''Me Naiset'' (

Finnish Finnish may refer to: * Something or someone from, or related to Finland * Culture of Finland * Finnish people or Finns, the primary ethnic group in Finland * Finnish language, the national language of the Finnish people * Finnish cuisine See also ...

: ''We the Women'') is a Finnish language women's magazine published in Helsinki, Finland. It is one of the largest weekly women's magazines in the country and has been in circulation since 1952.

History and profile

''Me Naiset'' was established in 1952. Its founder was Kaarlo Mantere, a

publisher. Later it was sold to Viikkosanomat Oy. The owner of the magazine is

Sanoma Sanoma Corporation (, formerly SanomaWSOY) is Finland's largest media group. The company has media business in Finland and a learning business in Belgium, the Netherlands, Poland, Sweden, Norway and Spain, among others. The company is headquarte ...

, and it is published by Sanoma Magazines on a weekly basis on Thursdays. The company acquired the magazine in 1957. In 1958 the magazine began to employ its own

fashion model A model is a person with a role either to promote, display or advertise commercial products (notably fashion clothing in fashion shows) or to serve as a visual aid for people who are creating works of art or to pose for photography. Thoug ...

s. The headquarters of ''Me Naiset'' is in Helsinki. Target audience of the magazine is women living in big cities and in

Southern Finland Southern Finland ( fi, Etelä-Suomen lääni, sv, Södra Finlands län) was a province of Finland from 1997 to 2009. It bordered the provinces of Western Finland and Eastern Finland. It also bordered the Gulf of Finland and Russia. History O ...

. Its sister magazine is ''Me Naiset SPORT''. ''Me Naiset'' focuses on

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

beauty Beauty is commonly described as a feature of objects that makes these objects pleasurable to perceive. Such objects include landscapes, sunsets, humans and works of art. Beauty, together with art and taste, is the main subject of aesthetics, o ...

and

shopping Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A Retail#Shopper profiles, typology of shopper types ha ...

. However, until the end of the 1990s the weekly mostly published articles on social and political topics. From the early 2000s it began to feature articles about motherhood. Replacing Riitta Pollari, Marjo Vuorinen served as the

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

of ''Me Naiset'' between 2010 and 2012. On 23 July 2012 Johanna Lahti became its editor-in-chief.

Circulation

During the early years ''Me Naiset'' sold 25,000 copies. Its circulation rose to 36,000 copies in 1958. The average circulation of the magazine was 70,000 copies in 1961. It rose to over 120,000 copies in 1962 and to 180,000 copies in 1973. Its circulation was 133,000 copies in 1978. In 2004 the weekly had a circulation of 124,485 copies. Its circulation was 134,000 copies in 2007. The circulation of the magazine was 147,354 copies in 2010 and 146,248 copies in 2011. Its circulation was 138,594 copies in 2012 and 119,631 copies in 2013.

References

External links

* {{DEFAULTSORT:Me Naiset 1952 establishments in Finland Finnish-language magazines Magazines established in 1952 Magazines published in Helsinki Weekly magazines published in Finland Women's fashion magazines Women's magazines published in Finland