Max's Group, Inc., formerly the Max's Group of Companies, is a restaurant

company A company, abbreviated as co., is a Legal personality, legal entity representing an association of people, whether Natural person, natural, Legal person, legal or a mixture of both, with a specific objective. Company members share a common p ...

in the Philippines.

History

The Max's Group foundation is linked to the establishment of

Max's of Manila Max's Restaurant, sometimes known as Max's of Manila or simply Max's, is a Philippine-based multinational restaurant chain which serves fried chicken and other Filipino dishes. It is owned and operated by the Max's Group. History Max's Restauran ...

in 1945 by couple Maximo Jimenez and Ruby Trota in their home serving primarily to American soldiers. which would become the first outlet of the core restaurant brand of the Max's Group. For years up to around 50 branches were run by family members until Max's restaurant became open for franchising. The first franchised outlet opened in 1997 at the

Harrison Plaza Harrison Plaza (HP) was a shopping mall situated along Harrison Avenue corner Pablo Ocampo Street in the district of Malate in Manila, Philippines. Opened in 1976 and closed in 2019, it was the first modern and major shopping mall located in t ...

in Manila. The Max's Group start acquiring rights to become the master franchise of foreign brands in the Philippines in 2006 first introducing

Krispy Kreme Krispy Kreme, Inc. (previously Krispy Kreme Doughnuts, Inc.) is an American multinational doughnut company and coffeehouse chain. Krispy Kreme was founded by Vernon Rudolph (1915–1973), who bought a yeast-raised recipe from a New Orleans ch ...

in the country in that year. The group also later introduced Jamba Juice. In 2014, the Max's Group entered the

Philippine Stock Exchange The Philippine Stock Exchange, Inc. ( fil, Pamilihang Sapi ng Pilipinas; ) is the national stock exchange of the Philippines. The exchange was created in 1992 from the merger of the Manila Stock Exchange and the Makati Stock Exchange. Includin ...

through a backdoor listing through Pancake House Inc. gaining control of the latter's brands which include the Pancake House, Teriyaki Boy and

Yellow Cab Pizza Yellow Cab Pizza Co. is a pizza restaurant chain based in the Philippines. Founded in April 2001 by Eric Puno, Henry Lee and Albert Tan, Yellow Cab Pizza is owned by Max's Group, who is also the owner of the restaurant fried chicken chain Max' ...

. To aid its domestic and international operations, the Max's Group began to acquire Singaporean management firm Global Mac Services in 2015. The group in May 2018 announced its plan for a further shift to the franchising model within the next five years in a bid to boost the company's growth. At that time 69 of the Max's Group shares are owned by the company while the rest are largely owned by its franchise stores.

Brands

* Max's Restaurant - is a Philippine-based multinational restaurant chain which serves fried chicken and other Filipino dishes. * Max's Corner Bakery *

- is a pizza restaurant chain based in the Philippines. * Pancake House - is a

pancake house A pancake house, pancake and waffle house or waffle house is a restaurant that specializes in breakfast items such as pancakes, waffles, and omelettes, among other items. Many small, independent pancake houses, as well as large corporations a ...

chain. * Krispy Kreme Philippines * Jamba Juice Philippines * Teriyaki Boy *

Dencio's Dencio's Bar and Grill, simply referred to as Dencio's, is a group of restaurants based in the Philippines. History Dennis Nakpil and Dennis Mariano Jr. thought of creating a restaurant that emphasizes certain Philippine traditions. Their prin ...

* Maple * Max's Kabisera * Le Coeur de France * Singkit * Sizzlin' Steak ;Former brands * Meranti (defunct; acquired by Privato Hotel)

References

{{reflist Companies based in Makati Companies listed on the Philippine Stock Exchange Multinational food companies Multinational companies headquartered in the Philippines

History

Brands

See also

References