McCoy's is a brand of
crinkle-cut
Crinkle-cutting is slicing that leaves a corrugated surface.
Waffle fries
''Pommes gaufrettes'', grid fries, waffle fries, crinkle-cut or criss-cross fries are fries obtained by quarter-turning the potato before each pass over the corrugated bla ...
crisps
A potato chip (North American English; often just chip) or crisp (British and Irish English) is a thin slice of potato that has been either deep frying, deep fried, baking, baked, or air frying, air fried until crunchy. They are commonly serve ...
made in the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
by
KP Snacks
KP Snacks is a British producer of branded and own-label maize-, potato-, and nut-based snacks, "Choc Dips" and nuts. The ''KP'' stands for “Kenyon Produce”. The company is based in Slough, England, UK.
History
The company was founded in ...
. It was first produced in 1985 and is marketed under the slogan "The Real McCoy's – Accept No Imitations" ("Man Crisps" in current advertising), exploiting the Scottish
idiom "
the real McCoy
"The real McCoy" is an idiom and metaphor used in much of the English-speaking world to mean "the real thing" or "the genuine article", e.g. "he's the real McCoy". The phrase has been the subject of numerous false etymologies.
History
The phr ...
". McCoy’s is the third biggest brand in the bagged crisps market, with 5 million packets consumed each week and nearly a third of all UK households consuming the product. It was once promoted by United Biscuits "as the only overtly male-targeted crisp brand".
[McCoy's brand on United Biscuits web site]
The core product comes in a variety of flavours, which include Flame Grilled Steak, Salt & Malt Vinegar, and Cheddar & Onion. The specials range includes Jalapeño Chilli with Cheese, Cheddar with Mango Chutney, Oriental Ribs, Thai Sweet Chicken and Peppered Rib Eye Steak. ''McCoy’s Jackets'', launched in early 2007, are ridge cut potato chips with their skins left on. They come in Chilli Beef, Sour Cream & Chive, and Melted Cheese & Bacon flavours. ''McCoy's Specials Tortillas'' are a range of ridged tortilla chips launched in 2006. In early 2012, the Oriental Ribs flavour was renamed BBQ Ribs.
[ In 2019, the Tortillas were relaunched as MUCHOS, and come in Nacho Cheese, Smoked Chilli Chicken and Sour Cream & Onion flavours.
In September 2013, McCoy's unveiled a packaging concept in which the crisp bag is opened along the longer side to allow bigger hands to fit in. The concept was developed by BTL Brands.
On April 7 2022, it was noted that McCoy's would regularly introduce trends of flavours which would be on the shelf for a limited time.]
Flavours
Ridge Cut Classic Flavours
* Cheddar & Onion reen
A rhyne (Somerset), rhine/rhyne (Gloucestershire), or reen ( South Wales) (all pronounced "reen"; from Old English ''ryne'' or Welsh ''rhewyn'' or ''rhewin'' "ditch") is a term used in parts of England and Wales for a drainage ditch, or can ...
- 47.5G, 70G
* Salt & Malt Vinegar lue- 47.5G, 70G
* Salted ed- 47.5G
Ridge Cut Meaty Flavours
* Bacon Sizzler urple- 47.5G
* Chargrilled Chicken ark Orange- 47.5G
* Flame Grilled Steak rown- 47.5G, 70G
Ridge Cut Spicy Flavours
* Mexican Chilli right Orange- 47.5G
* Paprika ellow- 47.5G
* Sizzling King Prawn ink
Ink is a gel, sol, or solution that contains at least one colorant, such as a dye or pigment, and is used to color a surface to produce an image, text, or design. Ink is used for drawing or writing with a pen, brush, reed pen, or quill. Thicker ...
- 47.5G
* Thai Sweet Chicken reen-Blue- 47.5G
Chip Shop Flavours
* Curry Sauce ellow* Salt & Vinegar lue* Salted ed
Thick Cut Flavours
*Salted
*Salt & Cider Vinegar
*Cheddar & Red Onion
*Beef & Onion
*Crispy Bacon
*BBQ Chicken
Former Flavours
*Barbecue Chicken ellow-Brown*Ham & Mustard ark Pink*BBQ Ribs (previously Oriental Ribs) urple*Lamb Vindaloo reen
A rhyne (Somerset), rhine/rhyne (Gloucestershire), or reen ( South Wales) (all pronounced "reen"; from Old English ''ryne'' or Welsh ''rhewyn'' or ''rhewin'' "ditch") is a term used in parts of England and Wales for a drainage ditch, or can ...
*Chicken Jalfrezi ellow*Sour Cream & Jalapeño - Jackets range reen
A rhyne (Somerset), rhine/rhyne (Gloucestershire), or reen ( South Wales) (all pronounced "reen"; from Old English ''ryne'' or Welsh ''rhewyn'' or ''rhewin'' "ditch") is a term used in parts of England and Wales for a drainage ditch, or can ...
*Melted Cheese & Bacon Flavour - Jackets range old*Chilli Con Carne Flavour - Jackets range urgundy* Cheddar And Onion with a Jalapeño twist
* Salt & Malt Vinegar with a chilli twist
*Roast Onion (1990s)
Ridge Cut MultiPacks - packs of 27g (30g packs pre 2016)
*The Classics 6 pack (Salt & Malt Vinegar x2 / Salted x2 / Cheddar & Onion x2)
*Mighty Meaty 6 pack (Bacon Sizzler x2 / Flame Grilled Steak x2 / Chargrilled Chicken x2)
*Nicely Spicy 6 pack (Mexican Chilli x2 / Thai Sweet Chicken x2 / Sizzling King Prawn x2)
*Salted 6 pack
*Salt & Malt Vinegar 6 Pack
*Cheddar & Onion 6 Pack
*Flame Grilled Steak 6 Pack
*Sizzling Prawns 6 Pack
*The Classics 18 pack (Salt & Malt Vinegar x6 / Salted x6 / Cheddar & Onion x6)
*The Classics 5 pack (Salt & Malt Vinegar x2 / Salted x1 / Cheddar & Onion x2)
*Jackets - jacket potato flavours 6 pack
Thick Cut MultiPacks - packs of 30g
*Thick Cut Classics 5 pack (Salt & Cider Vinegar x2 / Salted x1 / Cheddar & Red Onion x2)
*Thick Cut Meaty 5 pack (Beef & Onion x2 / Crispy Bacon x1 / BBQ Chicken x2)
*Cheddar & Red Onion 5 pack
Tortillas
*Hot Chilli 50g ed*Nacho Cheese 50g ellow*Cool Ranch 220g lue*Hot Chilli 220g
*Nacho Cheese 220g
*BBQ Chicken 220g
Darts sponsorship
McCoy's was the sponsor of the Premier League Darts
Premier League Darts is a darts tournament which launched on 20 January 2005 on Sky Sports. Now played weekly from February to May, the event originally started as a fortnightly fixture in small venues around the United Kingdom. The tournament ori ...
for two years, in 2012
File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gat ...
and 2013
File:2013 Events Collage V2.png, From left, clockwise: Edward Snowden becomes internationally famous for leaking classified NSA wiretapping information; Typhoon Haiyan kills over 6,000 in the Philippines and Southeast Asia; The Dhaka garment fa ...
.
See also
* Ruffles (similar product)
* Seabrook (similar product)
* Walkers
* Tudor Crisps
Tudor Crisps was a brand of potato crisps produced in Sandyford, Newcastle upon Tyne
Newcastle upon Tyne ( RP: , ), or simply Newcastle, is a city and metropolitan borough in Tyne and Wear, England. The city is located on the River Tyne ...
* List of brand name snack foods
This is a list of brand name snack foods. A snack or snack food is a portion of food often smaller than a regular meal, generally eaten between meals. Snacks come in a variety of forms including packaged and processed foods and items made from fr ...
References
{{reflist
External links
Official website
United Biscuits brands
Brand name snack foods
Brand name potato chips and crisps