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Massimo Renon (born 1970) is an Italian businessman and CEO of the Benetton Group since March 2020.


Biography

Renon studied at the Bologna University where he graduated in political science and business management. Renon started his career at
Giacomelli Sport Giacomelli may refer to: * 15567 Giacomelli (2000 GF53), main-belt asteroid People * Bruno Giacomelli (born 1952), Italian race car driver * Cesare de' Giacomelli (died 1577), Roman Catholic prelate * Geminiano Giacomelli (1692–1740), Italian ...
where he managed retail development. In 2000, he joined the luxury eyewear manufacturer Luxottica, where he served as regional manager, wholesale coordinator, and then Director of Eastern Europe. In 2010, he joined the
Ferrari Ferrari S.p.A. (; ) is an Italian luxury sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari (1898–1988) in 1939 from the Alfa Romeo racing division as ''Auto Avio Costruzioni'', the company built its first car in ...
group as commercial and customer service director, but shortly thereafter returned to the eyewear sector by working with the
Safilo Group Safilo Group S.p.A. (acronym of ''Società Azionaria Fabbrica Italiana Lavorazione Occhiali'') is an Italian company that designs, produces and distributes prescription frames, sunglasses, sports eyewear, ski goggles and helmets, and cycling helm ...
in 2012 as head of the EMEA region. In 2017, he became CEO of the eyewear manufacturer Marcolin as worldwide commercial general manager when the Marcolin created a joint-venture with
LVMH LVMH Moët Hennessy Louis Vuitton (), commonly known as LVMH, is a French holding multinational corporation and conglomerate specializing in luxury goods, headquartered in Paris. The company was formed in 1987 through the merger of fashion house ...
. In March 2020, he was named CEO of the Benetton Group.


Personal life

Massimo Renon is father of Jacopo.{{Cite web , last=IN , first=FashionNetwork com , title=Benetton CEO Massimo Renon on reopening in Paris; building worldwide; and future growth , url=https://in.fashionnetwork.com/news/Benetton-ceo-massimo-renon-on-reopening-in-paris-building-worldwide-and-future-growth,1407475.html , access-date=2022-08-30 , website=FashionNetwork.com , language=en-IN


References

Living people 1970 births Bocconi University alumni 21st-century Italian businesspeople Italian businesspeople in fashion Italian chief executives