Matteo Ceirano (1870 in

Cuneo Cuneo (; pms, Coni ; oc, Coni/Couni ; french: Coni ) is a city and ''comune'' in Piedmont, Northern Italy, the capital of the province of Cuneo, the fourth largest of Italy’s provinces by area. It is located at 550 metres (1,804 ft) in ...

– 19 March 1941 in

Torino Turin ( , Piedmontese: ; it, Torino ) is a city and an important business and cultural centre in Northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital from 1861 to 1865. T ...

) was an

Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...

businessman in the early automobile industry who co-founded the manufacturers Ceirano; Itala Fabbrica Automobili in 1904 and Società Piemontese Automobili (S.P.A.) in 1908.

Ceirano family background

The Ceirano brothers,

Giovanni Battista Giovanni Battista was a common Italian given name (see Battista for those with the surname) in the 16th-18th centuries. It refers to "John the Baptist" in English, the French equivalent is "Jean-Baptiste". Common nicknames include Giambattista, Gia ...

Giovanni Giovanni may refer to: * Giovanni (name), an Italian male given name and surname * Giovanni (meteorology), a Web interface for users to analyze NASA's gridded data * ''Don Giovanni'', a 1787 opera by Wolfgang Amadeus Mozart, based on the legend of ...

Ernesto Ernesto, form of the name Ernest in several Romance languages, may refer to: * ''Ernesto'' (novel) (1953), an unfinished autobiographical novel by Umberto Saba, published posthumously in 1975 ** ''Ernesto'' (film), a 1979 Italian drama loosely ba ...

and Matteo, were influential in the founding of the Italian auto industry, being variously responsible for : Ceirano; Welleyes (the technical basis of F.I.A.T.);

Fratelli Ceirano Fratelli Ceirano & C was an Italian automobile manufacturer founded in 1901 by Giovanni Battista Ceirano and his brother Matteo Ceirano after they had left F.I.A.T. Their own automobile manufacturing business, Ceirano GB & C and its ''Welleyes'' ...

; S.T.A.R. / Rapid (

Società Torinese Automobili Rapid Società Torinese Automobili Rapid, also known as S.T.A.R. and Rapid, was an Italian car manufacturer founded by Giovanni Battista Ceirano in Turin in July 1904. ''Rapid'' was its trademark. In 1921 it was acquired by the S.P.A. (Società Piem ...

); SCAT (Società Ceirano Automobili Torino);

Itala Itala was a car manufacturer based in Turin, Italy, from 1904 to 1934, started by Matteo Ceirano and five partners in 1903. Ceirano family background The Ceirano brothers, Giovanni Battista, Giovanni, Ernesto and Matteo, were influential in the ...

and S.P.A. (Società Piemontese Automobili). Giovanni's son Giovanni "Ernesto" was also influential, co-founding

Ceirano Fabbrica Automobili Ceirano Fabbrica Automobili, or Ceirano Giovanni Fabbrica Automobili or Giovanni Ceirano Fabbrica AutomobiliThe Complete Encyclopedia of the Motor Car, 1885 to the Present, by G.N. Georgano, Ebury Press, 1973. page 177. Ceirano ii Italy, 1919-193 ...

(aka Giovanni Ceirano Fabbrica Automobili) and Fabrica Anonima Torinese Automobili (FATA). In 1888, after eight years apprenticeship at his father's watch-making business, Giovanni Battista started building ''Welleyes'' bicycles, so named because English names had more sales appeal. In October 1898 Giovanni Battista and Matteo co-founded

Ceirano GB & C Ceirano GB & C was a historic automobile company, founded in October 1888 by Giovanni Battista Ceirano, Emanuele di Bricherasio, Attilio Calligaris, Pietro Fenoglio and Cesare Goria Gatti. The new company was based in Turin, where it began to b ...

and started producing the ''Welleyes'' motor car in 1899. In July 1899 the plant and patents were sold to

Giovanni Agnelli Giovanni Agnelli (13 August 1866 – 16 December 1945) was an Italian businessman, who founded Fiat car manufacturing in 1899. Early life The son of Edoardo Agnelli and Aniceta Frisetti, he was born in 1866 in Villar Perosa, a small town near ...

and produced as the first

F.I.A.T. Fiat Chrysler Automobiles N.V. (FCA) was an Italian-American multinational corporation primarily known as a manufacturer of automobiles, commercial vehicles, auto parts and production systems. The Italian holding company Exor was the largest s ...

s - the

Fiat 4 HP The Fiat 4 HP (also known as the 3½ HP or 3½ CV) was the first model of car produced by FIAT, from 1899 to 1900 based on a third party design. Background The 4 HP is related to the Ceirano brothers—Giovanni, Ernesto and Matteo—who were an ...

. Giovanni Battista was employed by Fiat as the agent for Italy, but within a year he left to found Fratelli Ceirano & C. which in 1903 became

(S.T.A.R.) building cars badged as 'Rapid'. In 1904 Matteo Ceirano left Ceirano GB & C to create his own brand -

. In 1906 Matteo left Itala to found S.P.A. (Società Piemontese Automobili) with chief designer, Alberto Ballacco. In 1906 Giovanni founded SCAT (Società Ceirano Automobili Torino) in Turin. In 1919 Giovanni and Giovanni "Ernesto" co-founded

(aka Giovanni Ceirano Fabbrica Automobili) and in 1922 they took control of Fabrica Anonima Torinese Automobili (FATA).

Early life

Matteo was the youngest of four brothers born to Giovanni Ceirano, a watchmaker in

, and Teresa Corino.Treccani, Dizionario-Biografico. Profile of Giovanni Ceirano
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Notes

With Giovanni, he created the ''Ceirano Matteo & C.'' (1903), which became ''Ceirano Matteo & C. - Vetture Marca Itala'' (1904), which was renamed the ''

Fabrica Automobile'' manufacturing company later that same year.Matteo Ceirano
from storiaindustria.it With

Michele Ansaldi Michele Ansaldi was an Italian automobile engineer, designer, and industrialist. He is known for creating the Ansaldi automobile in Milan in 1904 which became the F.I.A.T. Brevetti, and for co-founding the S.P.A. (Società Piemontese Automobili) i ...

(the founder of

Ansaldi Ansaldi was an Italian automobile manufacturer founded in Milan in 1904 by Michele Ansaldi an engineer, designer, and industrialist. The only car they produced was sold as the F.I.A.T. Brevetti after the company was taken over in 1905. In 1904 t ...

automobiles) he established the Società Piemontese Automobili (1908), from which both retired in 1918.

References

{{DEFAULTSORT:Ceirano, Matteo Italian automotive pioneers

Matteo Matteo is the Italian form of the given name Matthew. Another form is Mattia. The Hebrew meaning of Matteo is "gift of god". Matteo can also be used as a patronymic surname, often in the forms of de Matteo, De Matteo or DeMatteo, meaning " escen ...

Businesspeople from Turin 1870 births 1941 deaths

Ceirano family background

Early life

See also

Notes

References