McKids was a chain of

clothing Clothing (also known as clothes, apparel, and attire) are items worn on the body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials and natural ...

stores marketed to children and operated by the

McDonald's Corporation McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger st ...

through a partnership with

Sears Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...

Overview

In July 1987, Sears began selling the McKids line of children's clothing. In December 1988, Sears opened the first 7 free-standing McKids stores. In early 1991, all 47 free-standing McKids stores were closed.Marianne Taylor,
Mckids Leaving Toyland
, ''

Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television ar ...

'', January 11, 1991. Accessed September 29, 2015 The McKids line of clothing continued to be sold at Sears stores. In 1997, McKids clothing began to be sold exclusively at

Wal-Mart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

. McDonald's exclusivity agreement with Wal-Mart ended at the end of 2003, and in 2004 the McKids brand was launched internationally, with 15 stores being opened in China.Liz Clarke,
McDonald's Goes for Gold With Olympic Sponsorships
, ''

Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...

'', August 17, 2004; Page E01. Accessed September 29, 2015

References

External links

TV commercial
Children's clothing brands Clothing retailers of the United States McDonald's Retail companies established in 1987 Sears Holdings {{US-retail-company-stub