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Mate Rimac (; born 12 February 1988) is a
Croatia , image_flag = Flag of Croatia.svg , image_coat = Coat of arms of Croatia.svg , anthem = "Lijepa naša domovino"("Our Beautiful Homeland") , image_map = , map_caption = , capit ...
n
innovator Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity ...
,
entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
, and founder of the Croatian electric sports car company Rimac Automobili and Greyp Bikes, a high-tech
eBike An electric bicycle (e-bike, eBike, etc.) is a motorized bicycle with an integrated electric motor used to assist propulsion. Many kinds of e-bikes are available worldwide, but they generally fall into two broad categories: bikes that assis ...
and eBike technology company. During his high-school years, Rimac won local, national and international competitions for electronics and innovation. At 19 years old, Rimac started to convert an old 1984
BMW 3 Series The BMW 3 Series is a line of compact executive cars manufactured by the German automaker BMW since May 1975. It is the successor to the 02 Series and has been produced in seven generations. The first generation of the 3 Series was only avail ...
into an electric car in his garage. The vehicle broke several world records for electric cars. He then went on to create his first all-electric supercar from the ground up, the Concept One, in 2011 at the age of 23. His company, Rimac Automobili, went from its first employees in 2011 to more than 900 employees in 2020, attracting major investment from
Porsche AG Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche (; see below), is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany. The company is ...
, Hyundai-Kia and Camel Group, one of Asia's largest battery manufacturers. In addition to developing and manufacturing their own electric sports cars, Rimac provides electric vehicle technologies and systems for many big names of the auto industry. It is currently publicly known to be working with, or producing components for, Porsche, Hyundai,
Kia Kia Corporation, commonly known as Kia (, ; formerly known as Kyungsung Precision Industry and Kia Motors Corporation), is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It is South Korea's second lar ...
,
Renault Groupe Renault ( , , , also known as the Renault Group in English; legally Renault S.A.) is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufacture ...
, Jaguar, Aston Martin, SEAT,
Koenigsegg Koenigsegg Automotive AB () is a Swedish manufacturer of high-performance sports cars based in Ängelholm, Skåne County, Sweden. Company The company was founded in 1994 in Sweden by Christian von Koenigsegg, with the intention of producin ...
and
Automobili Pininfarina Automobili Pininfarina GmbH is a luxury electric vehicle (EV) manufacturer headquartered in Munich, Germany, with roots in the Italian car design firm and coachbuilder Pininfarina SpA. The company also has a design facility and office location ...
. Rimac's second car, designed, engineered, and built in-house, is the Nevera, with first customer deliveries expected in 2021. Rimac has previously turned down offers to move his business out of the country, stating that his goal is to bring automotive manufacturers to Croatia. ''
Motor Trend ''MotorTrend'' is an American automobile magazine. It first appeared in September 1949, and designated the first Car of the Year, also in 1949. Petersen Publishing Company in Los Angeles published ''MotorTrend'' until 1998, when it was sold to ...
'' has ranked Rimac ninth on their list of the biggest players in the auto industry, ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'' named Rimac one of the Top 30 Under 30, the 30 best entrepreneurs under the age of 30 of the world, in 2017. Rimac was named the Croatian Entrepreneur of the Year in 2017 by EY Hrvatska (Ernst&Young Croatia).


Early life

He was born in
Livno Livno ( sr-cyrl, Ливно, ) is a city and the administrative center of Canton 10 of the Federation of Bosnia and Herzegovina, an entity of Bosnia and Herzegovina. It is situated on the river Bistrica in the southeastern edge of the Livno Fiel ...
,
SR Bosnia and Herzegovina The Socialist Republic of Bosnia and Herzegovina ( sh-Latn-Cyrl, separator=" / ", Socijalistička Republika Bosna i Hercegovina, Социјалистичка Pепублика Босна и Херцеговина), commonly referred to as Socia ...
, SFR Yugoslavia (present day
Bosnia and Herzegovina Bosnia and Herzegovina ( sh, / , ), abbreviated BiH () or B&H, sometimes called Bosnia–Herzegovina and often known informally as Bosnia, is a country at the crossroads of south and southeast Europe, located in the Balkans. Bosnia and H ...
) in 1988 to Zdenka and Ivan Rimac. The family temporarily moved to
Frankfurt Frankfurt, officially Frankfurt am Main (; Hessian: , " Frank ford on the Main"), is the most populous city in the German state of Hesse. Its 791,000 inhabitants as of 2022 make it the fifth-most populous city in Germany. Located on it ...
,
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
in 1991, when Rimac was three years old, to escape the nascent
Yugoslav Wars The Yugoslav Wars were a series of separate but related Naimark (2003), p. xvii. ethnic conflicts, wars of independence, and insurgencies that took place in the SFR Yugoslavia from 1991 to 2001. The conflicts both led up to and resulted from ...
which had rendered the family's home region uninhabitable. The family lived in Germany until 2000, after which they moved to Croatia, settling in
Samobor Samobor () is a city in Zagreb County, Croatia. It is part of the Zagreb metropolitan area. Administratively it is a part of Zagreb County. Geography Samobor is located west of Zagreb, between the eastern slopes of the Samobor hills ( hr, Samo ...
, where Rimac's father founded a
real estate Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more general ...
company. Moving from Germany to Croatia, Rimac has admitted that it was hard for him to adapt and keep up in school. He was bullied for having a Bosnian accent. However, Rimac was fascinated by cars and technology and was working in his parents' garage on his own projects. During high school, Rimac's professor and later mentor, Ivan Vlainić, convinced him to participate at a local competition for electronics. Mate did not have high hopes as he was not great at school but nevertheless, he won the first prize. After that, Mate competed on a national level, where he also achieved top spot, which led him to represent Croatia in global competitions for electronics and innovation. In 2005, Rimac built a device that replaced the computer keyboard and mouse with a glove, which he called the iGlove. Shortly after, Rimac invented a
rear-view mirror A rear-view mirror (or rearview mirror) is a flat mirror in automobiles and other vehicles, designed to allow the driver to see rearward through the vehicle's rear window (rear windshield). In cars, the rear-view mirror is usually affixed to ...
system for avoiding a vehicle's blind spot, called Active Mirror System, which won an award at the IENA international trade fair 2006 in Nuremberg, Germany. At age 17, Rimac applied for two international patents for his inventions. Rimac won numerous awards in international competitions for electronics and innovation before turning 18 – in
South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korean Peninsula and sharing a land border with North Korea. Its western border is formed by the Yellow Sea, while its eas ...
, Germany,
Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
, Switzerland,
Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...
and Croatia. Rimac attended the VERN University of Applied Science from 2007. He obtained a bachelor's degree in Entrepreneurial Management in 2010. Rimac later admitted that if it wasn't for his high-school professor Ivan Vlainić, who pushed him to compete at electronics and innovation competitions, he might have never built a company as those early successes taught him how to build something and have self-confidence. Being fascinated by cars all his life and wanting to enter into the world of racing, Rimac bought a 1984
BMW E30 The BMW E30 is the second generation of BMW 3 Series, which was produced from 1982 to 1994 and replaced the E21 3 Series. The model range included 2-door coupe and convertible body styles, as well as being the first 3 Series to be produced in 4-d ...
323i at the age of 18 in 2006 as that seemed to be the cheapest way to get into racing. After the
gasoline engine A petrol engine (gasoline engine in American English) is an internal combustion engine designed to run on petrol (gasoline). Petrol engines can often be adapted to also run on fuels such as liquefied petroleum gas and ethanol blends (such as ''E ...
exploded during one race, he decided to turn the car into an electric one, inspired by the innovations of his idol
Nikola Tesla Nikola Tesla ( ; ,"Tesla"
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After many upgrades, and a total of seven different iterations where all of the key components of the car were replaced with Rimac's new developments, the car became faster, winning races and gaining attention. It soon drew attention to the benefits of electric power and Rimac's talents as an engineer, in addition to setting a number of world
FIA FIA is the Fédération Internationale de l'Automobile (English: International Automobile Federation), the world's governing body for all forms of motor sport where four or more wheels are used. Fia or FIA may also refer to: People * Fia Backs ...
and Guinness records. Seeing the potential in electric performance, Mate decided to found a company to build electric cars. Initially called VST Conversions (v=s/t being the formula for speed), Rimac offered conversions of traditional vehicles to EVs. The company that would eventually turn out to be Rimac Automobili was founded in September 2009, when Rimac was 21.


Career


Rimac Automobili

While the company was founded in 2009, Rimac had no employees until 2011. In 2010, Rimac met Adriano Mudri, who was a designer at General Motors at that time. Rimac proposed to Mudri to develop an electric supercar together. They agreed and started working on a concept as a paper exercise. Rimac was a university student while Mudri was working for GM so both of them worked on the project during nights and weekends: Rimac on the technology and Mudri on the design. By late 2010, they had the first renderings, technical concepts and target specifications. At that time, Rimac was receiving media attention for his BMW conversion that was winning various races. That brought the attention of a fellow Croatian working for a middle-eastern royal family, who asked Rimac to provide materials about the project that he was working on as the royal family might be interested in such projects. Rimac and Mudri prepared a brochure with renderings and technical specifications of the car that they were working on and soon got a call that the royal family was interested in buying two cars. As Rimac, at the time, had no real company, employees or other resources, he told the potential customers that he could not build the car. The customers then offered to invest in Rimac's efforts to enable him to build the car. Rimac started to work on a business plan and received a proposal from the investors shortly thereafter. After receiving the first installment of the investment, Rimac convinced a handful of people to join his company as the first employees. However, after some time, the investors did not respect the agreements and made an ultimatum: to move the company to the Middle-East or they would stop the funding. Rimac was already struggling to pay salaries, rent and suppliers while trying to build the first prototype of the Concept_One with an inexperienced team. With his back against the wall, desperately needing the investor's money, Rimac still decided to refuse to move the company to the Middle East and as a result, lost his only investors. "It was the best thing I've ever done," he said years later, as this move allowed him to keep the company in Croatia. Left with no other choice, Rimac decided to find engineering work for the struggling young company as a revenue stream, while trying to keep the development of the car going. Rimac started to work for other automotive companies to develop batteries, electric powertrain systems or full vehicles as a means of survival, while, at the same time, building their own supercars and trying to find investors to fund bringing their own cars to the market. Rimac always wanted to show that it was possible to build a car and a car company in Croatia. When he had started the company as a 21-year-old, he had no automotive experience and being from Croatia, a country with little automotive industry, he could not hire anybody with experience. Likewise, he did not have the financial means to attract foreign staff to bring in experience. He asked the University for Mechanical Engineering in Zagreb for help to develop the car, but was told by a professor that it was impossible to build a car in Croatia and that he should give up. Rimac presented their first model, the Rimac Concept_One, at the 2011 Frankfurt Motor Show. Adriano Mudri has worked with Rimac ever since and is Rimac's Director of Design today. During the initial years, Rimac was always on the edge of survival and having a hard time attracting investors to put money into a Croatian tech company. However, after years of proving themselves to the industry, Rimac grew and eventually attracted significant investment from companies such as Porsche, Hyundai and Kia. In 2018 Rimac introduced its next generation sports car, the Nevera (renamed from C_Two). After undergoing final development and testing in 2020, production and customer deliveries were planned for 2021. As of 2021, the company is headquartered in Croatia, employs over 900 people and has grown into a leader within a highly competitive industry with the ambition to become a Tier 1 supplier to many OEMs. The company is vertically integrated with many of the components produced in-house. The next challenge is to grow from a low volume manufacturer of complex high-end electrification components, to an established Tier 1 supplier for the industry. Rimac plans to open new high-volume production lines for battery packs, powertrain systems and the Nevera sportscar. On November 2, 2021, Rimac was announced CEO of Bugatti Rimac, a joint partnership between the Rimac Group, Bugatti, and Porsche AG.


Greyp Bikes

In 2013, Rimac founded Greyp Bikes, a sister company of Rimac Automobili with the purpose of manufacturing high-performance electric bicycles with which he "intends to change the world". Greyp currently sells a range of electric bicycles, and has won a Design Innovation Award for its technology. The bikes' Central Intelligence Module and eSim help to keep the bike online at all times, while a partner app allows for navigation, fitness tracking and data analysis. All e-bikes with Greyp technology can virtually communicate with each other, linking real-life cycling experiences with the virtual world. The Greyp range currently includes the G6 & G5 mountain bikes, but will grow to include a range of eTrekking (eSUV) bikes in 2021, as well as eCity bikes in 2022.


Honours

* 2014
Order of Danica Hrvatska The Order of Danica Hrvatska ( hr, Red Danice hrvatske; lit. "Order of the Croatian Morning Star") is the fourteenth most important medal given by the Republic of Croatia. The order was founded on 1 April 1995. The medal is awarded for different pu ...
with the face of Nikola Tesla * 2017 EY Entrepreneur of the Year in Croatia (March 2018) * 2017
Forbes Magazine ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also rep ...
''Top 30 Under 30''


References


External links

* Forbes Magazine
Mate Rimac
PROFILES * Bloomberg Magazine
Mate Rimac - Rimac Automobili d.o.o.
Executive Profile & Biography * * {{DEFAULTSORT:Rimac, Mate 1988 births Living people Chief executives in the automobile industry Croatian businesspeople Croatian expatriates in Germany Croatian inventors Croats of Bosnia and Herzegovina European founders of automobile manufacturers People from Livno Rimac, Mate