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Matthew Alexander "Max" Frost is an American singer, songwriter, producer and multi-instrumentalist from
Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co ...
, who is signed to
Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most i ...
. He has released two EPs: ''Low High Low'' in October 2013, and ''Intoxication'' in September 2015, followed by the release of his debut album, ''Gold Rush'', in 2018.


Early life

Max Frost was born and raised in
Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co ...
. He began playing drums at four, and began learning to play guitar at Dave Seebree's Rock Camp USA when he was eight years old.Deming, Mark (Undated)
"Artist Biography"
All Music. Retrieved September 30, 2016.
In high school, he attended St. Andrew's Episcopal School.


Career

Frost developed his eclectic style of music by playing in various projects throughout his teen years.Forbes, Taylor (October 1, 2015)
"We Sat Down With Singer Max Frost And Basically Fell In Love"
The La La. Retrieved September 30, 2016.
He started playing shows at 12 with Austin artists like bluegrass and gypsy jazz fiddler Ruby Jane and
Bob Schneider Bob Schneider (born October 12, 1965) is an Austin, Texas–based musician and former lead singer of the rock band Ugly Americans. He has released around a dozen albums, mostly on his own Shockorama label. ''Lonelyland'' (2001) was license ...
.Alexander, Jessica (October 8, 2013)
"Interview: Max Frost"
''Verbicide Magazine''. Retrieved January 8, 2014
After hearing musicians like
Erykah Badu Erica Abi Wright (born February 26, 1971), known professionally as Erykah Badu (), is an American singer-songwriter, record producer and actress. Influenced by rhythm and blues, R&B, Soul music, soul, and hip hop, Badu rose to prominence in the ...
and
D'Angelo Michael Eugene Archer (born February 11, 1974), better known by his stage name D'Angelo (), is an American singer, songwriter, multi-instrumentalist, and record producer. He first garnered attention after co-producing the single "U Will Know" ...
in his late teens, Frost began incorporating hip-hop elements into his blues-inspired stylings, interested in the idea of combining modern rhythms with classic vintage tones in his music. He played with several bands, including Joy Ride (a rock group) and Blues Mafia. However, in the winter of 2010, he was introduced to hip-hop MC Kydd. The rapper enlisted Frost to make hooks for his songs, an invitation that Frost was hesitant to accept at first. He explained, "I liked hip-hop but didn't think anybody wanted me to be a part of that," though he admitted that, ultimately, Kydd "was the catalyst of me moving into the worlds of R&B and hip-hop." In the fall of 2011, Frost enrolled at
The University of Texas at Austin The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,075 ...
, where he studied English, but didn't like it, calling the major "ridiculous." Living on campus, he would spend a lot of time writing and recording music on his computer. The following summer, he went to
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
, where he stayed with a friend of his who made music videos. In September 2012 — just one day into his sophomore year — Frost decided to leave school to pursue his solo career. In an interview with ''
The Daily Texan ''The Daily Texan'' is the student newspaper of University of Texas at Austin, the University of Texas at Austin. It is one of the largest college newspapers in the United States, with a daily circulation of roughly 12,000 during the fall and spri ...
'' magazine, he recounted that right before a performance at the 2013
South by Southwest South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and Convention (meeting), conferences organized jointly that take place in m ...
festival, someone stole his guitar and backpack (containing his laptop and a hard drive).Charpentier, Marisa (March 12, 2015)
"Max Frost"
''The Daily Texan''. Retrieved September 30, 2016
The hard drive contained all the music he'd worked on for two years. The incident left him in a "slump," and made him have doubts about his decision to drop-out of college. Three days later, the blog
Pigeons & Planes Complex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, ''Complex'', by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular a ...
starting streaming his song “White Lies,"HOFFBERGER, CHASE (September 27, 2013)
"After the Frost"
''Austin Chronicle''. Retrieved September 28, 2016.
JennsDrunk (April 1, 2013)
"Max Frost - "White Lies"
Pigeons & Planes. Retrieved September 30, 2017.
a tune he'd written during the summer of 2012 and posted to his
SoundCloud SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming se ...
account in March 2013.Wass, Mike (October 22, 2013)
"Popping Up: Max Frost"
''Idolator''. Retrieved September 30, 2016.
Frost was surprised to wake up one morning with over 1,000 download notifications from SoundCloud. The song ultimately hit number one on
The Hype Machine Hype Machine is a music blog aggregator created by Anthony Volodkin. History Hype Machine was originally a music database created in 2005 by Anthony Volodkin, then a sophomore computer science major at Hunter College.Heilemann, JohCapturing the ...
’s “Most Popular Tracks on Blogs Now," which resulted in Frost being sought out by
Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most i ...
. He signed a deal with the label in June 2013.CURTIN, KEVIN (June 28, 2013)
"Playback: Major Frost"
''Austin Chronicle''. Retrieved September 28, 2016.
Re-working several older songs from memory,BurnSilver, Glenn (September 30, 2015)
"How Max Frost Almost Lost His Career to a Thief"
Phoenix New Times. Retrieved December 20, 2016.
he released his debut EP, ''Low High Low'' that October. Frost stated that “the songs all connect to polar emotional states in life—highs and lows—giving the EP its name.” He toured in 2013 and 2014 to promote the album, going on the road to open for acts such as
Fitz and the Tantrums Fitz and the Tantrums are an American indie pop and neo soul band from Los Angeles, California, that formed in 2008. The band consists of Michael Fitzpatrick (lead vocals), Noelle Scaggs (co-lead vocals and percussion), James King (saxophone, ...
and
Gary Clark Jr. Gary Lee Clark Jr. (born February 15, 1984) is an American musician from Austin, Texas. He is known for his fusion of blues, Rock music, rock and soul music with elements of hip hop music, hip hop. In 2011, Clark signed with Warner Bros Records ...
In December 2013, "White Lies" was featured in a commercial for
Beats Electronics Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. The company was founded by music producer Dr. Dre and record company exe ...
. It has since peaked at number 29 on the ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
''
Adult Alternative Songs Adult Alternative Airplay (also known as Triple A or Triple A Airplay, and formerly Adult Alternative Songs and Triple A Songs) is a record chart currently published by ''Billboard'' that ranks the most popular songs on adult album alternative radi ...
chart. Frost's second EP, ''Intoxication'', was released on September 15, 2015. He chose to release a second EP because he feels they work better in the Internet market, as albums work better for "big" artists.Berghash, Ilana et al. (April 21, 2016)
"Max Frost Talks Growth, New EP"
''Emory Wheel''. Retrieved September 29, 2016.
Frost said the title comes from the fact that "the songs personify non-chemical things as a drug (love, money, death)."Apaza, Kevin (October 12, 2015)

Direct Lyrics. Retrieved September 30, 2016.
It marked the first time he had made his music while working with other producers, including
Benny Blanco Benjamin Joseph Levin (born March 8, 1988), known professionally as Benny Blanco (stylized in all lowercase), is an American record producer. He is the recipient of the 2013 Hal David Starlight Award from the Songwriters Hall of Fame. He is also ...
, Nick Ruth, and
Franc Tétaz The franc is any of various units of currency. One franc is typically divided into 100 centimes. The name is said to derive from the Latin inscription ''francorum rex'' (King of the Franks) used on early French coins and until the 18th centur ...
. On February 23, 2018, Frost released his single "Good Morning" along with a music video.Spruch, Kirsten (February 23, 2018)
"Baeble First Play: 'Good Morning' by Max Frost (Video)"
Baeble. Retrieved April 4, 2018.
"Good Morning" appeared in the debut advertising campaign for
PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...
's bubbly Sparking Water, as well as commercials for the
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
morning show '' Get Up!''. In 2018, it was used for the rebrand of the TV channel
Network 10 Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five ...
and for
Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
in
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
. Frost joined
The Bandito Tour The Bandito Tour (stylized as THE BANDITØ TØUR) is the sixth concert tour by the American musical duo Twenty One Pilots, in support of their fifth studio album ''Trench'' (2018). The tour began at the Bridgestone Arena in Nashville, Tennessee o ...
with musical duo
Twenty One Pilots Twenty One Pilots (stylized in Letter case, all lowercase or as twenty øne piløts) are an American musical duo from Columbus, Ohio. Initially a band, the group was formed in 2009 by lead vocalist Tyler Joseph along with Nick Thomas and Chris ...
as the opening act alongside electronic rock band AWOLNATION. Frost's debut album, ''Gold Rush'' was released on October 5, 2018.


Influences

Frost credits his influences as the
Beatles The Beatles were an English rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the most influential band of all time and were integral to the developme ...
("because of the craze they started"),
Frank Sinatra Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Nicknamed the "Honorific nicknames in popular music, Chairman of the Board" and later called "Ol' Blue Eyes", Sinatra was one of the most popular ...
, and hip-hop music in general.


Reception

''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'' called Frost's music "heart-felt soul crooning atop songs that lie somewhere between blues, R&B, hip-hop and electronic pop," and included him in its September 2014 list of "10 New Artists You Need to Know."Swiatecki, Chad (September 2, 2014)
"10 New Artists You Need to Know: September 2014"
''Rolling Stone''. Retrieved September 28, 2016.
''
Westword ''Westword'' is a free digital and print media publication based in Denver, Colorado. ''Westword'' publishes daily online coverage of local news, restaurants, music and arts, as well as longform narrative journalism. A weekly print issue cir ...
'' remarked that "channeling influences from vintage soul, R&B and blues, Frost’s sound is unmistakably retro," and added, "his beats, claps and vocals jointly create an identity that is elegant and unique."Westword staff (January 28, 2016)
"'I Work Better as the Underdog': Why You Should Already Know Max Frost"
''
Westword ''Westword'' is a free digital and print media publication based in Denver, Colorado. ''Westword'' publishes daily online coverage of local news, restaurants, music and arts, as well as longform narrative journalism. A weekly print issue cir ...
''. Retrieved September 30, 2016.


Personal life

He has an older brother who is a firefighter at AFD. In April 2017, Frost relocated to
Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
.


Discography


Studio albums

* ''Gold Rush'' (October 5, 2018)


EPs

* ''Low High Low'' (October 8, 2013) * ''Intoxication'' (September 15, 2015) * ''Flying Machines'' (May 6, 2022)


Singles

*"White Lies" (October 8, 2013) *"Nice and Slow" (June 16, 2014) *"Paranoia" (November 10, 2014) *"Let Me Down Easy" (February 3, 2015) *"Withdrawal" (September 4, 2015) *"President" (April 26, 2016) *"Adderall" (October 14, 2016) *"Drowning" (with Mike Waters) (March 10, 2017) *"High All Day" (August 18, 2017) *"Good Morning" (February 23, 2018) (No. 32 ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
''
Alternative Songs Alternative Airplay (formerly known as Modern Rock Tracks (1988–2009) and Alternative Songs (2009–2020)) is a music chart in the United States that has appeared in ''Billboard'' magazine since September 10, 1988. It ranks the 40 most-played ...
chart) *"Eleven Days" (August 22, 2018) *"Money Problems" (October 5, 2018) *"Sometimes" (September 18, 2019) *"Perfect Man" (November 1, 2019) *"Back in the Summer" (January 24, 2020) *"Sayonara" (May 21, 2020)


Collaborations

*"Ghosting" by St. Albion feat. Max Frost (2016) *"Broken Summer" by
DJ Snake William Sami Étienne Grigahcine (born 13 June 1986), known by his stage name DJ Snake, is an Algerian French music producer and DJ, first achieving international recognition in 2013 by releasing an instrumentation-oriented single called " Turn D ...
feat. Max FrostBein, Kat (October 23, 2017)
DJ Snake Drops Bedroom Slow Jam 'Broken Summer' Retrieved August 28, 2018.
/ref>


References


External links


Official website

Facebook page
{{DEFAULTSORT:Frost, Max Record producers from Texas Singer-songwriters from Texas Living people American indie pop musicians American indie rock musicians American male singer-songwriters American rock singers Indie folk musicians Musicians from Austin, Texas 1992 births Atlantic Records artists