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University of Georgia School of Law
The University of Georgia School of Law (Georgia Law) is the law school of the University of Georgia, a Public university, public research university in Athens, Georgia. It was founded in 1859, making it among the oldest American university law sc ...
, occupation = Real Estate Developer, Writer, Speaker, Sustainability Advocate
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Matthew "Matt" Grocoff is an American
environmentalist
An environmentalist is a person who is concerned with and/or advocates for the protection of the environment. An environmentalist can be considered a supporter of the goals of the environmental movement, "a political and ethical movement that se ...
,
sustainability
Specific definitions of sustainability are difficult to agree on and have varied in the literature and over time. The concept of sustainability can be used to guide decisions at the global, national, and individual levels (e.g. sustainable livi ...
advocate, sustainable real estate developer, writer, speaker and founder of the THRIVE Collaborative. He is known for his work on net zero energy and net zero water buildings and for the rehabilitation of the oldest home in North America to achieve net zero energy.
Grocoff is a contributor to the radio show
The Environment Report
''The Environment Report'' was a show produced and syndicated by Michigan Radio (WUOM) in Ann Arbor, Michigan.
Show
Mission
''The Environment Report's'' (TER) mission was to be a news service committed to revealing the relationship between th ...
produced by
Michigan Radio
Michigan Radio is a radio network, network of five FM broadcasting, FM public radio stations operated by the University of Michigan through its broadcasting arm, Michigan Public Media. The network is a founding member of National Public Radio and ...
(part of the
NPR
National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...
network),
FOX News
The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
Energy Team, and was host of GreenovationTV. He advocates for modernized distributed
renewable energy
Renewable energy is energy that is collected from renewable resources that are naturally replenished on a human timescale. It includes sources such as sunlight, wind, the movement of water, and geothermal heat. Although most renewable energy ...
networks and distributed water and wastewater systems that work with natural systems.
Living Community Challenge and Veridian at County Farm
Grocoff is developing one of the world's first projects to register for the Living Community Challenge. Veridian at County Farm is repurposing the site of a former youth prison adjacent to the 130 acre
County Farm Park in Ann Arbor, Michigan. Living Community Challenge is a certification of the International Living Future Institute intended to bring the
Living Building Challenge
The Living Building Challenge is an international sustainable building certification program created in 2006 by the non-profit International Living Future Institute. It is described by the Institute as a philosophy, advocacy tool and certification ...
to the community scale.
The development is targeted to be a mixed-income net zero energy community: 100% all-electric, powered by solar, with resilient energy storage and no gas lines or combustion appliances. Veridian at County Farm was among 100 projects worldwide highlighted in th
Local Projects Challengeat the 2020
World Urban Forum
The World Urban Forum (WUF) is the world’s premier conference on urban issues. It was established in 2001 by the United Nations to examine one of the most pressing issues facing the world today: rapid urbanisation and its impact on communities, ...
10 in Abu Dhabi as part of the United Nations program for Accelerating the UN
Sustainable Development Goals
The Sustainable Development Goals (SDGs) or Global Goals are a collection of 17 interlinked objectives designed to serve as a "shared blueprint for peace and prosperity for people and the planet, now and into the future".United Nations (2017) R ...
.
Mission Zero House
Grocoff first gained national attention for the rehabilitation of his Victorian-era
Mission Zero house in Ann Arbor, Michigan. Built in 1901, the home is considered the oldest home in America to achieve
net zero energy. The Atlantic Magazine called the work "sustainable perfection". The home is featured on the cover of the book ''No Regrets Remodeling: How to Create a Comfortable, Healthy Home That Saves Energy''.
In 2013, Grocoff and his company THRIVE partnered with BLUElab from the
University of Michigan College of Engineering
The University of Michigan College of Engineering, branded as Michigan Engineering, is the engineering wing of the University of Michigan, a public research university in Ann Arbor, Michigan. With an enrollment of 7,133 undergraduate and 3,537 g ...
and offered his home as community testbed for net zero water and restoration of ecological water flow to pre-development conditions. The project is the first Cold Climate home certified as a Net Zero Energy Building under the Living Building Challenge, which is based on actual rather than anticipated performance.
Grocoff calls the home "Mission Zero House" in honor of
Ray Anderson, founder and chairman of
Interface, Inc
Interface, Inc. is a global manufacturer of commercial flooring with an integrated collection of carpet tiles and resilient flooring, including luxury vinyl tiles (LVT) and nora brand rubber flooring.
Company information
Interface, Inc. and its ...
., who, in 1994, pledged that his multi-national carpet company would meet a "Mission Zero" goal to eliminate any negative impact it may have on the environment by the year 2020.
Recognition
In 2012, Grocoff was awarded Michigan Green Leader by the ''
Detroit Free Press
The ''Detroit Free Press'' is the largest daily newspaper in Detroit, Michigan, US. The Sunday edition is titled the ''Sunday Free Press''. It is sometimes referred to as the Freep (reflected in the paper's web address, www.freep.com). It primari ...
''. ''USA Today'' honored him with a Best Green Home of 2010.
''MyFORD Magazine'' selected Grocoff as the #1 Electric Innovator. Grocoff received the first Net Zero Hero Award from the Green Home Institute.
References
External links
Official Website
{{DEFAULTSORT:Grocoff, Matthew
Living people
American environmentalists
Sustainability advocates
University of Georgia School of Law alumni
Year of birth missing (living people)
People associated with renewable energy
Solar building designers