Massimiliano Giornetti (born 29 October 1971 in

Carrara Carrara ( , ; , ) is a city and ''comune'' in Tuscany, in central Italy, of the province of Massa and Carrara, and notable for the white or blue-grey marble quarried there. It is on the Carrione River, some Boxing the compass, west-northwest o ...

) is an Italian

fashion designer Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

. He has been the

creative director A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions ar ...

of the

luxury goods In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a greater proportion of overall spending. Luxury goods are in contrast to n ...

company

Salvatore Ferragamo Salvatore Ferragamo (5 June 1898 – 7 August 1960) was an Italian shoe designer and the founder of luxury goods high-end retailer Salvatore Ferragamo S.p.A. An innovative shoe designer, Salvatore Ferragamo established a reputation in the 1930s. ...

from 2004 to 2016, and the creative director at the Hong Kong luxury fashion house

Shanghai Tang Shanghai Tang () is a Hong Kong luxury fashion house founded in 1994 by Hong Kong businessman David Tang. The brand is known for its luxury homeware collection and fine bone china. In 1998, Richemont acquired David Tang's controlling stake i ...

since 2018.

Education and career

A graduate in English language and literature, he attended the fashion design course at the

Polimoda Ente per le Arti applicate alla Moda e al Costume abbreviated as Polimoda is a private fashion school in Florence, capital of Tuscany, Italy. The school was originally founded by Shirley Goodman, the former Executive Vice President Emeritus at F ...

in Florence, and has worked with the

London College of Fashion The London College of Fashion is a constituent college of the University of the Arts London, in London, England. It offers undergraduate, postgraduate, short courses, study abroad courses and business-training in fashion, make-up, beauty-therap ...

and the

Fashion Institute of Technology The Fashion Institute of Technology (FIT) is a public college in New York City. It is part of the State University of New York (SUNY) and focuses on art, business, design, mass communication, and technology connected to the fashion industry. It ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. Giornetti's career in the fashion industry began in

Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus (legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...

where he worked for a year with designer Anton Giulio Grande on the development of the

ready-to-wear Ready-to-wear (or ''prêt-à-porter''; abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for ready-made garments, sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing ...

and ''

haute couture ''Haute couture'' (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design that is constructed by hand from start-to-finish. Beginning in the mid-nineteenth century, Paris became th ...

'' collections; he later worked as a designer for a knitwear company specializing in cashmere.

Salvatore Ferragamo

Giornetti began working in the men's division at Salvatore Ferragamo in July 2000, becoming creative director in 2004. In January 2010, he began designing the women's ready-to-wear collection, and after a few months he was appointed creative director for the entire Ferragamo label, becoming the company's first creative director. In 2011, Giornetti presented the first Salvatore Ferragamo women's resort collection with an intimate show held in the former residence of heiress, philanthropist and art collector

Doris Duke Doris Duke (November 22, 1912 – October 28, 1993) was an American billionaire tobacco heiress, philanthropist, art collector, Horticulture, horticulturalist, and socialite. She was often called "the richest girl in the world". Her great wealt ...

(one of the last mansions on Millionaire's Row of

Fifth Avenue Fifth Avenue is a major and prominent thoroughfare in the borough of Manhattan in New York City. It stretches north from Washington Square Park in Greenwich Village to West 143rd Street in Harlem. It is one of the most expensive shopping stre ...

). He left the brand in March 2016. Writes ''The New York Times'', "When his collections were well received, Mr. Giornetti was often praised for polish and poise, but this could be a double-edged sword. Guy Trebay, the men’s wear fashion critic for ''The New York Times'', reviewing Mr. Giornetti’s most recent men’s wear collection in January 016 faulted it for 'an excess of correctness.'"

Collections

In 2012, Salvatore Ferragamo was involved in a project combining art and history. The company sponsored the ''

Saint Anne According to Christian apocryphal and Islamic tradition, Saint Anne was the mother of Mary and the maternal grandmother of Jesus. Mary's mother is not named in the canonical gospels. In writing, Anne's name and that of her husband Joachim come o ...

–

Leonardo da Vinci Leonardo di ser Piero da Vinci (15 April 14522 May 1519) was an Italian polymath of the High Renaissance who was active as a painter, Drawing, draughtsman, engineer, scientist, theorist, sculptor, and architect. While his fame initially res ...

's Ultimate Masterpiece'' exhibition at the

Louvre The Louvre ( ), or the Louvre Museum ( ), is the world's most-visited museum, and an historic landmark in Paris, France. It is the home of some of the best-known works of art, including the ''Mona Lisa'' and the ''Venus de Milo''. A central l ...

museum in

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

between 29 March and 25 June 2012. To mark the occasion, Giornetti presented the Salvatore Ferragamo women's resort 2013 collection in the Louvre's Denon Wing, marking the first time that the museum had opened its internal spaces for a fashion show. Supermodels, including

Bianca Balti Bianca Balti (; born 19 March 1984) is an Italian model. Career Balti was first booked for the cover of ''L'Officiel'', shot by Alexi Lubomirski. Her first notable advertisement campaign came for Dolce & Gabbana. She has appeared on the covers ...

Isabeli Fontana Isabeli Bergossi Fontana (born 4 July 1983) is a Brazilian model known for her work with brands like Victoria's Secret. Early life Fontana was born in Curitiba, Paraná, Brazil, to Maribel Bergossi and Antonio Carlos Fontana. She is of Italian ...

Karolína Kurková Karolína Kurková (; born 28 February 1984) is a Czech model and actress, known for her work as a former Victoria's Secret Angel and ''Vogue'' cover star. Mario Testino praised the "proportions of her body and her face, as well as her energy le ...

, and

Karmen Pedaru Karmen Pedaru (born 10 May 1990) is an Estonian model. She is best known for her long-time work with Michael Kors. Personal life Pedaru was born in Kehra, Estonia. She was raised by her grandmother after her mother died when Pedaru was five ye ...

, paraded on a catwalk in front of over 500 VIP guests. In 2013, Salvatore Ferragamo was the title sponsor of the inaugural evening of the

Wallis Annenberg Center for the Performing Arts The Wallis Annenberg Center for the Performing Arts is a community arts center in Beverly Hills, California, named for philanthropist Wallis Annenberg in recognition for The Annenberg Foundation's major gift to fund the campus. It is colloquially k ...

Beverly Hills, California Beverly Hills is a city located in Los Angeles County, California. A notable and historic suburb of Greater Los Angeles, it is in a wealthy area immediately southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. B ...

, where Giornetti presented the Salvatore Ferragamo spring/summer 2014 collection, highlighted by

evening gown An evening gown, evening dress or gown is a long dress usually worn at formal occasions. The drop ranges from ballerina (mid-calf to just above the ankles), tea (above the ankles), to full-length. Such gowns are typically worn with evening ...

s designed especially for the occasion and inspired by the brand's founding in

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...

almost 100 years ago.

Awards

*November 2011: '' GQ Spain'' – "Man of the Year" award for best designer *November 2012: '' Marie Claire Spain'' – "Best accessory collection" of the year award *August 2013: "City of Carrara award for excellence – category Made in Italy" *November 2013: '' GQ Mexico'' – International Designer of the year

References

* {{DEFAULTSORT:Giornetti, Massimiliano 1971 births 20th-century Italian male artists 20th-century Italian businesspeople 21st-century Italian businesspeople Corporate executives Italian business executives Fashion designers from Florence Living people 21st-century Italian male artists Menswear designers People from Carrara

Education and career

Salvatore Ferragamo

Collections

Awards

See also

References