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The Maupoleum (1971–1994) was a building on
Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...
's
Jodenbreestraat The Jodenbreestraat ("Jewish Broad Street") is a street in the centre of Amsterdam, which connects the Sint Antoniesluis sluice gates to the Mr. Visserplein traffic circle. North of the sluice gates, the street continues on to Nieuwmarkt square ...
. Built in 1971, it acquired a reputation for being unattractive before being demolished in 1994.


History

The
Waterlooplein Waterlooplein (Waterloo Square) is a square in the centre of Amsterdam in the Netherlands. The square near the Amstel river is named after the Battle of Waterloo in 1815. The daily flea market on the square is popular with tourists. The Stopera ...
area of Amsterdam had been a mostly Jewish neighborhood. After World War II, during which much of its population was removed, the area was a "depopulated, impoverished neighbourhood". Plans to rebuild the area included a "circulation route" to open up the inner city, which was to run from the Amstel station to the Centraal station. The northeastern side of the Jodenbreestraat had been designated as a market in a 1953 city plan, but in 1968 these plans were adapted and a mixed building, combining office space for the
University of Amsterdam The University of Amsterdam (abbreviated as UvA, nl, Universiteit van Amsterdam) is a public research university located in Amsterdam, Netherlands. The UvA is one of two large, publicly funded research universities in the city, the other being ...
with space for the textile wholesalers of the nearby
Sint Antoniesbreestraat The Sint Antoniesbreestraat ("St. Anthony's Broad Street") is a street in the centre of Amsterdam in the Netherlands. The street runs south from Nieuwmarkt square to the Sint Antoniesluis sluice gates, where it continues as the Jodenbreestraat. ...
. The building's location was alongside a planned four-lane highway; in the end, that highway was scrapped and the further demolition necessary for the project was halted after the Nieuwmarkt Riots of 1975. In addition, the "Central Business District", which the city had envisioned as large enough to include the new building, was never extended as far. As a result, the Maupoleum remained isolated, without an environment to blend in: "What should have been a marked orchestration of the flow to and from the city centre was now reduced to an incursion, a mere incident. The Maupoleum was made to look ridiculous: 'It’s standing alone there out on a limb', rchitectZanstra conceded some years later". The building was designed by architect
Piet Zanstra Piet Zanstra (1905-2003) was a Dutch architect who designed a number of important buildings in Amsterdam in the post-World War II period. He is best known, perhaps, for his Maupoleum, which was demolished in 1994, and for the Caransa Hotel, which ...
and built by a consortium of real estate developers that included the well-known businessman
Maup Caransa Maurits "Maup" Caransa (5 January 1916 – 6 August 2009) was a Dutch businessman who became one of the most important real-estate developers in post-World War II Amsterdam. Caransa was the first well-known Dutch person to be kidnapped for ransom ...
, funded by technology manufacturer
Philips Koninklijke Philips N.V. (), commonly shortened to Philips, is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. Since 1997, it has been mostly headquartered in Amsterdam, though the Benelux headquarters i ...
's retirement fund. Though it was officially named "Burgemeester Tellegenhuis", after former Amsterdam mayor Jan Willem Tellegen, it received its nickname as a play on "mausoleum" and Caransa's first name. It was 180m long and housed offices and classrooms for the University of Amsterdam, and initially the Amsterdam beauty commission thought it attractive enough, and "only one member of the amenities authority questioned 'whether this modern architecture might clash with the surrounding development'". However, it quickly acquired a reputation for being the ugliest building in the country, "one of the most horrible buildings one could imagine", according to urban planning historian Cordula Rooijendijk. Architect Jaap Huisman, publisher of a survey of the fifty ugliest buildings in the country, gave the building an "honourable place" and commented that it was "presumably the most hated building in the centre of Amsterdam", and Denise van Hoogstraten, in an article in architectural magazine ''Volume'', even compared it to an abscess: "The carbuncle had to be cut away". Although a paragon of Brutalist architecture, for its out-of-placeness the "grey, looming giant came to symbolize the arrogant, large-scale plans of the Amsterdam municipality" for many Amsterdammers. Van Hoogstraten also used the language of symbolism: the Maupoleum "symbolize all that was ugly and lacking in quality". Though there were some efforts to preserve the Maupoleum as an example of 1960s architecture, the building was demolished in 1994, to the relief of many. The work was done by Utrecht company Van Vliet, and generated 11,000 tons of rubble and 700 tons of refuse. The basements were left intact, and on top of that two separate buildings were built: a
Teun Koolhaas Teun Koolhaas (7 January 1940 in Singapore – 3 October 2007 in Amsterdam) was a Dutch architect and urban planner. Early years Teun Koolhaas was born in Singapore, where his father, Rem Koolhaas, worked as a shipbuilding engineer. When Southeas ...
-designed building for the Amsterdam School of the Arts and an office building housing Municipal offices, and on the ground floor a supermarket
Albert Heijn Albert Heijn is the largest supermarket chain in the Netherlands with a market share of 34.8% in 2020. It was founded in 1887, and has been part of Ahold Delhaize since 2016. History The chain was founded on 27 May 1887, when Albert Heijn boug ...
. The brick buildings have shops and cafes on the ground floor, partly behind a shopping
arcade Arcade most often refers to: * Arcade game, a coin-operated game machine ** Arcade cabinet, housing which holds an arcade game's hardware ** Arcade system board, a standardized printed circuit board * Amusement arcade, a place with arcade games * ...
. The Maupoleum was criticized for its size and dead plinth, the new buildings - although constructed on the same building lines, have escaped such criticism: * it's two buildings instead of one huge building; * their size and style are much more aligned with the surrounding buildings, they are more 'human'; * the existing street under the Maupoleum is now in between the two buildings, it has literally been uncovered; * the plinth and arcade have become part of streetlife.


References

{{DEFAULTSORT:Maupoleum Buildings and structures in Amsterdam Buildings and structures completed in 1971 Demolished buildings and structures in the Netherlands Buildings and structures demolished in 1994 Holocaust locations in the Netherlands