Maílson Da Nóbrega
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Maílson Ferreira da Nóbrega (
Cruz do Espírito Santo Cruz do Espírito Santo is a municipality in the state of Paraíba in the Northeast Region of Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and L ...
,
Paraíba Paraíba ( Tupi: ''pa'ra a'íba''; ) is a state of Brazil. It is located in the Brazilian Northeast, and it is bordered by Rio Grande do Norte to the north, Ceará to the west, Pernambuco to the south and the Atlantic Ocean to the east. Paraíba ...
, May 14, 1942) is a Brazilian
economist An economist is a professional and practitioner in the social sciences, social science discipline of economics. The individual may also study, develop, and apply theories and concepts from economics and write about economic policy. Within this ...
. He was
Finance minister A finance minister is an executive or cabinet position in charge of one or more of government finances, economic policy and financial regulation. A finance minister's portfolio has a large variety of names around the world, such as "treasury", " ...
in
José Sarney José Sarney de Araújo Costa (; born José Ribamar Ferreira de Araújo Costa; 24 April 1930) is a Brazilian politician, lawyer, and writer who served as 31st president of Brazil from 1985 to 1990. He briefly served as the 20th vice president of ...
's administration during a period of
hyperinflation In economics, hyperinflation is a very high and typically accelerating inflation. It quickly erodes the real value of the local currency, as the prices of all goods increase. This causes people to minimize their holdings in that currency as t ...
in the late 1980s. He is married and has five children.


Career

Nóbrega was an officer of the
Bank of Brazil Banco do Brasil S.A. ( en, Bank of Brazil) is a Brazilian financial services company headquartered in Brasília, Brazil. The oldest bank in Brazil, and among the oldest banks in continuous operation in the world, it was founded by John VI, Kin ...
since 1963; he graduated in Economics in 1974 at the "Centro de Ensino Universitário de Brasília" (CEUB). In the late 1970s, he began a career in the Ministry of Finance; after holding several important positions, he was appointed Minister of Finance on January 6, 1988, after the resignation of
Luiz Carlos Bresser-Pereira Luiz Carlos Bresser-Pereira (born 30 June 1934) is a Brazilian economist and social scientist. He teaches at the Getulio Vargas Foundation, in São Paulo. Since 1981, he has edited the ''Brazilian Journal of Political Economy''. Bresser-Pereir ...
.


In the Ministry of Finance

Upon taking office, Nóbrega said that he would not neglect inflation control, that there would be no economic package or "heroic measures" and that he would try to renegotiate Brazil's
external debt A country's gross external debt (or foreign debt) is the liabilities that are owed to nonresidents by residents. The debtors can be governments, corporations or citizens. External debt may be denominated in domestic or foreign currency. It incl ...
with international creditors on terms as favorable as those obtained by Mexico. However, it quickly became apparent that he would not be able to fulfill any of these promises. On February 2, 1988, the then-
Senator A senate is a deliberative assembly, often the upper house or chamber of a bicameral legislature. The name comes from the ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior (Latin: ''senex'' meaning "the el ...
Fernando Henrique Cardoso Fernando Henrique Cardoso (; born 18 June 1931), also known by his initials FHC (), is a Brazilian sociologist, professor and politician who served as the 34th president of Brazil from 1 January 1995 to 31 December 2002. He was the first Brazi ...
in
Congress A congress is a formal meeting of the representatives of different countries, constituent states, organizations, trade unions, political parties, or other groups. The term originated in Late Middle English to denote an encounter (meeting of a ...
questioned the resumption of external debt payments since the
default Default may refer to: Law * Default (law), the failure to do something required by law ** Default (finance), failure to satisfy the terms of a loan obligation or failure to pay back a loan ** Default judgment, a binding judgment in favor of ei ...
of 1987, without a definitive agreement signed with creditors. Finally, on August 23, 1988, Brazil reached an agreement with the
IMF The International Monetary Fund (IMF) is a major financial agency of the United Nations, and an international financial institution, headquartered in Washington, D.C., consisting of 190 countries. Its stated mission is "working to foster globa ...
, for which it would get an injection of ; of which it has actually received $477 million. Nóbrega had said that his economic policy would be "
rice and beans Rice and beans, or beans and rice, is a category of dishes from many cultures around the world, whereby the staple foods of rice and beans are combined in some manner. The grain and legume combination provides several important nutrients and many ...
", without "miracle cures", only making occasional adjustments to prevent hyperinflation. However, 1987 ended with a cumulative inflation rate of 415.87%, and it reached 1037.53% at the end of 1988. It became clear that once again the Sarney administration would have to resort to a "heterodox economic package." This package, which was named ''Plano Verão'' ("Summer Plan"), was implemented on January 15, 1989.


Summer Plan

The economic package known as "Summer Plan" was the fourth and last of the Sarney administration, and was primarily aimed at controlling rising inflation in an election year. For this purpose, a new currency, the '' cruzado novo''equivalent to 1,000 old '' cruzados''was created. There was a 17% devaluation of the national currency against the United States dollar, and prices and wages were frozen. Like its predecessors, the Summer Plan proved to be an almost complete failure. Maílson da Nóbrega said that its goals were not met, but that other measures that should be adopted for the plan to succeed were not approved by the Brazilian Congress. Among these measures were the dismissal of civil servants without stability, the closure of public agencies and an extensive program of privatization. These measures were taken later in the
neoliberal Neoliberalism (also neo-liberalism) is a term used to signify the late 20th century political reappearance of 19th-century ideas associated with free-market capitalism after it fell into decline following the Second World War. A prominent fa ...
governments of
Fernando Collor de Mello Fernando Affonso Collor de Mello (; born 12 August 1949) is a Brazilian politician who served as the 32nd president of Brazil from 1990 to 1992, when he resigned in a failed attempt to stop his impeachment trial by the Brazilian Senate. Coll ...
and
Fernando Henrique Cardoso Fernando Henrique Cardoso (; born 18 June 1931), also known by his initials FHC (), is a Brazilian sociologist, professor and politician who served as the 34th president of Brazil from 1 January 1995 to 31 December 2002. He was the first Brazi ...
, although they have not proven particularly effective in reducing the public deficit. Apart from its ineffectualness as a tool to control inflation, it is alleged that the Summer Plan and related "Bresser Plan", 1987, "Collor Plan 1", 1990 and "Collor 2", 1991 caused losses to those with
savings account A savings account is a bank account at a retail bank. Common features include a limited number of withdrawals, a lack of cheque and linked debit card facilities, limited transfer options and the inability to be overdrawn. Traditionally, transac ...
s, as the inflation adjustment indices were altered. For the Summer Plan, the losses are estimated at 20.37% of revenues in February 1989. However, the National Confederation of Brazilian Financial System challenges the idea that savers were negatively affected, but says that financial institutions did not receive the money not credited to customers' accounts, since the excess
liquidity Liquidity is a concept in economics involving the convertibility of assets and obligations. It can include: * Market liquidity, the ease with which an asset can be sold * Accounting liquidity, the ability to meet cash obligations when due * Liqui ...
is compulsorily collected by the Central Bank of Brazil. , it is expected that the
Brazilian Supreme Court The Supreme Federal Court ( pt, Supremo Tribunal Federal, , abbreviated STF) is the supreme court (court of last resort) of Brazil, serving primarily as the Constitutional Court of the country. It is the highest court of law in Brazil for const ...
(STF) will evaluate the case and establish whether there were losses and who will pay for them.


Consultancy

In 1989, Brazil's hyperinflation reached the historic milestone of 1782.85%. In March 1990, the elected president,
Fernando Collor de Mello Fernando Affonso Collor de Mello (; born 12 August 1949) is a Brazilian politician who served as the 32nd president of Brazil from 1990 to 1992, when he resigned in a failed attempt to stop his impeachment trial by the Brazilian Senate. Coll ...
, took the oath for the new Finance minister,
Zélia Cardoso de Mello Zélia Maria Cardoso de Mello (born September 20, 1953, in São Paulo) served as Brazil's Minister of Economy from 1990 to 1991 under Fernando Collor de Mello. She was later married to Brazilian comedian Chico Anysio, with whom she has two child ...
. Shortly after leaving office, Maílson da Nóbrega moved to
São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...
, where he began almost immediately to work as a
financial consultant A financial adviser or financial advisor is a professional who provides financial services to clients based on their financial situation. In many countries, financial advisors must complete specific training and be registered with a regulatory ...
. With Claudio Adilson Gonçalezhis former subordinateand Celso Luiz Martone, he formed the "MCM Consultores Associados", to which he belonged until 1995. In 1997, Nóbrega began structuring the management consulting company "Tendências Consultoria Integrada", along with Nathan Blanche and
Gustavo Loyola Gustavo is the Latinate form of a Germanic male given name with respective prevalence in Portuguese, Spanish, and Italian. It has been a common name for Swedish monarchs since the reign of Gustav Vasa. It is derived from Gustav /ˈɡʊstɑːv/, a ...
a former Central Bank of Brazil governor and former partner of the MCM. Their experience in public finance made "Tendências" (along with MCM) become one of Brazil's main economic consulting services, whose clients include major players of the financial market and financial institutions operating in high-risk speculative investments known informally as " black belt funds". In January 1999, based on reports by "Tendências" and MCMwhich had expected a devaluation of the
real Real may refer to: Currencies * Brazilian real (R$) * Central American Republic real * Mexican real * Portuguese real * Spanish real * Spanish colonial real Music Albums * ''Real'' (L'Arc-en-Ciel album) (2000) * ''Real'' (Bright album) (2010) ...
in Februarythe "black belts" Marka and FonteCindam went bankrupt, even though they had received a substantial aid package from the Central Bank, chaired by
Francisco Lopes Francisco José de Almeida Lopes (Vila Cova de Alva, 29 August 1955) is a Portuguese electrician An electrician is a tradesperson specializing in electrical wiring of buildings, transmission lines, stationary machines, and related equi ...
. In what has become one of the biggest financial scandals of Fernando Henrique Cardoso's administration, it was shown that the presence of former financial authorities in a consultancy was no guarantee of profits. However, the Marka/FonteCindam case has not affected the prestige of Nóbrega or of his consultancy. Columnist of the journal "
Folha de S. Paulo ''Folha de S.Paulo'' (sometimes spelled ''Folha de São Paulo''), also known as simply ''Folha'' (, ''Sheet''), is a Brazilian daily newspaper founded in 1921 under the name ''Folha da Noite'' and published in São Paulo by the Folha da Manhã co ...
" since 1998, in 2000 he moved to the "
O Estado de S. Paulo ''O Estado de S. Paulo'' (; ), also known as ''Estadão'' (; ), is a daily newspaper published in São Paulo, Brazil. It is the third largest newspaper in Brazil, and its format changed from broadsheet to berliner on October 17, 2021. It has t ...
", and from 2005 he began to write fortnightly for weekly magazine "
Veja Veja may refer to : Places * Veja, a town in Lazio, central Italy; now Vejano comune * Veja, a village in Stănița Commune, Neamț County, Romania * Veja River, Romania * Veja State, a former princely state in present Gujarat, western India Perso ...
". In 2012, while still being a "Tendências" partner and one of the most requested Brazilian panelistsabout 90 presentations a year, especially in the analysis of the political and economic situationNóbrega was also on the
board of directors A board of directors (commonly referred simply as the board) is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit organiz ...
of seven companies in Brazil and abroadincluding
Grendene Grendene is a Brazilian company that is the world's largest manufacturer of sandals. It was founded by Alexandre Grendene Bartelle and his twin brother Pedro Grendene Bartelle. History In 1971, the Bartelle brothers, Alexandre and Pedro, began ...
, TIM, Rodobens and
Cosan Cosan is a public listed company, a Brazilian conglomerate producer of bioethanol, sugar and energy . The company operates in Brazil, Argentina, Uruguay, Paraguay, Bolivia. They also operate in the United Kingdom under the brand name Moove, manufa ...
.


The movie

In 2013, the documentary ''O Brasil Deu Certo. E Agora?'' ("Brazil has succeeded. What now?") directed by Louise Sottomaior was released. Conceived by Maílson da Nóbrega, the movie deals with the achievement of political and economic stability in Brazil and the challenges facing the country's growth. the documentary featured the testimony of three former presidents of BrazilSarney, Collor and FHCseven former Central Bank presidents and 13 former ministers. The film was not attended by former president Lula da Silva, the current president,
Dilma Rousseff Dilma Vana Rousseff (; born 14 December 1947) is a Brazilian economist and politician who served as the 36th president of Brazil, holding the position from 2011 until her impeachment and removal from office on 31 August 2016. She is the first w ...
, former Finance Minister
Antonio Palocci Antonio Palocci Filho (born 4 October 1960) is a Brazilian physician and politician, and formerly Chief of Staff of Brazil under President Dilma Rousseff. He was the finance minister of the Brazilian federal government from 1 January 2003 to 27 ...
or the incumbent,
Guido Mantega Guido is a given name Latinised from the Old High German name Wido. It originated in Medieval Italy. Guido later became a male first name in Austria, Germany, the Low Countries, Scandinavia, Spain, Portugal, Latin America and Switzerland. The mea ...
. According to Maílson, all were invited but chose not to participate.


Controversies


Nóbrega and the "Citizen Kane"

In his
autobiography An autobiography, sometimes informally called an autobio, is a self-written account of one's own life. It is a form of biography. Definition The word "autobiography" was first used deprecatingly by William Taylor in 1797 in the English peri ...
, ''Além do Feijão com Arroz'' ("Beyond Rice and Beans"), Maílson da Nobrega reports that his appointment as
Finance Minister A finance minister is an executive or cabinet position in charge of one or more of government finances, economic policy and financial regulation. A finance minister's portfolio has a large variety of names around the world, such as "treasury", " ...
had the approval of the powerful telecommunications
tycoon A business magnate, also known as a tycoon, is a person who has achieved immense wealth through the ownership of multiple lines of enterprise. The term characteristically refers to a powerful entrepreneur or investor who controls, through perso ...
Roberto Marinho Roberto Pisani Marinho (December 3, 1904 – August 6, 2003) was a Brazilian businessman who was the owner of media conglomerate Grupo Globo from 1925 to 2003, and during this period expanded the company from newspapers to radio and television. ...
(which Nóbrega compares to
William Randolph Hearst William Randolph Hearst Sr. (; April 29, 1863 – August 14, 1951) was an American businessman, newspaper publisher, and politician known for developing the nation's largest newspaper chain and media company, Hearst Communications. His flamboya ...
, or more precisely, to "
Citizen Kane ''Citizen Kane'' is a 1941 American drama film produced by, directed by, and starring Orson Welles. He also co-wrote the screenplay with Herman J. Mankiewicz. The picture was Welles' first feature film. ''Citizen Kane'' is frequently cited ...
"). President Sarney oriented Nóbrega to speak first with "Dr. Roberto" in his office in Brasilia. The conversation, which Nóbrega describes as a "confirmation hearing" was held on the afternoon of January 5, 1988. Marinho appears to have been satisfied with what he heard, because at the return to the ministry, about 18 pm (10 minutes after leaving the office of the
Rede Globo TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air Television broadcasting, television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Gr ...
), Nóbrega was greeted by his secretary, who had heard in the
breaking news Breaking news, interchangeably termed late-breaking news and also known as a special report or special coverage or news flash, is a current issue that broadcasters feel warrants the interruption of scheduled programming or current news in orde ...
of the ''
Jornal Nacional ''Jornal Nacional'' (; ) is the flagship television newscast of TV Globo. First airing on September 1, 1969, according to IBOPE (Brazilian Institute of Public Opinion and Statistics), in the week of September 28October 4, 2015, it was the second ...
'' that he had been confirmed as Minister of Finance. He then received a call from Sarney, summoning him to the
Planalto Palace Planalto (Portuguese for "plateau") may refer to: Buildings * Palácio do Planalto, Brasília, the official seat of the President of Brazil ** The staff and offices of the executive branch of the Brazilian Government, by metonymy Places *Brazilia ...
to assume office. After the inauguration, Nóbrega and Marinho met for lunch, this time in
Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...
, at the headquarters of
TV Globo TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV station ...
. Marinho had confided to Nóbrega that he had indicated two others Ministers of Sarney:
Antônio Carlos Magalhães Antônio Carlos Peixoto de Magalhães (4 September 1927 – 20 July 2007), also known by his initials ACM, was a Brazilian politician. He served as Governor of Bahia three times and represented Bahia in the Senate of Brazil three times. Magalhãe ...
, for Communications and Leonidas Pires, for the
Army Ministry The , also known as the Ministry of War, was the cabinet-level ministry in the Empire of Japan charged with the administrative affairs of the Imperial Japanese Army (IJA). It existed from 1872 to 1945. History The Army Ministry was created in ...
. According Nóbrega, "I don't know if it was true or just a demonstration of power." Although it had begun in a cordial manner, the relationship between Marinho and Nóbrega became tense in the following months. The first problem was the cancellation of a government program to promote exports, in which Roberto Marinho wanted to sell one billion dollars in
prefabricated houses Prefabrication is the practice of assembling components of a structure in a factory or other manufacturing site, and transporting complete assemblies or sub-assemblies to the construction site where the structure is to be located. The term is u ...
. The program was canceled, but the interest of Marinho ended up being published by the "
Jornal do Brasil ''Jornal do Brasil'', widely known as ''JB'', is a daily newspaper published by Editora JB in Rio de Janeiro, Brazil. The paper was founded in 1891 and is the third oldest extant Brazilian paper, after the ''Diário de Pernambuco'' and ''O Esta ...
", "
O Globo ''O Globo'' (, ''The Globe'') is a Brazilian newspaper based in Rio de Janeiro. ''O Globo'' is the most prominent print publication in the Grupo Globo media conglomerate. Founded by journalist Irineu Marinho, owner of ''A Noite'', it was orig ...
"'s (Marinho's family
newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports a ...
) main competitor in Rio de Janeiro. Displeased, Roberto Marinho, pressed President Sarney to make Nóbrega to deny the information. Even after Nóbrega refused to give a formal denial, was said in ''Jornal Nacional'', the main
news program News broadcasting is the medium of broadcasting various news events and other information via television, radio, or the internet in the field of broadcast journalism. The content is usually either video production, produced local programming, ...
of
TV Globo TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV station ...
, that the information had been denied. With the escalation of
hyperinflation In economics, hyperinflation is a very high and typically accelerating inflation. It quickly erodes the real value of the local currency, as the prices of all goods increase. This causes people to minimize their holdings in that currency as t ...
, the pressure against Nóbrega increased. He found himself "fired" by the newspaper "O Globo" on the morning of August 4, 1989 ("Inflation overthrows Maílson", said the
headline The headline or heading is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents. The large type ''front page headline'' did not come into use until the late 19th centur ...
), and the next day the newspaper declared that the President Sarney would choose a new coordinator for the economy. But nothing of this happened, and Nóbrega remained minister until March 18, 1990, when
Zélia Cardoso de Mello Zélia Maria Cardoso de Mello (born September 20, 1953, in São Paulo) served as Brazil's Minister of Economy from 1990 to 1991 under Fernando Collor de Mello. She was later married to Brazilian comedian Chico Anysio, with whom she has two child ...
assumed the Ministry of Finance. According to the magazine "Veja" in its edition #1091 (August 9, 1989), the action to precipitate the fall of Nóbrega was organized in Brasilia by the businessman and
lobbyist In politics, lobbying, persuasion or interest representation is the act of lawfully attempting to influence the actions, policies, or decisions of government officials, most often legislators or members of regulatory agencies. Lobbying, which ...
Jorge Serpa, a Roberto Marinho's proxy. Serpa was the same that in 1988 had tried - unsuccessfully - to mediate the billion dollar agreement in manufactured homes proposed by "Dr. Roberto".


Nóbrega vs. ISTOÉ

On April 28, 1999, with the scandal Marka/FonteCindam in the spotlight, the news magazine " ISTOÉ" published an
editorial An editorial, or leading article (UK) or leader (UK) is an article written by the senior editorial people or publisher of a newspaper, magazine, or any other written document, often unsigned. Australian and major United States newspapers, suc ...
, ''Moralização Já!'' ("Moralisation Now!"), which criticized the "promiscuous" relationship between the financial market and the public power, evidenced by the fact that monetary authorities went to work as consultants immediately after leaving the governmentor vice versaand Maílson da Nobrega was specifically cited as an example. In consequence, based on the Brazilian press law, Nóbrega filed a lawsuit against ISTOÉ, seeking clarification on the conclusions made in the editorial. The explanations were printed in edition #1554 of the magazine, dated July 14, 1999. In them, the editor of "ISTOÉ",
Domingo Alzugaray Domingo Cecílio Alzugaray (22 November 1932 – 24 July 2017) was an Argentine-born Brazilian actor and journalist who was the founding editor of ISTOÉ, established in 1976. Selected filmography *''Bendita seas'' (1956) *''Pobres habrá siempre ...
clarified that both Maílson da Nobrega and his partner Gustavo Loyola had highlighted the experience in public organs in their own curricula, but there was no suggestion that they had passed
inside information Insider trading is the trading of a public company's stock or other securities (such as bonds or stock options) based on material, nonpublic information about the company. In various countries, some kinds of trading based on insider information ...
to the mentioned banksso much so that they went bankrupt.


Published works

* * *


See also

*
Beyond Citizen Kane ''Beyond Citizen Kane'' is a 1993 British documentary film directed by Simon Hartog, produced by John Ellis (media academic), John Ellis, and first broadcast on Channel 4. It details the dominant position of the Grupo Globo, Globo media group ...


References


External links

* * {{DEFAULTSORT:Nobrega, Mailson Living people 1942 births Finance Ministers of Brazil Brazilian columnists Brazilian economists Government ministers of Brazil People from Paraíba