Maksymilian Faktorowicz (September 15, 1877 – August 30, 1938),
also known as Max Factor Sr., was a
Polish-American
Polish Americans ( pl, Polonia amerykańska) are Americans who either have total or partial Poles, Polish ancestry, or are citizens of the Republic of Poland. There are an estimated 9.15 million self-identified Polish Americans, representing abou ...
businessman,
beautician
Cosmetology (from Greek , ''kosmētikos'', "beautifying"; and , ''-logia'') is the study and application of beauty treatment. Branches of specialty include hairstyling, skin care, cosmetics, manicures/pedicures, non-permanent hair removal such as ...
, entrepreneur and inventor. As a founder of the
cosmetics
Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect ...
giant
Max Factor & Company, he largely developed the modern cosmetics industry in the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
and popularized the term "
make-up
Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect ...
" in noun form based on the verb.
He is also known for doing makeovers for starlets and giving them their signature looks; his most iconic works include
Jean Harlow
Jean Harlow (born Harlean Harlow Carpenter; March 3, 1911 – June 7, 1937) was an American actress. Known for her portrayal of "bad girl" characters, she was the leading sex symbol of the early 1930s and one of the defining figures of the ...
's platinum hair,
Clara Bow
Clara Gordon Bow (; July 29, 1905 – September 27, 1965) was an American actress who rose to stardom during the silent film era of the 1920s and successfully made the transition to "talkies" in 1929. Her appearance as a plucky shopgirl in the ...
's bob,
Lucille Ball
Lucille Désirée Ball (August 6, 1911 – April 26, 1989) was an American actress, comedienne and producer. She was nominated for 13 Primetime Emmy Awards, winning five times, and was the recipient of several other accolades, such as the Golden ...
's false lashes and red curls, and
Joan Crawford
Joan Crawford (born Lucille Fay LeSueur; March 23, ncertain year from 1904 to 1908was an American actress. She started her career as a dancer in traveling theatrical companies before debuting on Broadway. Crawford was signed to a motion pict ...
's "Hunter's Bow", or overdrawn lips.
Early life
Factor, of
Polish-Jewish descent, was born in
Zduńska Wola
Zduńska Wola is a city in central Poland with 40,730 inhabitants (2021). It is the seat of Zduńska Wola County in the Łódź Voivodeship. The city was once one of the largest cloth, linen and cotton weaving centres in Poland and is the birthp ...
to Abraham Faktorowicz (1850/52 before 1938) and Cecylia Wrocławska. His father, a hard-working grocer, rabbi, or textile mill worker (depending upon the source), could not afford a formal education for his four children.
By the age of eight years, Factor was working as an assistant to a
dentist
A dentist, also known as a dental surgeon, is a health care professional who specializes in dentistry (the diagnosis, prevention, management, and treatment of diseases and conditions of the mouth, oral cavity and other aspects of the craniofaci ...
and
pharmacist
A pharmacist, also known as a chemist (Commonwealth English) or a druggist (North American and, archaically, Commonwealth English), is a healthcare professional who prepares, controls and distributes medicines and provides advice and instructi ...
. At the age of nine, he was
apprentice
Apprenticeship is a system for training a new generation of practitioners of a trade or profession with on-the-job training and often some accompanying study (classroom work and reading). Apprenticeships can also enable practitioners to gain a ...
d to a wig maker and cosmetician in
Łódź
Łódź, also rendered in English as Lodz, is a city in central Poland and a former industrial centre. It is the capital of Łódź Voivodeship, and is located approximately south-west of Warsaw. The city's coat of arms is an example of canti ...
, in central Poland. That experience enabled him to gain a position at Anton's of
Berlin
Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...
, a leading hairstylist and cosmetics creator. By the age of fourteen, he was working at ''Korpo'', a
Moscow
Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...
wig maker and cosmetician to the Imperial Russian Grand Opera. He spent the years from age eighteen to twenty-two undertaking his compulsory military service in the
Imperial Russian Army
The Imperial Russian Army (russian: Ру́сская импера́торская а́рмия, tr. ) was the armed land force of the Russian Empire, active from around 1721 to the Russian Revolution of 1917. In the early 1850s, the Russian Ar ...
, where he served in the Hospital Corps.
Upon his discharge, he opened his own shop in the town of
Ryazan
Ryazan ( rus, Рязань, p=rʲɪˈzanʲ, a=ru-Ryazan.ogg) is the largest city and administrative center of Ryazan Oblast, Russia. The city is located on the banks of the Oka River in Central Russia, southeast of Moscow. As of the 2010 Census ...
, selling hand-made
rouge
Rouge is the French word for "red" and may refer to:
Compounds
* Rouge (cosmetics), a cosmetic used to color the cheeks and emphasize the cheekbones
* Jeweler's rouge or iron(III) oxide
* Rouging, a form of corrosion applicable to stainless ...
s, creams,
fragrance
An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently vol ...
s, and
wigs
A wig is a head or hair accessory made from human hair, animal hair, or synthetic fiber. The word wig is short for periwig, which makes its earliest known appearance in the English language in William Shakespeare's ''The Two Gentlemen of Verona' ...
. He became well known when a traveling theatrical troupe wore Factor's cosmetics to perform for Russian nobility. The Russian nobility appointed Factor the official cosmetics expert for the royal family and the
Imperial Russian Grand Opera
Imperial is that which relates to an empire, emperor, or imperialism.
Imperial or The Imperial may also refer to:
Places
United States
* Imperial, California
* Imperial, Missouri
* Imperial, Nebraska
* Imperial, Pennsylvania
* Imperial, Texas
...
, an honor which led to him being closely monitored. He married Esther Rosa (whom he called Lizzie) and by early 1904 they had produced three children, Freda, Cecilia and Davis. By 1904, concerned about the increasing anti-Jewish persecution developing in the Russian Empire, he and his wife decided to follow his brother Nathan and uncle Fischel to America. Worried that he would not be released from his royal service, he arranged with the assistance of a friend to take a rest cure at
Karlovy Vary
Karlovy Vary (; german: Karlsbad, formerly also spelled ''Carlsbad'' in English) is a spa town, spa city in the Karlovy Vary Region of the Czech Republic. It has about 46,000 inhabitants. It lies on the confluence of the rivers Ohře and Teplá. ...
- according to one version of his escape from the royal service.
After meeting up with his family they traveled in the
steerage
Steerage is a term for the lowest category of passenger accommodation in a ship. In the nineteenth and early twentieth century considerable numbers of persons travelled from their homeland to seek a new life elsewhere, in many cases North America ...
class on board the S.S. ''Moltke III'' and were processed at
Ellis Island
Ellis Island is a federally owned island in New York Harbor, situated within the U.S. states of New York and New Jersey, that was the busiest immigrant inspection and processing station in the United States. From 1892 to 1954, nearly 12 mi ...
on February 25, 1904; he had $400 in his possession. They settled in
St. Louis
St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which e ...
,
Missouri
Missouri is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it is bordered by eight states (tied for the most with Tennessee ...
.
Life in the United States
He sold his rouges and creams at the
1904 World's Fair
The Louisiana Purchase Exposition, informally known as the St. Louis World's Fair, was an World's fair, international exposition held in St. Louis, Missouri, United States, from April 30 to December 1, 1904. Local, state, and federal funds tota ...
, operating under the newly re-spelled name ''Max Factor''. His partner in the venture stole all of his stock and the profits. With assistance from his brother and uncle, Factor recovered and opened a barber's shop. In August 1904, Max and his wife had their fourth child, Francis "Frank" Factor. However, on March 17, 1906, his wife collapsed and died from a brain hemorrhage. Anxious to provide a mother for his four children, he married Huma "Helen" Sradkowska on 15 August 1906. Despite the birth of Louis on August 29, 1907, the marriage was short-lived and ended in a prolonged court battle, as result of which Factor obtained custody of all of his children.
Creation of an empire
On January 21, 1908, Factor married Jennie Cook (March 1, 1886 – December 3, 1949), a neighbor.
Later that year, Factor moved his family to
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
,
California
California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
, when he saw an opportunity to provide made-to-order wigs and theatrical make-up to the growing film industry. Initially, he established a shop on South Central Avenue, and advertised the business as "Max Factor's Antiseptic Hair Store." After the foundation of "Max Factor & Company" in 1909, he soon became the West Coast distributor of Leichner and Minor, two leading theatrical make-up manufacturers. Greasepaint in stick form—although the accepted make-up for use on the stage—could not be applied thinly enough, nor were the colors appropriate, to work satisfactorily on the screen during the early years of movie-making.
Factor began experimenting with various compounds in an effort to develop a suitable make-up for the new film medium. By 1914, he had perfected the first cosmetic specifically created for motion picture use—a thinner greasepaint in cream form, packaged in a jar, and created in 12 precisely-graduated shades. Unlike theatrical cosmetics, it would not crack or cake.
With this major achievement to his credit, Max Factor became the authority on cosmetics for film making. Soon, movie stars were eager to sample the "flexible greasepaint," while
movie producer
A film producer is a person who oversees film production. Either employed by a production company or working independently, producers plan and coordinate various aspects of film production, such as selecting the script, coordinating writing, dir ...
s sought Factor's human hair wigs. He allowed the wigs to be rented to the producers of old
Westerns
The Western is a genre set in the American frontier and commonly associated with folk tales of the Western United States, particularly the Southwestern United States, as well as Northern Mexico and Western Canada. It is commonly referred ...
, on the condition that his sons were given parts. The boys would watch the expensive wigs.
Factor marketed a range of cosmetics to the public during the 1920s, and insisted that every girl could look like a movie star by using
Max Factor
Max Factor is a line of cosmetics from Coty, Inc. It was founded in 1909 as Max Factor & Company by Max Factor, Sr., Maksymilian Faktorowicz.
Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $ billio ...
cosmetics.
In the early years of the business, Factor personally applied his products to actors and actresses. He developed a reputation for being able to customize makeup to present actors and actresses in the best possible light on screen. Among his most notable clients were:
Ben Turpin
Bernard "Ben" Turpin (September 19, 1869 – July 1, 1940) was an American comedian and actor, best remembered for his work in silent films. His trademarks were his cross-eyed appearance and adeptness at vigorous physical comedy. Turpin wo ...
,
Gloria Swanson
Gloria May Josephine Swanson (March 27, 1899April 4, 1983) was an American actress and producer. She first achieved fame acting in dozens of silent films in the 1920s and was nominated three times for the Academy Award for Best Actress, most f ...
,
Mary Pickford
Gladys Marie Smith (April 8, 1892 – May 29, 1979), known professionally as Mary Pickford, was a Canadian-American stage and screen actress and producer with a career that spanned five decades. A pioneer in the US film industry, she co-founde ...
,
Pola Negri
Pola Negri (; born Apolonia Chalupec ; 3 January 1897 – 1 August 1987) was a Polish stage and film actress and singer. She achieved worldwide fame during the silent and golden eras of Hollywood and European film for her tragedienne and femme ...
,
Jean Harlow
Jean Harlow (born Harlean Harlow Carpenter; March 3, 1911 – June 7, 1937) was an American actress. Known for her portrayal of "bad girl" characters, she was the leading sex symbol of the early 1930s and one of the defining figures of the ...
,
Claudette Colbert
Claudette Colbert ( ; born Émilie Claudette Chauchoin; September 13, 1903July 30, 1996) was an American actress. Colbert began her career in Broadway productions during the late 1920s and progressed to films with the advent of talking pictures ...
,
Bette Davis
Ruth Elizabeth "Bette" Davis (; April 5, 1908 – October 6, 1989) was an American actress with a career spanning more than 50 years and 100 acting credits. She was noted for playing unsympathetic, sardonic characters, and was famous for her pe ...
,
Norma Shearer
Edith Norma Shearer (August 11, 1902June 12, 1983) was a Canadian-American actress who was active on film from 1919 through 1942. Shearer often played spunky, sexually liberated ingénues. She appeared in adaptations of Noël Coward, Eugene O'N ...
,
Joan Crawford
Joan Crawford (born Lucille Fay LeSueur; March 23, ncertain year from 1904 to 1908was an American actress. She started her career as a dancer in traveling theatrical companies before debuting on Broadway. Crawford was signed to a motion pict ...
,
Lucille Ball
Lucille Désirée Ball (August 6, 1911 – April 26, 1989) was an American actress, comedienne and producer. She was nominated for 13 Primetime Emmy Awards, winning five times, and was the recipient of several other accolades, such as the Golden ...
, and
Judy Garland
Judy Garland (born Frances Ethel Gumm; June 10, 1922June 22, 1969) was an American actress and singer. While critically acclaimed for many different roles throughout her career, she is widely known for playing the part of Dorothy Gale in '' The ...
. As a result, virtually all of the major movie actresses were regular customers of the Max Factor
beauty salon
A beauty salon or beauty parlor is an establishment dealing with cosmetic treatments for people. Other variations of this type of business include hair salons, spas, day spas, and medical spas.
Beauty treatments
Massage for the body is a b ...
, located near
Hollywood Boulevard
Hollywood Boulevard is a major east–west street in Los Angeles, California. It begins in the east at Sunset Boulevard in the Los Feliz district and proceeds to the west as a major thoroughfare through Little Armenia and Thai Town, Hollywoo ...
. Max Factor's name appeared on many movie credits, and Factor appeared in some cameos.
Factor became a United States citizen in 1916.
In 1920, Max Factor gave in to Frank Factor's suggestion, and officially began referring to his products as "make-up." Until then, the term "cosmetics" had been used, because "make-up" was considered to be used only by people in the theatre or of dubious reputation—not something to be used in polite society.
Death
In 1938, Factor was traveling in Europe on business with his son, Davis, when during a stopover in Paris, he received a note demanding money in exchange for his life. An attempt was made by the police using a decoy to capture the extortionist, but no one turned up at the agreed drop-off point to collect the money. Factor was so shaken by the threat that he returned at the behest of a local doctor to America, where upon arrival, he took to his bed. Factor died on August 30, 1938, at the age of 60, in Beverly Hills, California.
He was originally interred in the Beth Olem mausoleum at the
Hollywood Cemetery in Los Angeles. His remains were moved many years later to
Hillside Memorial Park Cemetery
The Hillside Memorial Park and Mortuary is a Jewish cemetery located at 6001 West Centinela Avenue, in Culver City, California. Many Jews from the entertainment industry are buried here. The cemetery is known for Al Jolson's elaborate tomb (design ...
in
Culver City
Culver City is a city in Los Angeles County, California, United States. As of the 2020 census, the population was 40,779. Founded in 1917 as a "whites only" sundown town, it is now an ethnically diverse city with what was called the "third-most ...
, California.
Honors and tributes
The
Academy of Motion Picture Arts and Sciences
The Academy of Motion Picture Arts and Sciences (AMPAS, often pronounced ; also known as simply the Academy or the Motion Picture Academy) is a professional honorary organization with the stated goal of advancing the arts and sciences of motio ...
presented Max Factor with an honorary
Academy Award
The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
in 1929 for his contributions to the film industry. Additionally, Max Factor is honored with a
star
A star is an astronomical object comprising a luminous spheroid of plasma (physics), plasma held together by its gravity. The List of nearest stars and brown dwarfs, nearest star to Earth is the Sun. Many other stars are visible to the naked ...
on the
Hollywood Walk of Fame
The Hollywood Walk of Fame is a historic landmark which consists of more than 2,700 five-pointed terrazzo and brass stars embedded in the sidewalks along 15 blocks of Hollywood Boulevard and three blocks of Vine Street in Hollywood, Californ ...
(at 6922 Hollywood Boulevard). Max Factor is mentioned in the classic song, "Hooray For Hollywood." In a reference to his creation of
Clara Bow
Clara Gordon Bow (; July 29, 1905 – September 27, 1965) was an American actress who rose to stardom during the silent film era of the 1920s and successfully made the transition to "talkies" in 1929. Her appearance as a plucky shopgirl in the ...
's heart-shaped lips, the song states, "To be an actor / See Mr. Factor / He'll make your pucker look good!"
Family
![Dochter van Max Factor in ons land, Bestanddeelnr 915-5205](https://upload.wikimedia.org/wikipedia/commons/a/a6/Dochter_van_Max_Factor_in_ons_land%2C_Bestanddeelnr_915-5205.jpg)
Max Factor had six children:
* Freda Shore (January 22, 1898 June 18, 1988)
* Cecilia Firestein (October 17, 1899 May 28, 1984)
* Davis Factor (February 2, 1902 August 31, 1991)
*
Francis "Frank" Factor (later known as Max Factor Jr.; August 18, 1904 June 7, 1996)
* Louis Factor (August 29, 1907 December 1975)
* Sidney B. Factor (February 14, 1916 December 15, 2005)
In 2003
Andrew Luster
Andrew Stuart Luster (born December 15, 1963) is heir to the Max Factor cosmetics fortune and a convicted sex offender. He is the great-grandson of cosmetics giant Max Factor Sr. In 2003 he was convicted of multiple sexual assaults using the d ...
(born December 15, 1963), one of Max Factor's great-grandsons, was convicted of multiple sexual assaults involving the use of
GHB
''gamma''-Hydroxybutyric acid (or γ-hydroxybutyric acid (GHB), also known as 4-hydroxybutanoic acid) is a naturally occurring neurotransmitter and a depressant drug. It is a precursor to GABA, glutamate, and glycine in certain brain areas. ...
to render his victims unconscious.
Max Factor's half-brother
John
John is a common English name and surname:
* John (given name)
* John (surname)
John may also refer to:
New Testament
Works
* Gospel of John, a title often shortened to John
* First Epistle of John, often shortened to 1 John
* Second ...
(October 8, 1892 January 22, 1984) was a
Prohibition
Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcoholic ...
-era
gangster
A gangster is a criminal who is a member of a gang. Most gangs are considered to be part of organized crime. Gangsters are also called mobsters, a term derived from ''mob'' and the suffix '' -ster''. Gangs provide a level of organization and ...
and
con-artist
A confidence trick is an attempt to defraud a person or group after first gaining their trust. Confidence tricks exploit victims using their credulity, naïveté, compassion, vanity, confidence, irresponsibility, and greed. Researchers have def ...
affiliated with the
Chicago Outfit
The Chicago Outfit (also known as the Outfit, the Chicago Mafia, the Chicago Mob, the Chicago crime family, the South Side Gang or The Organization) is an Italian-American organized crime syndicate or crime family based in Chicago, Illinois, tha ...
.
Notes
References
Further reading
*
*
* Updike, John
"Makeup and Make-Believe" The New Yorker, Sept 1 2008, Pages 124 to 128.
* Kuźma, Darek
"Kosmetolog z wyboru" Magazyn Filmowy-Pismo Stowarzyszenia Filmowców Polskich, Nr 3 (115), March 2021, Pages 58 to 59.
{{DEFAULTSORT:Factor, Max Sr.
1877 births
1938 deaths
Polish inventors
Polish businesspeople
Polish emigrants to the United States
American businesspeople in retailing
American chemists
American cosmetics businesspeople
American people of Polish-Jewish descent
Businesspeople from Los Angeles
California people in fashion
History of cosmetics
Jewish American scientists
Jewish chemists
People from Zduńska Wola
Businesspeople from St. Louis
Burials at Hillside Memorial Park Cemetery