Max Fashion is a

UAE The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (The Middle East). It is located at th ...

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

brand under the banner of the

based

Landmark Group Landmark Group is an UAE multinational conglomerate based in Dubai, UAE headed by Micky Jagtiani, who is the founder and chairman of the company. The group is involved in retailing of apparel, footwear, consumer electronics, cosmetics & beauty ...

. That was opened by

Micky Jagtiani Mukesh Wadhumal "Micky" Jagtiani (born 15 August 1952) is an Indian billionaire businessman, based in the UAE, and is the chairman and owner of the Dubai based Landmark Group. Early life and education Jagtiani is of Sindhi heritage. He did his ...

The brand was first launched in May 2004, in the Middle East in

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History

Max Fashion was first established in 2004 in the Middle East, in

Abu Dhabi Abu Dhabi (, ; ar, أَبُو ظَبْيٍ ' ) is the capital and second-most populous city (after Dubai) of the United Arab Emirates. It is also the capital of the Emirate of Abu Dhabi and the centre of the Abu Dhabi Metropolitan Area. ...

. The year 2006 saw the India launch of the brand with its first store in

Indore Indore () is the largest and most populous Cities in India, city in the Indian state of Madhya Pradesh. It serves as the headquarters of both Indore District and Indore Division. It is also considered as an education hub of the state and is t ...

. Max, at present, is the largest fashion brand in the

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabian Peninsula, Arabia (including the Arabian Peninsula and Bahrain), Anatolia, Asia Minor (Asian part of Turkey except Hatay Pro ...

, North Africa, South East Asia & India, with over 500 stores encompassing 8.5 million sq.ft., across 20 countries, including United Arab Emirates,

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the A ...

Kuwait Kuwait (; ar, الكويت ', or ), officially the State of Kuwait ( ar, دولة الكويت '), is a country in Western Asia. It is situated in the northern edge of Eastern Arabia at the tip of the Persian Gulf, bordering Iraq to the nort ...

Jordan Jordan ( ar, الأردن; tr. ' ), officially the Hashemite Kingdom of Jordan,; tr. ' is a country in Western Asia. It is situated at the crossroads of Asia, Africa, and Europe, within the Levant region, on the East Bank of the Jordan Rive ...

Bahrain Bahrain ( ; ; ar, البحرين, al-Bahrayn, locally ), officially the Kingdom of Bahrain, ' is an island country in Western Asia. It is situated on the Persian Gulf, and comprises a small archipelago made up of 50 natural islands and an ...

Qatar Qatar (, ; ar, قطر, Qaṭar ; local vernacular pronunciation: ), officially the State of Qatar,) is a country in Western Asia. It occupies the Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it sh ...

Oman Oman ( ; ar, عُمَان ' ), officially the Sultanate of Oman ( ar, سلْطنةُ عُمان ), is an Arabian country located in southwestern Asia. It is situated on the southeastern coast of the Arabian Peninsula, and spans the mouth of t ...

Kenya ) , national_anthem = "Ee Mungu Nguvu Yetu"() , image_map = , map_caption = , image_map2 = , capital = Nairobi , coordinates = , largest_city = Nairobi , ...

Lebanon Lebanon ( , ar, لُبْنَان, translit=lubnān, ), officially the Republic of Lebanon () or the Lebanese Republic, is a country in Western Asia. It is located between Syria to the north and east and Israel to the south, while Cyprus li ...

Egypt Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a transcontinental country spanning the northeast corner of Africa and southwest corner of Asia via a land bridge formed by the Sinai Peninsula. It is bordered by the Mediter ...

Algeria ) , image_map = Algeria (centered orthographic projection).svg , map_caption = , image_map2 = , capital = Algiers , coordinates = , largest_city = capital , relig ...

Tunisia ) , image_map = Tunisia location (orthographic projection).svg , map_caption = Location of Tunisia in northern Africa , image_map2 = , capital = Tunis , largest_city = capital , ...

Nigeria Nigeria ( ), , ig, Naìjíríyà, yo, Nàìjíríà, pcm, Naijá , ff, Naajeeriya, kcg, Naijeriya officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf o ...

Libya Libya (; ar, ليبيا, Lībiyā), officially the State of Libya ( ar, دولة ليبيا, Dawlat Lībiyā), is a country in the Maghreb region in North Africa. It is bordered by the Mediterranean Sea to the north, Egypt to Egypt–Libya bo ...

Tanzania Tanzania (; ), officially the United Republic of Tanzania ( sw, Jamhuri ya Muungano wa Tanzania), is a country in East Africa within the African Great Lakes region. It borders Uganda to the north; Kenya to the northeast; Comoro Islands and ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

Iraq Iraq,; ku, عێراق, translit=Êraq officially the Republic of Iraq, '; ku, کۆماری عێراق, translit=Komarî Êraq is a country in Western Asia. It is bordered by Turkey to Iraq–Turkey border, the north, Iran to Iran–Iraq ...

and

Syria Syria ( ar, سُورِيَا or سُورِيَة, translit=Sūriyā), officially the Syrian Arab Republic ( ar, الجمهورية العربية السورية, al-Jumhūrīyah al-ʻArabīyah as-Sūrīyah), is a Western Asian country loc ...

. In 2016, after a decade of its India launch, Max Fashion released its first television commercial. Catering to the mid-market segment, Max has its own private label clothing for men women and children along with footwear, home and accessories.

Landmark Group

The Landmark Group, with over US$6 billion revenue, is a retail and hospitality conglomerate in the Middle East,

Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...

, and the

Indian sub-continent The Indian subcontinent is a physiographical region in Southern Asia. It is situated on the Indian Plate, projecting southwards into the Indian Ocean from the Himalayas. Geopolitically, it includes the countries of Bangladesh, Bhutan, India ...

. Currently based out of Dubai, the company was established in 1973, with its first store in Bahrain. The group's current employee base stands at 55,000 employees operating over 2,400 outlets, with a retail presence of over 30 million sq. ft. across 21 countries. Landmark Group has multiple retail brands, including Centrepoint, Babyshop,

Splash Splash or Splash! or The Splash may refer to: Common meanings * Splash (fluid mechanics), sudden disturbances on the surface of water Entertainment * ''Splash'' (film), a 1984 fantasy film starring Tom Hanks and Daryl Hannah ** ''Splash, Too'' ...

, Shoe Mart,

Lifestyle Lifestyle often refers to: * Lifestyle (sociology), the way a person lives * ''Otium'', ancient Roman concept of a lifestyle * Style of life (german: Lebensstil, link=no), dealing with the dynamics of personality Lifestyle may also refer to: Bu ...

, Iconic, Max, Shoexpress,

Home Centre A home, or domicile, is a space used as a permanent or semi-permanent residence for one or many humans, and sometimes various pet, companion animals. It is a fully or semi sheltered space and can have both interior and exterior aspects to ...

, Home Box and Emax. The Group also holds franchise rights for many global fashion and footwear brands in the countries where it operates. Since its establishment, the Group has diversified into the segments of leisure, food, hospitality, and healthcare with Landmark leisure, Balance Spa and Salon, Citymax Hotels, Fitness First, and Foodmark, the Group's restaurant division, which operates the Group's own franchise food outlets.

Brand marketing

Max Fashion is well known for their frequent billboard collections in

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

and are often referred to as leading innovation in the retail tech industry. In December 2018,

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...

and Ombori partnered with Max to install interactive bilingual voice activated mirrors in Dubai's

Ibn Battuta Mall The Ibn Battuta Mall is a large shopping mall on the Sheikh Zayed Road in Dubai, UAE, close to Interchange 6 for Jebel Ali Village. Overview Having around 275 shops, 50 restaurants, and over 4,500 parking spaces on a total of , Ibn Battuta is the ...

, bridging the online consumer experience with in-store applications.

Presence in India

Max, a division of Lifestyle India Pvt. Ltd., opened its 1st store in Indore in the year 2006. In India, Max has more than 200 stores across 80 cities. Max is a mono brand with its own label merchandise that is created by in-house designers for every season, and is currently growing at a 35% CAGR year on year.

References

{{reflist Retail companies of India Indian companies established in 2004 Clothing companies established in 2004 Retail companies established in 2004 Clothing brands of India 2004 establishments in India