Matse Uwatse (born 10 May, 1981), popularly known by her
first name
First or 1st is the ordinal form of the number one (#1).
First or 1st may also refer to:
*World record, specifically the first instance of a particular achievement
Arts and media Music
* 1$T, American rapper, singer-songwriter, DJ, and rec ...
Matse, is a Nigerian on-air personality and food blogger.
Early life and education
Uwatse was born on 10 May 1981 in Warri, Delta State in the southern parts of Nigeria. She is the daughter of John Uwatse (an engineer) and Pat Omare (a businesswoman). The first of seven siblings, she has four brothers and three sisters. She attended John F. Kennedy International school and Our Lady's High School both in
Effurun
Effurun is a town and the headquarters of Uvwie Local Government Area in Delta State, Nigeria. It is an Urban center, densely populated with different infrastructural development. it borders it's twin city Warri, also serves as an entranc ...
. She then proceeded to Federal Government College Warri. She is an alumnus of
Delta State University, Abraka
The Delta State University, Abraka - popularly known as DELSU - is a State government-owned university in Nigeria with the main campus located at Abraka, Delta State and it's sub campus at Oleh. The Oleh campus was established with the 1995 ...
, and had a course abroad in French studies at Village du Benin,
Togo
Togo (), officially the Togolese Republic (french: République togolaise), is a country in West Africa. It is bordered by Ghana to the west, Benin to the east and Burkina Faso to the north. It extends south to the Gulf of Guinea, where its c ...
.
Career
2008 - 2011: "Coolele Zone" on Wazobia FM
Matse became associated with
Wazobia FM
Wazobia 95.1 FM Lagos is a Nigerian Pidgin English radio station in Lagos state. It was founded in 2007 and belongs to Globe Communications Limited.
Wazobia Fm Lagos is known for its humorous approach to broadcasting. The radio station airs a ...
, after a successful audition in
Lagos
Lagos (Nigerian English: ; ) is the largest city in Nigeria and the List of cities in Africa by population, second most populous city in Africa, with a population of 15.4 million as of 2015 within the city proper. Lagos was the national ca ...
in 2008.
She hosted the midday show called ''Coolele Zone'', on the
Pidgin English-speaking radio station established in 2007. Her increased popularity due to her ingenuity to the broadcasting profession
led her to win numerous awards including,
Nigerian Broadcasters Merit Awards
Nigerian Broadcasters Merit Awards are presented annually to recognize excellence of professionals in the African/Nigerian broadcast
Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass ...
,
Best of Nollywood Awards
Best of Nollywood Awards (stylised as BON Awards) is an annual film event presented by ''Best of Nollywood Magazine,'' honouring outstanding achievement in the Nigerian Movie Industry. The first edition was held on 6 December 2009, in Ikeja, Lag ...
and
The Future Awards. She was also listed as one of the top ten most powerful young Nigerians in the media.
2011 - 2013: "Head of News" on Nigeria Info
In 2011, she announced her departure from
Wazobia FM
Wazobia 95.1 FM Lagos is a Nigerian Pidgin English radio station in Lagos state. It was founded in 2007 and belongs to Globe Communications Limited.
Wazobia Fm Lagos is known for its humorous approach to broadcasting. The radio station airs a ...
through social media. In an interview with ''Encomium Magazine'', she explained that the reason she left Wazobia FM for
Nigeria Info was because she wanted to challenge herself with something "tougher, that would broaden her horizon". She described her transition in broadcasting from
Pidgin English
Pidgin English is a non-specific name used to refer to any of the many pidgin languages derived from English. Pidgins that are spoken as first languages become creoles.
English-based pidgins that became stable contact languages, and which have ...
to formal English as her biggest challenge during her time in Nigeria Info F.M. In September 2013, Matse was sacked by Nigeria Info, a decision she deemed as insensitive and ungrateful on the path of her former employers.
2013 to present: Transition to blogging
In 2014, Sola Filani of
YNaija
''YNaija'' is a Nigerian online content publishing platform, founded by Chude Jideonwo and Adebola Williams of RED Africa media group. ''YNaija'' launched in May 2010 with columnists and various news sources. It offers news, original content an ...
described her impact of Nigerian radio as one that continues to "linger on" years after she quit being an on air personality. She described her decision to leave radio as a way of reevaluating her life and being closer to her new family. She now runs a food blog www.matsecooks.com . In March 2014, she explained that "Matse Cooks" will provide insightful information on foods and drinks that are culturally significant to Africans. Media personality,
Linda Ikeji
Linda Ifeoma Ikeji (born 19 September 1980) is a Nigerian blogger, writer, entrepreneur and former model. She is known for her blog and controversial publications online.
Early life and education
Ikeji was born and raised in a Catholic family fr ...
reported that Matse also makes food spice and seasoning in commercial quantities. In 2016, she was listed as one of 100 most inspiring women in Nigeria by
YNaija
''YNaija'' is a Nigerian online content publishing platform, founded by Chude Jideonwo and Adebola Williams of RED Africa media group. ''YNaija'' launched in May 2010 with columnists and various news sources. It offers news, original content an ...
. In 2020, she was listed as one of the top 121 food bloggers in the world b
Social Animal
Awards and recognition
Personal life
In July 2013, she married Ekemelu Bertran Nnoli. In 2014, she gave birth to her first child. Matse is fluent in English, French and
pidgin
A pidgin , or pidgin language, is a grammatically simplified means of communication that develops between two or more groups of people that do not have a language in common: typically, its vocabulary and grammar are limited and often drawn from s ...
languages.
She also speaks a bit of German.
In 2015, she announced on
Instagram
Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
, that
Abuja
Abuja () is the capital and eighth most populous city of Nigeria. Situated at the centre of the country within the Federal Capital Territory (FCT), it is a planned city built mainly in the 1980s based on a master plan by International Plann ...
is now her place of residence.
References
121 Best Food Bloggers To Follow In 2020
{{DEFAULTSORT:Uwatse, Matse
Living people
People from Warri
Nigerian radio presenters
Nigerian women radio presenters
Nigerian bloggers
Nigerian women bloggers
1981 births
Delta State University, Abraka alumni