Maxus was a global

media agency Media agencies advise companies on how and where to advertise, and on how to present a positive picture of themselves to the public. Primary services include advertising, public relations and other forms of media management. Media agencies were f ...

, with services including communications strategy,

media planning Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. ...

and

buying Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market. An early form of trade, barter, saw the direct excha ...

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development duri ...

search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine opti ...

(SEM) through

search advertising In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other pu ...

and

search engine optimisation Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direc ...

(SEO), direct response media,

data analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It ...

, and marketing ROI evaluation. In December 2011, Maxus became

Campaign Campaign or The Campaign may refer to: Types of campaigns * Campaign, in agriculture, the period during which sugar beets are harvested and processed *Advertising campaign, a series of advertisement messages that share a single idea and theme * Bl ...

magazine's Global Media Network of the Year. In December 2017, Maxus merged with sister agency MEC to form global media offering

Wavemaker WaveMaker is an enterprise grade Java low code platform for building software applications and platforms. WaveMaker Inc. is headquartered in Mountain View, California. For enterprises, WaveMaker is a low code platform that aims to accelerate the ...

Company overview

Maxus was part of

WPP plc WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many compan ...

, eventually employing 150,000 people across the

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...

and

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ...

sectors, and part of

GroupM WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many compan ...

, the media investment management group that serves as the parent company for all of

's media agencies: Maxus,

Mindshare Mind share relates to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of bran ...

, MEC, MediaCom and Xaxis. Maxus was officially launched as a global media network in October 2008, although it had previously been known as Maximize during the late 1990s in

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...

and had standalone operations in the United States and parts of Europe from 2005. Maxus had headquarters in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

, UK and

New York City, New York New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. In 2011, Maxus launched an online community ''I am Maxus'' enabling its employees to work together via mobile or desktop platforms. In June 2017,

announced Maxus would merge with sister agency MEC. In September

announced the name of the merged agency would be Wavemaker.

Awards and recognitions

* Maxus scores 8 out of 9 in Campaign's Annual School Report, 2012 * Media Agency of the Year (U.S. Maxus) (Adweek) * Maxus named as one of the Ten Agencies to Watch in 2012 by Ad Age * Global Media Agency of the Year * UK – Brightest Star Campaign] * UK – One to Watch (Best Companies) * US – Excellence in Research for Church & Dwight (Advertising Research Foundation]) * US – Best Partnership for UPS and National Geographic (Mark Awards]) * India – Agency of the Year (Goafest) * India – Silver Lion for Tata Sky (Cannes) * India – Gold Search Award for Nokia (Yahoo!) * Australia – Best Paid Search for Shangri-La (IAB) * Poland – Silver Effie for Dogs Charity (Effie Awards) * Hungary – Bronze Effie for Aramis (Effie Awards)

Awards and recognitions (2015)

* Digital and Social Agency of the Year (Maxus India) * Media Agency of the Year (Maxus Belgium - AMMA Awards)

References

External links

*
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