Mayfair is an
English
English usually refers to:
* English language
* English people
English may also refer to:
Peoples, culture, and language
* ''English'', an adjective for something of, from, or related to England
** English national ide ...
brand of
cigarette
A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opp ...
s, currently owned and manufactured by
Gallaher Group
Gallaher Group was a United Kingdom-based multinational tobacco company which traded on the London Stock Exchange and was a constituent of the FTSE 100 Index, prior to its acquisition by Japan Tobacco in April 2007. Japan Tobacco trades in th ...
, a subsidiary of
Japan Tobacco
Hepburn: ''Nippon Senbai Kōsha''
, type = 1985-: Public (''kabushiki gaisha'') 1949-1985: Statutory corporation
, traded_as =
, industry = FoodTobacco
, foundation = 1898 (as Imperial Japanese Tobacco Company)1 June 1949 (as Japan Tobacco ...
.
History
Mayfair was launched in 1992 with the slogan "A good smoke at a fair price".
The brand is Gallaher Group's leading value cigarette brand. Mayfair is one of the least expensive cigarette brands in the UK, despite its name presumably being chosen to evoke the glamour of
Mayfair
Mayfair is an affluent area in the West End of London towards the eastern edge of Hyde Park, in the City of Westminster, between Oxford Street, Regent Street, Piccadilly and Park Lane. It is one of the most expensive districts in the world. ...
, the famous
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
district.
By 2007 Mayfair had become the second most popular cigarette brand in the UK, with total sales of £663 million.
In 2012, the brand's 20th anniversary,
JTI introduced a limited edition pack, from 1 August, for two months only, with packs feature a modern new background and a
3-D crest, as well as the introduction of a "20 Years of Quality" message on-pack and a coloured inner foil.
Markets
Mayfair is mainly sold in the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
and
Ireland
Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...
, but also is, or was, in
Austria
Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...
,
Portugal
Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of ...
,
Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, i ...
,
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
,
Poland
Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...
,
Greece
Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders with ...
,
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
and
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
.
Products
The brand is available in seven versions; Mayfair White King Size, Mayfair Original Blue King Size and Superkings, Mayfair Sky Blue King Size and Superkings. Mayfair also did a Menthol cigarette called Mayfair Green, sold in King Size and Superkings, until they got discontinued in May 2020 due to the EU menthol ban. After the menthol ban, Mayfair introduced a new cigarette, Mayfair New Green, a non-menthol alternative.
See also
*
Tobacco smoking
Tobacco smoking is the practice of burning tobacco and ingesting the resulting smoke. The smoke may be inhaled, as is done with cigarettes, or simply released from the mouth, as is generally done with pipes and cigars. The practice is believed ...
*
Health effects of tobacco
Tobacco use has predominantly negative effects on human health and concern about health effects of tobacco has a long history. Research has focused primarily on cigarette smoking.
Tobacco smoke contains more than 70 chemicals that cause can ...
References
{{Cigarettes
Gallaher Group brands
Japan Tobacco brands
British brands