Matchmaking Systems And Services
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Matchmaking is the process of matching two or more people together, usually for the purpose of marriage, in which case the matchmaker is also known as a marriage broker. The word is also used in the context of sporting events such as boxing, in business, in online video games and in pairing organ donors.


Practice

These services often rely on personality tests (but genetics has even been proposedOk, We Have Our First DNA-Based Dating Service: GenePartner
by Michael Arrington, TechCrunh, on July 22, 2008 ), aiming to maximize the identification of the best match. The acceptance of dating systems, however, has created something of a resurgence in the role of the traditional professional matchmaker. Those who find dating systems or services useful but prefer human intelligence and personal touches can choose from a wide range of such services now available. According to Mark Brooks (an online personal and social networking expert), "you can actually find people who are compatible, and this is a major advance that is going to keep the industry alive for the upcoming 50 years". He also stated that matchmakers offer "a chance to connect" and "a chance to authenticate" prospects in ways the websites can’t. In some cultures, the role of the matchmaker was and is quite professionalised. The
Ashkenazi Ashkenazi Jews ( ; he, יְהוּדֵי אַשְׁכְּנַז, translit=Yehudei Ashkenaz, ; yi, אַשכּנזישע ייִדן, Ashkenazishe Yidn), also known as Ashkenazic Jews or ''Ashkenazim'',, Ashkenazi Hebrew pronunciation: , singu ...
Jewish
shadchan The ''Shidduch'' ( he, שִׁדּוּךְ, pl. ''shidduchim'' , Aramaic ) is a system of matchmaking in which Jewish singles are introduced to one another in Orthodox Jewish communities for the purpose of marriage. The practice In the past and ...
, or the
Hindu astrologer Jyotisha or Jyotishya (from Sanskrit ', from ' “light, heavenly body" and ''ish'' - from Isvara or God) is the traditional Hindu system of astrology, also known as Hindu astrology, Indian astrology and more recently Vedic astrology. It is one ...
, were often thought to be essential advisors and also helped in finding right spouses as they had links and a relation of good faith with the families. In cultures where
arranged marriage Arranged marriage is a type of marital union where the bride and groom are primarily selected by individuals other than the couple themselves, particularly by family members such as the parents. In some cultures a professional matchmaker may be us ...
s were the rule, the
astrologer Astrology is a range of divinatory practices, recognized as pseudoscientific since the 18th century, that claim to discern information about human affairs and terrestrial events by studying the apparent positions of celestial objects. Dif ...
often claimed that the stars sanctified matches that both parents approved of, making it quite difficult for the possibly-hesitant children to easily object – and also making it easy for the astrologer to collect his fee. Tarot divination has also been employed by some matchmakers. Social dance, especially in frontier North America, the contra dance and
square dance A square dance is a dance for four couples, or eight dancers in total, arranged in a square, with one couple on each side, facing the middle of the square. Square dances contain elements from numerous traditional dances and were first documente ...
, has also been employed in matchmaking, usually informally. However, when farming families were widely separated and kept all children on the farm working, marriage-age children could often only meet in church or in such mandated social events. Matchmakers, acting as formal chaperones or as self-employed 'busybodies' serving less clear social purposes, would attend such events and advise families of any burgeoning romances before they went too far. The influence of such people in a culture that did not arrange marriages, and in which economic relationships (e.g. "being able to support a family", "good prospects") played a larger role in determining if a (male) suitor was acceptable, is difficult to determine. It may be fair to say only that they were able to speed up, or slow down, relationships that were already forming. In this sense they were probably not distinguishable from relatives, rivals, or others with an interest. Clergy probably played a key role in most Western cultures, as they continue to do in modern ones, especially where they are the most trusted mediators in the society. Matchmaking was certainly one of the peripheral functions of the village priest in Medieval Catholic society, as well as a duty of
rabbi A rabbi () is a spiritual leader or religious teacher in Judaism. One becomes a rabbi by being ordained by another rabbi – known as '' semikha'' – following a course of study of Jewish history and texts such as the Talmud. The basic form o ...
s in traditional Jewish communities. Today, the shidduch is a system of matchmaking in which Jewish singles are introduced to one another in Orthodox Jewish communities.


In Asia

In Singapore, the Social Development Unit (SDU), run by the city-state's government, offers a combination of professional counsel and dating system technology, like many commercial dating services. Thus the role of the matchmaker has become institutionalized, as a bureaucrat, and every citizen in Singapore has access to some subset of the matchmaking services that were once reserved for
royalty Royalty may refer to: * Any individual monarch, such as a king, queen, emperor, empress, etc. * Royal family, the immediate family of a king or queen regnant, and sometimes his or her extended family * Royalty payment for use of such things as int ...
or upper classes.


Other uses

The concept of matchmaking is also used in the business world and is known as B2B Matchmaking, Investor Matchmaking, Business Speed Dating, or Brokerage Events. In contradiction to social networking solutions, real meetings between business people are in focus. Trade fair organisations e.g. find this concept an added value for their exhibitors because it gives them the opportunity of advanced planned meetings. Following the inspiration of dating sites, some online B2B networking platforms developed advanced business matching solutions enabling relevant business partners' identification.


See also

* Anonymous matching *
Dating agency A dating agency, also known as a marriage bureau, marriage agency, matrimonial bureau or matrimonial agency, is a business which provides matchmaking services to potential couples, with a view toward romance and/or marriage between them. Variat ...
* Genetic matchmaking * Collaborative filtering *
Mail-order bride A mail-order bride is a woman who lists herself in catalogs and is selected by a man for marriage. In the twentieth century, the trend was primarily towards women living in developing countries seeking men in more developed nations. The majority ...
*
Marriage market A marriage market is a public place where parents list advertisements for their children with the aim of finding a marital spouse for them. People then congregate there and read the listings, often in the hope of finding a marital match. Several m ...
* Matrimonial website *
The old man under the moon Yue Lao () is a god of marriage and love in Chinese mythology. He appears as an old man under the moon. Yue Lao appears at night and "unites with a silken cord all predestined couples, after which nothing can prevent their union."Pattern matching *
Novertur Novertur is an online business matchmaking and b2b social networking service dedicated to small and mid-sized enterprises (SMEs) and their international business development. Created in 2012 and launched in 2013, the Novertur network has thousands ...
: Business matchmaking platform *
Khatba In Egyptian culture, a ''khatba'' ( ar, خاطب) is a (traditionally female) professional mediator or broker of relationships, who is hired to help in finding a suitable marriage partner. Traditionally, a young person would make use of the services ...
s: Traditional Egyptian matchmakers ;People *
Robert Stewart Sparks Robert Stewart Sparks (1871–1932) was a Los Angeles City Council member in the 1920s. He was the first person to represent the 5th District under a new city charter effective in 1925. Earlier, he was given the nickname "Cupid" while he managed ...
, Los Angeles City Hall matchmaker, 20th century *
Nelle Brooke Stull Nelle Brooke Stull of Elyria, Ohio Elyria ( ) is a city in the Greater Cleveland metropolitan statistical area and the county seat of Lorain County, Ohio, Lorain County, Ohio, United States, located at the forks of the Black River (Ohio), Black ...
, founder and president of the Widows' & Widowers' Club, 20th century


References


External links

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