindfleisch is known for the programming she initiated and oversaw at the Euphrat Museum of Art; for her book on the history of art communities in the South Ba ...
, who writes about ''Meaning Maker,'' “For viewing art and the art world, try ''Meaning Maker'', a guided interactive tool to foster understanding and evaluation of specific experiences."


Reception

Jason Urban describes the project, "Physically, ''Meaning Maker'' is modest: a multi-colored series of letter-sized tri-folds. It would look at home in any Kinko’s or a Human Resources office but it is only a spoof of corporate aesthetics. A closer look would reveal Meaning Maker to be a subversive tool for ''conceptual intervention''.” Discussing ''Meaning Maker,'' Carolyn Guertin writes, "The point of such a conceptual art project is that since it is infinitely renewable, it functions as a social critique of the expected norms of particular kinds of experiences.” Aimee Le Duc claims, "Participants were encouraged to download copies, reuse the questionnaires and become the type of person most palatable in each of the pamphlets. The language is innocuous and satirical, but unsettling in the striking ease in which we all employ these assimilating tactics in our daily lives." Stephanie Ellis reviews ''Meaning Maker'' for ''Stretcher,'' "''Meaning Maker'' offered free low-tech transparent envelopes stuffed with a set of questionnaires, a nifty blue pencil, and a small pin with a plump “!” shadowed by a “?.” (Packets were discreetly labeled “this is art.”) The questionnaires (sans agenda) cover a series of occasions that often trigger zombie behavior such as an academic conference or a family reunion. In the latter, under “how I fit in?” you may choose among: the clown, the boss, at odds, the peacekeeper and so on. There was also a chance to check off the TV show that best represented your family. Hooked? The sweetly sincere self-reflective tools can be downloaded from their Web site. You might be inspired to write your own."


Publications

''Meaning Maker'' has been included in the follow print publications, ''FLAT'' (published by Karol Shumaker, Chicago ) and ''
Visual Communication Quarterly ''Visual Communication Quarterly'' (''VCQ'') is a quarterly peer-reviewed academic journal covering all areas of visual communication. It is an official journal of the Association for Education in Journalism and Mass Communication's Visual Commun ...
'' (CSU Fullerton), and ''Join + Cast Guide to Contemporary Art'' (Phoenix, Arizona, 2011).


Exhibitions

''Meaning Maker'' has officially exhibited at the following art venues: The Euphrat Museum of Art in Cupertino, California; The Schneider Museum of Art in Ashland, Oregon; The Lab in San Francisco, California, among others.


References


External links


Official Website
{{Authority control 2000 in Internet culture American art Art websites Avant-garde art Book arts Conceptual art Contemporary art Electronic literature works Interactive art Internet art Internet-based works