Mayfield Dairy Farms is a United States dairy products company, with its headquarters in

Athens, Tennessee Athens is the county seat of McMinn County, Tennessee, United States and the principal city of the Athens Micropolitan Statistical Area has a population of 53,569. The city is located almost equidistantly between the major cities of Knoxville an ...

and additional production plants in

Birmingham, Alabama Birmingham ( ) is a city in the north central region of the U.S. state of Alabama. Birmingham is the seat of Jefferson County, Alabama's most populous county. As of the 2021 census estimates, Birmingham had a population of 197,575, down 1% fr ...

, and

Braselton, Georgia Braselton ( ) is a town in Barrow, Gwinnett, Hall, and Jackson counties in the U.S. state of Georgia, approximately northeast of Atlanta. As of the 2010 census, the town had a population of 7,511, and in 2018 the estimated population was 11,6 ...

. Since 1990 it has been under the ownership of

Dean Foods Dean Foods was an American food and beverage company and the largest dairy company in the United States. Headquartered in Dallas, Texas, the company maintained plants and distributors in the United States. Dean Foods had 66 manufacturing faciliti ...

. Current Mayfield's range of products include

milk Milk is a white liquid food produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals (including breastfed human infants) before they are able to digest solid food. Immune factors and immune-modula ...

chocolate milk Chocolate milk is a type of flavoured milk made by mixing cocoa solids with milk (either dairy or plant-based). It is a food pairing in which the milk's mouthfeel masks the dietary fibres of the cocoa solids. Types The liquid carbohydr ...

ice cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as ...

, and

juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat or seafood, such as ...

History

The company was founded in 1923 by T.B. Mayfield, Jr., and is now run by his grandson,

Scottie Mayfield Scottie Mayfield (born 1950/1951) is the president of Mayfield Dairy, Mayfield Dairy Farms. Early life and education Since he was 11 years old, Mayfield worked for the family business. Mr. Mayfield was a graduate of the Baylor School in Chattanoog ...

.Official company history
company website (accessed September 13, 2007) It employs nearly 2000 people. Mayfield products are sold in eleven states:

Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked state in the Southeastern region of the United States. Tennessee is the 36th-largest by area and the 15th-most populous of the 50 states. It is bordered by Kentucky to th ...

Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...

Alabama (We dare defend our rights) , anthem = "Alabama" , image_map = Alabama in United States.svg , seat = Montgomery , LargestCity = Huntsville , LargestCounty = Baldwin County , LargestMetro = Greater Birmingham , area_total_km2 = 135,765 ...

South Carolina )'' Animis opibusque parati'' ( for, , Latin, Prepared in mind and resources, links=no) , anthem = " Carolina";" South Carolina On My Mind" , Former = Province of South Carolina , seat = Columbia , LargestCity = Charleston , LargestMetro = ...

North Carolina North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia and ...

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...

Kentucky Kentucky ( , ), officially the Commonwealth of Kentucky, is a state in the Southeastern region of the United States and one of the states of the Upper South. It borders Illinois, Indiana, and Ohio to the north; West Virginia and Virginia ...

Virginia Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth ar ...

Maryland Maryland ( ) is a state in the Mid-Atlantic region of the United States. It shares borders with Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware and the Atlantic Ocean to ...

Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...

, and

Mississippi Mississippi () is a state in the Southeastern region of the United States, bordered to the north by Tennessee; to the east by Alabama; to the south by the Gulf of Mexico; to the southwest by Louisiana; and to the northwest by Arkansas. Miss ...

.A New CEO Blog From Mayfield Dairy Farms
Diva Marketing Blog, Sep 18, 2006

bought Mayfield Dairy in 1990.

Innovations

Mayfield is known for a history of innovation. The company boasts that founder T.B. Mayfield had the first milk plant in the area capable of

pasteurizing Pasteurization or pasteurisation is a process of food preservation in which packaged and non-packaged foods (such as milk and fruit juices) are treated with mild heat, usually to less than , to eliminate pathogens and extend shelf life. Th ...

milk. In 1970 Mayfield's Athens plant was the first in the industry to successfully implement in-plant blow-molding for production of plastic milk jugs. In 1988 Mayfield was the first dairy to use an opaque plastic milk jug that protects milk from

ultraviolet light Ultraviolet (UV) is a form of electromagnetic radiation with wavelength from 10 nanometer, nm (with a corresponding frequency around 30 Hertz, PHz) to 400 nm (750 Hertz, THz), shorter than that of visible light, but longer than ...

. In 1995, Mayfield launched the single-serve Chug milk bottle for Dean Foods.Chugging Along: Tradition and innovation make Mayfield Dairy Farms an important member of the Dean family
''Dairy Field'' (magazine), October 2004 The single-serve bottle increased milk consumption by letting milk compete with single-serving soft drinks. In 2002 its Clik-Top re-sealable ice cream carton, including a break-seal that makes the package easier to open and a locking tab to keep the carton closed during storage, was greeted as a packaging first. In 2006 Mayfield started a multi-author company

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order s ...

, featuring posts by CEO Scottie Mayfield, stories from inside the business, news about new ice cream flavors, and articles submitted by customers. The Mayfield Dairy Blog was featured on the Diva Marketing Blog as an example of the use of

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

in marketing. In 2007 the company won an Effie Award, presented by the American Marketing Association for successfully marketing four new ice cream flavors without discounts, using a campaign in which customers were encouraged to "vote" for their favorite new flavor.

Visitor centers

The company maintains two visitor centers, one in Athens, Tennessee and the other in Braselton, Georgia and offers tours of its production plants in those locations.Mayfield Visitor Centers
, company website (accessed September 13, 2007)

References

External links

* {{Dean Foods Dairy products companies of the United States Dean Foods brands Companies based in Tennessee McMinn County, Tennessee Single-serve containers Ice cream brands 1923 establishments in Tennessee American companies established in 1923 Food and drink companies established in 1923 Companies that filed for Chapter 11 bankruptcy in 2019

History

Innovations

Visitor centers

See also

References

External links