McMillan is a full-service marketing agency based in

Ottawa, Ontario Ottawa (, ; Canadian French: ) is the capital city of Canada. It is located at the confluence of the Ottawa River and the Rideau River in the southern portion of the province of Ontario. Ottawa borders Gatineau, Quebec, and forms the core ...

, Canada. McMillan specializes in planning and executing integrated product and service

branding Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals ...

campaigns across a variety of media, including online, broadcast, and print. According to the ''

Ottawa Business Journal The ''Ottawa Business Journal'' (OBJ) is a regional business publication serving Canada's National Capital Region. In addition to a digital website, obj.ca, Ottawa Business Journal boasts a quarterly newspaper with a circulation of 10,000 copies, sp ...

'', McMillan is one of Ottawa's largest marketing agencies.

History

Founded in 1996 by Gordon McMillan, the agency has grown to service accounts throughout

North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...

. Within six months of opening, McMillan landed accounts with

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...

and

Cognos Cognos Incorporated was an Ottawa, Ontario-based company making business intelligence (BI) and performance management (PM) software. Founded in 1969, at its peak Cognos employed almost 3,500 people and served more than 23,000 customers in over ...

. The following year it added several clients in the high-tech industry, including Oracle University,

PeopleSoft PeopleSoft, Inc. is a company that provides human resource management systems (HRMS), Financial Management Solutions (FMS), supply chain management (SCM), customer relationship management (CRM), and enterprise performance management (EPM) softwar ...

, and

Nortel Networks Nortel Networks Corporation (Nortel), formerly Northern Telecom Limited, was a Canadian multinational telecommunications and data networking equipment manufacturer headquartered in Ottawa, Ontario, Canada. It was founded in Montreal, Queb ...

. D&B (Dun & Bradstreet) selected McMillan as a preferred marketing vendor in 2003 and McMillan became D&B's lead agency until 2010.

Overview

McMillan was named

agency of record An agency of record (AOR) in advertising and marketing is an agency that is authorized to purchase advertising time (for radio or television advertising) or space (for print or online advertising Online advertising, also known as online ma ...

for

Forest Products Association of Canada The Forest Products Association of Canada (FPAC) is a trade association which represents Canada's wood, pulp and paper producers both nationally and internationally in government, trade, and environmental affairs. Canada's forest products industry ...

in 2004 and for Bridgewater Systems in 2005. McMillan also was named agency of record for Sophos PLC, a U.K.-based company specializing in email, web, and computer threat protection. The agency also started relationships with

Getty Images Getty Images Holdings, Inc. is an American visual media company and is a supplier of stock images, editorial photography, video and music for business and consumers, with a library of over 477 million assets. It targets three markets— creative ...

and

American Greetings American Greetings Corporation is a privately owned American company and is the world's second largest greeting card producer behind Hallmark Cards. Based in Westlake, Ohio, a suburb of Cleveland, Ohio, Cleveland, the company sells paper greeting ...

. In 2007, McMillan deepened its relationship with

Canada Post Canada Post Corporation (french: Société canadienne des postes), trading as Canada Post (french: Postes Canada), is a Crown corporation that functions as the primary postal operator in Canada. Originally known as Royal Mail Canada (the opera ...

, becoming its primary source for interactive and web services, as well as becoming a principle marketing partner for the Canadian Medical Association (CMA). In late 2007, McMillan closed its Vancouver office, which had been operating for 5 years, servicing mainly smaller, Vancouver-based accounts. In 2011, it closed its client services center in San Francisco, CA.

References

External links

Lead Generation PlatformDigital Marketing Company
Marketing companies established in 1996 Canadian companies established in 1996 Advertising agencies of Canada Companies based in Ottawa {{Marketing-stub