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Lloyd Maurice Bessinger Sr. (July 14, 1930 – February 22, 2014) was an American BBQ restaurateur and politician noted for his defense of
racial segregation Racial segregation is the systematic separation of people into race (human classification), racial or other Ethnicity, ethnic groups in daily life. Racial segregation can amount to the international crime of apartheid and a crimes against hum ...
.


Early life

Bessinger was born in
Orangeburg County, South Carolina Orangeburg County is a county located in the U.S. state of South Carolina. As of the 2020 census, the population was 92,501. Its county seat is Orangeburg. The county was created in 1769. Orangeburg County comprises the Orangeburg, SC Microp ...
on July 14, 1930 and served in the
Army An army (from Old French ''armee'', itself derived from the Latin verb ''armāre'', meaning "to arm", and related to the Latin noun ''arma'', meaning "arms" or "weapons"), ground force or land force is a fighting force that fights primarily on ...
on the front lines of the
Korean War , date = {{Ubl, 25 June 1950 – 27 July 1953 (''de facto'')({{Age in years, months, weeks and days, month1=6, day1=25, year1=1950, month2=7, day2=27, year2=1953), 25 June 1950 – present (''de jure'')({{Age in years, months, weeks a ...
, returning to the US in 1952.


Piggie Park and Carolina Gold

Bessinger, along with his brother Joe Jr., opened their first drive-in restaurant, Maurice's Piggie Park, in
West Columbia, South Carolina West Columbia, formerly Brookland, is a city and commuter town in the suburban eastern sections of Lexington County, South Carolina, Lexington County, South Carolina, United States. According to the 2010 United States Census, 2010 census, the popul ...
in 1953. By 1968, he had four drive-ins, and by 2002 the chain had grown to nine restaurants. The South Carolina-style barbecue was and continues to be well-regarded, and Piggie Park has been included in multiple compilations of the best barbecue in the United States. Bessinger also sold BBQ sauce under the Carolina Gold brand whose recipe included mustard, brown sugar, soy sauce, and vinegar. By 1999, this had become the largest BBQ operation in the United States. Piggie Park restaurants were segregated, such that African-Americans were not allowed to eat inside the restaurants, until a lawsuit, ''
Newman v. Piggie Park Enterprises, Inc. ''Newman v. Piggie Park Enterprises, Inc.'', 390 U.S. 400 (1968), is a 1968 Supreme Court of the United States, United States Supreme Court case in which the court held ''per curiam'' that after a successful effort to obtain an injunction under Ti ...
'' won an injunction in 1968.


Segregation lawsuit

In 1964, Anne Newman, the wife of an African-American minister, sued Piggie Park after Bessinger refused her entry to his restaurant. Newman sued under Title II of the
Civil Rights Act of 1964 The Civil Rights Act of 1964 () is a landmark civil rights and United States labor law, labor law in the United States that outlaws discrimination based on Race (human categorization), race, Person of color, color, religion, sex, and nationa ...
, and won an injunction against the chain requiring them to stop refusing service to African-Americans. At the Supreme Court, this case also set a precedent assigning attorney's fees to someone who successfully sues for an injunction under the act.


Confederate flags

In 2015, the state of South Carolina stopped flying the Confederate Flag over the capitol, following a vote earlier that year. In response, Bessinger raised Confederate flags over his restaurants, also calling the flags "a real Christian symbol... fighting tyranny and terror and suppressive government." A number of grocery chains responded by dropping his Carolina Gold sauce from their shelves. The
Council of Conservative Citizens The Council of Conservative Citizens (CofCC or CCC) is an American white supremacist organization. Founded in 1985, it advocates white nationalism, and supports some paleoconservative causes. In the organization's statement of principles, it st ...
and the South Carolina Heritage Coalition responded with a call to boycott
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, and Bessinger filed a lawsuit against Bi-Lo,
Food Lion Food Lion is an American regional grocery store chain headquartered in Salisbury, North Carolina, that operates over 1100 supermarkets in 10 states of the Mid-Atlantic and Southeastern United States (Delaware, Georgia, Kentucky, Maryland, North ...
,
Harris Teeter Harris Teeter Supermarkets, Inc., also known as Harris Teeter Neighborhood Food & Pharmacy, is an American supermarket chain based in Matthews, North Carolina, a suburb of Charlotte. , the chain operates 261 stores in seven South Atlantic states ...
,
Kroger The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Founded by Bernard Kroger in 1883 in Cincin ...
,
Piggly Wiggly Piggly Wiggly is an American supermarket chain operating in the American Southern and Midwestern regions run by Piggly Wiggly, LLC, an affiliate of C&S Wholesale Grocers. Its first outlet opened in 1916 in Memphis, Tennessee, and is notable f ...
,
Publix Publix Super Markets, Inc., commonly known as Publix, is an employee-owned American supermarket chain headquartered in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a private corporation that is wholly owned by present and ...
,
Sam's Club Sam's West, Inc. (doing business as Sam's Club) is an American chain of membership-only retail warehouse clubs owned and operated by Walmart Inc., founded in 1983 and named after Walmart founder Sam Walton as Sam’s Wholesale Club. , Sam's Cl ...
,
Wal-Mart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
, and Winn-Dixie, arguing that their refusal to carry his products violated South Carolina's Unfair Trading Practices Act and intruded onto his right to free speech. Bessinger asked for $50 million in damages. The
South Carolina Supreme Court The South Carolina Supreme Court is the highest court in the U.S. state of South Carolina. The court is composed of a Chief Justice and four Associate Justices.
rejected his claims in 2007. After Bessinger's children took over the operation, they took down these flags, the last of them in 2013.


Orangeburg Location

In 2014, Bessinger sold part of the Edisto restaurant property, approximately 130 square feet (including a flagpole and Confederate flag), to the organization
Sons of Confederate Veterans The Sons of Confederate Veterans (SCV) is an American neo-Confederate nonprofit organization of male descendants of Confederate soldiers The Confederate States Army, also called the Confederate Army or the Southern Army, was the militar ...
Rivers Bridge Camp 842 for $5. The remainder of the property, approximately 18,000 square feet, was sold in 2015 to Tommy Daras, who began operating a new restaurant called Edisto River Creamery & Kitchen. Daras ignored the flag until "shortly after the massacre at Mother Emanuel, members of the Sons of Confederate Veterans showed up, took down the flag, and replaced it with a new one that was three times as big. “Before, I’d just sucked it up, but then it was, like, ‘Man, I’ve got to try to do something here,’ ” Daras said, explaining that he could no longer abide “this huge flag sticking up in the air telling everyone to screw themselves.” Daras – whose business suffered due to perceived association with the flag, yet was also criticized for wanting it gone – hired a lawyer to find a way to compel its removal. However, in 2017, the Orangeburg zoning board rejected the legal argument that the flagpole did not comply with the site’s business zoning requirements. In defeat, Daras put the restaurant property up for sale in 2019.


Views on race and religion

Bessinger was a Baptist, and argued in ''Newman'' that requiring that he serve African-American customers was a violation of his religious beliefs. Bessinger believed that "God gave slaves to whites", and claimed that South Carolina had had a gentler "Biblical slavery". In 2000, ''The State'' columnist John Monk wrote a column about the restaurants noting that one tract distributed by the restaurant, John Weaver's ''Biblical View of Slavery'', argued against the idea that slavery is inherently evil, since it appears in the Bible. Bessinger also notably opposed flying flags at
half-mast Half-mast or half-staff (American English) refers to a flag flying below the summit of a ship mast, a pole on land, or a pole on a building. In many countries this is seen as a symbol of respect, mourning, distress, or, in some cases, a salu ...
following the
assassination of Martin Luther King Jr. Martin Luther King Jr., an African-American clergyman and civil rights leader, was fatally shot at the Lorraine Motel in Memphis, Tennessee, on April 4, 1968, at 6:01 p.m. CST. He was rushed to St. Joseph's Hospital, where he died at 7 ...
, saying King had only been in Memphis "to stir hatred, violence, and discord."


Politics

Bessinger ran for a seat in the
South Carolina House of Representatives The South Carolina House of Representatives is the lower house of the South Carolina General Assembly. It consists of 124 representatives elected to two-year terms at the same time as U.S. congressional elections. Unlike many legislatures, seati ...
in 1964, narrowly losing by a margin of around 100 votes. A 1974 run for governor was far less successful, drawing only 2.5% of the vote in the Democratic primary. Behind the scenes, in 1964 he was Chairman of the
George Wallace George Corley Wallace Jr. (August 25, 1919 – September 13, 1998) was an American politician who served as the 45th governor of Alabama for four terms. A member of the Democratic Party, he is best remembered for his staunch segregationist and ...
presidential campaign. In the 1970s, he was also the chairman of the South Carolina Independent Party.


Autobiography

In 2001, Bessinger published his autobiography, ''Defending My Heritage''. Writer Chuck Thompson's take on the book was negative, saying that "Bessinger's gasbagging autobiography is one of the most weirdly entertaining summations of the delusional cultural southern mind-set ever printed. My favorite line about growing up Southern: 'White people are the best friends, historically, that blacks have ever had.'" Eric Dabney and Mike Coker's "Historic South Carolina" was more gentle, calling it "the story of a man of humble origins who worked hard all his life to build a multi-million dollar business, and then was willing to risk it all to stand for his principles."


References

{{DEFAULTSORT:Bessinger, Maurice 1930 births 2014 deaths American restaurateurs Barbecue chefs South Carolina Democrats People from Orangeburg County, South Carolina Businesspeople from South Carolina United States Army personnel of the Korean War American segregationists American proslavery activists 20th-century American businesspeople