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Max Lugavere (born 1982 in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
) is an American television personality, health and wellness writer and
low-carbohydrate diet Low-carbohydrate diets restrict carbohydrate consumption relative to the average diet. Foods high in carbohydrates (e.g., sugar, bread, pasta) are limited, and replaced with foods containing a higher percentage of fat and protein (e.g., meat, p ...
advocate. He resides in
Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
and New York City.


Early life and education

Lugavere was born and raised in
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
,
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
to parents of Jewish descent. Lugavere graduated with a degree in film and psychology from the
University of Miami The University of Miami (UM, UMiami, Miami, U of M, and The U) is a private research university in Coral Gables, Florida. , the university enrolled 19,096 students in 12 colleges and schools across nearly 350 academic majors and programs, incl ...
in
Coral Gables, Florida Coral Gables, officially City of Coral Gables, is a city in Miami-Dade County, Florida. The city is located southwest of Downtown Miami. As of the 2020 U.S. census, it had a population of 49,248. Coral Gables is known globally as home to the ...
.


Career

From 2005 to 2011, Lugavere was a presenter on
Current TV Current TV was an American television channel which broadcast from August 1, 2005, to August 20, 2013. Prior INdTV founders Al Gore and Joel Hyatt, with Ronald Burkle, each held a sizable stake in Current TV. Comcast and DirecTV each held a smalle ...
, an independent cable network. He co-hosted the show ''Max and Jason: Still Up'' with Jason Silva, where they featured a wide range of current events and stories ranging from illegal immigration to counterfeit IDs. In 2013, Lugavere created, produced, and hosted Tribeca Enterprises' first-ever original series, ''Acting Disruptive'', airing across the
AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017â ...
universe (AolOn,
Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
,
TechCrunch TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately ...
, etc.). The series covered disruptive ideas and innovation, while featuring prominent entertainer-entrepreneurs. In January 2015, Lugavere launched a Kickstarter campaign for a documentary film called ''Bread Head''. The project was to explore "the impact of our diets and lifestyles on brain health" as a means towards
dementia Dementia is a disorder which manifests as a set of related symptoms, which usually surfaces when the brain is damaged by injury or disease. The symptoms involve progressive impairments in memory, thinking, and behavior, which negatively affe ...
prevention. As of 2020, the film remains unreleased, having raised over $130,000 of pledges. Lugavere has contributed to
The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
,
The Daily Beast ''The Daily Beast'' is an American news website focused on politics, media, and pop culture. It was founded in 2008. It has been characterized as a "high-end tabloid" by Noah Shachtman, the site's editor-in-chief from 2018 to 2021. In a 20 ...
,
Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Web ...
, and Munchies on topics of science, innovation, and technology. He has also appeared as a guest on ''The Point'', ''
The Rubin Report ''The Rubin Report'' is a conservative political news talk show hosted by Dave Rubin, airing on BlazeTV and YouTube. The full audio of each episode is additionally available for download as a podcast. In the show, Rubin interviews authors, activ ...
'', ''
The Joe Rogan Experience ''The Joe Rogan Experience'' is a podcast hosted by American comedian, presenter, and UFC color commentator Joe Rogan. It launched on December 24, 2009, on YouTube by Rogan and comedian Brian Redban, who was its sole co-host and producer until ...
'', and ''The Dr. Oz Show''.


''Genius Foods''

Lugavere promotes a low-carbohydrate diet of
grass-fed beef There are different systems of feeding cattle in animal husbandry. For pastured animals, grass is usually the forage that composes the majority of their diet. Cattle reared in feedlots are fed hay supplemented with grain, soy and other ingredi ...
, free-range chicken and pasture-raised or omega-3 enriched eggs with low-carbohydrate fibrous vegetables,
extra virgin olive oil Olive oil is a liquid fat obtained from olives (the fruit of ''Olea europaea''; family Oleaceae), a traditional tree crop of the Mediterranean Basin, produced by pressing whole olives and extracting the oil. It is commonly used in cooking: f ...
and salt. In May 2018, Lugavere and Paul Grewal co-authored the book ''Genius Foods'' which discusses the link between diet and brain health. In 2018, Jonathan Jarry of
McGill University McGill University (french: link=no, Université McGill) is an English-language public research university located in Montreal, Quebec, Canada. Founded in 1821 by royal charter granted by King George IV,Frost, Stanley Brice. ''McGill Universit ...
's
Office for Science and Society The Office for Science and Society (OSS) is an organization dedicated to science education, operating from Montreal's McGill University. Its staff and contributors use courses, mass media, special events and books to debunk pseudo-scientific my ...
analysed Lugavere's health-related claims in his book, ''Genius Foods,'' and podcast, and concluded that Lugavere lacked the credentials to accurately interpret the scientific literature used to substantiate his health claims, and acknowledged Lugavere's business ambitions. Jarry noted that "Lugavere appears like a proponent of common-sense solutions to ill health—better nutrition, exercise and sleep—but it’s only when you start to trust him that he reveals himself to be a naive believer in anything that has a study behind it. His book has received endorsements from people like Dr. Oz and functional medicine proponent Mark Hyman, and this company is telling."


Criticism of veganism

Lugavere has criticized plant-based and
vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. Di ...
diets for increasing risk of dementia and mental health problems.Knapton, Sarah. (2019)
"Vegans could be increasing risk of dementia by avoiding fats which protect the brain, nutritionist warns"
telegraph.co.uk. Retrieved 20 February 2022.
He has argued that eggs have been "unfairly demonised" by governments, despite containing
choline Choline is an essential nutrient for humans and many other animals. Choline occurs as a cation that forms various salts (X− in the depicted formula is an undefined counteranion). Humans are capable of some ''de novo synthesis'' of choline but re ...
which he says has been linked to lower dementia risk. Lugavere also recommends regular consumption of
red meat In gastronomy, red meat is commonly red when raw and a dark color after it is cooked, in contrast to white meat, which is pale in color before and after cooking. In culinary terms, only flesh from mammals or fowl (not fish) is classified as ...
for mental health.


Selected publications

*''Genius Foods: Become Smarter, Happier, and More Productive While Protecting Your Brain for Life'' ( HarperWave, 2018)


References


External links


Official website
{{DEFAULTSORT:Lugavere, Max 1982 births American food writers American health and wellness writers American people of Jewish descent Critics of veganism Current TV people Film directors from New York (state) HuffPost writers and columnists Living people Low-carbohydrate diet advocates People from New York City Pseudoscientific diet advocates University of Miami alumni