Maverick is an American
music management
A talent manager (also known as an artist manager, band manager or music manager) is an individual who guides the professional career of artists in the entertainment industry. The responsibility of the talent manager is to oversee the day-to-day ...
group formed in 2014 by
Guy Oseary. A revival of the
Maverick company (1992–2009), the management group also adopts the company's logo.
History
In 2014, Oseary announced that he was forming a joint venture with
Live Nation Entertainment
Live Nation Entertainment, Inc. is an American global entertainment company and monopoly that was founded in 2010 following the merger of Live Nation and Ticketmaster. The company promotes, operates, and manages ticket sales for live entertainme ...
to establish a management group, amalgamating with other managers and their companies into one venture. Oseary originally was joined by Reign Deer's Larry Rudolph and Adam Leber, Blueprint Group's Gee Roberson, Cortez Bryant and Shawn Gee, Quest Management's Scott Rodger, Spalding Entertainment's Clarence Spalding, Laffitte Management's Ron Laffitte and I Am Other's Caron Veazey. All nine managers combined their companies together, rebranded them and their respective employees as "Maverick" on October 17, 2014.
In March 2015, founder
Madonna
Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...
released her album ''
Rebel Heart'', featuring the Maverick logo on the back cover. This signified a new collaboration between Oseary, Madonna's manager, and Live Nation Entertainment as a management group, not a record label.
In May 2016,
Wassim Slaiby, CEO of
XO, joined the Maverick Management team with
The Weeknd,
Belly and
Massari.
In November 2017, Maverick parent company Live Nation announced they had paid an undisclosed sum to acquire Big Loud and their six-artist roster.
In July 2018 Maverick announced the signing of
Latin pop
Latin pop (in Spanish and in Portuguese: Pop latino) is a pop music subgenre that is a fusion of US–style music production with Latin music genres from anywhere in Latin America and Spain. Originating in Spanish-speaking musicians, Latin po ...
artist
Ricky Martin under manager Lee Anne Callahan-Longo based out of the Maverick New York office.
On August 3, 2018
Aerosmith
Aerosmith is an American Rock music, rock band formed in Boston in 1970. The group consists of Steven Tyler (lead vocals), Joe Perry (musician), Joe Perry (guitar), Tom Hamilton (musician), Tom Hamilton (bass), Joey Kramer (drums) and Brad Whi ...
officially joined the Maverick family under Larry Rudolph who has managed
Steven Tyler
Steven Victor Tallarico (born March 26, 1948), known professionally as Steven Tyler, is an American singer, best known as the lead singer of the Boston-based rock band Aerosmith, in which he also plays the harmonica, piano, and percussion. ...
since 2014.
As of August 2018, Oseary and Thompson were accompanied by artist managers Adam Leber, Lee Anne Callahan-Longo, Larry Rudolph, Gee Roberson, Cortez Bryant, Shawn Gee, Scott Rodger, Wassim “Sal” Slaiby, Clarence Spalding, Kevin “Chief” Zaru and Seth England. Maverick had offices in Los Angeles, New York, Nashville and London.
In April 2021, the Red Hot Chili Peppers joined Guy Oseary’s roster.
References
External links
* {{Official website, www.maverick.com
Entertainment companies established in 2014