''Maurin Quina'' is a French apéritif advertisement painted by

Leonetto Cappiello Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris.

in 1906. It is perhaps Cappiello's most famous poster.National Gallery of Australia
"Maurin Quina."
/ref> The image features a

devil A devil is the personification of evil as it is conceived in various cultures and religious traditions. It is seen as the objectification of a hostile and destructive force. Jeffrey Burton Russell states that the different conceptions of t ...

ish figure sneakily de-corking the bottle; Cappiello used "infernal imagery" in several of his posters for alcohol. The green devil in particular evokes ''la fée verte'' (the green fairy), the nickname for

absinthe Absinthe (, ) is an anise-flavoured spirit derived from several plants, including the flowers and leaves of ''Artemisia absinthium'' ("grand wormwood"), together with green anise, sweet fennel, and other medicinal and culinary herbs. Historical ...

,The Devil in a Little Green Bottle: A History of Absinthe
/ref> a drink popular during the

Belle Époque The Belle Époque or La Belle Époque (; French for "Beautiful Epoch") is a period of French and European history, usually considered to begin around 1871–1880 and to end with the outbreak of World War I in 1914. Occurring during the era ...

. The product was banned by the French government shortly after it was released. This poster, however, is an advertisement for an alcoholic beverage that went out of production in 1906. Maurin is the brand name and Quina is the type of alcohol. The product has since been reintroduced to both the French and American marketplace, featuring Cappiello's poster as the label. It is cherry in flavor with a background of quinine. It is similar to a liqueur, but does not contain enough sugar content to legally be classified as one.

References

1906 paintings Advertisements Cultural depictions of the Devil Belle Époque {{advertising-stub