book
A book is a medium for recording information in the form of writing or images, typically composed of many pages (made of papyrus, parchment, vellum, or paper) bound together and protected by a cover. The technical term for this phys ...
is one with a thick paper or
paperboard
Paperboard is a thick paper-based material. While there is no rigid differentiation between paper and paperboard, paperboard is generally thicker (usually over 0.30 mm, 0.012 in, or 12 points) than paper and has certain superior attribute ...
cover, and often held together with
glue
Adhesive, also known as glue, cement, mucilage, or paste, is any non-metallic substance applied to one or both surfaces of two separate items that binds them together and resists their separation.
The use of adhesives offers certain advant ...
staple
Staple may refer to:
*Staple food, a foodstuff that forms the basic constituent of a diet
*Staple (fastener), a small formed metal fastener
**Surgical staple
Arts, entertainment, and media
* Staple (band), a Christian post-hardcore band
** ''Stap ...
s. In contrast, hardcover (hardback) books are bound with cardboard covered with cloth, leather, paper, or plastic.
Inexpensive books bound in paper have existed since at least the 19th century in such forms as
pamphlet
A pamphlet is an unbound book (that is, without a hard cover or binding). Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a ''leaflet'' or it may consist of a f ...
s,
yellowback
A yellow-back or yellowback is a cheap novel which was published in Britain in the second half of the 19th century. They were occasionally called "mustard-plaster" novels.
Developed in the 1840s to compete with the " penny dreadful", yellow-bac ...
s,
dime novel
The dime novel is a form of late 19th-century and early 20th-century U.S. popular fiction issued in series of inexpensive paperbound editions. The term ''dime novel'' has been used as a catchall term for several different but related forms, r ...
s, and airport novels. Modern paperbacks can be differentiated from one another by size. In the United States, there are "mass-market paperbacks" and larger, more durable "trade paperbacks". In the United Kingdom, there are A-format, B-format, and the largest C-format sizes.
Paperback editions of books are issued when a publisher decides to release a book in a low-cost format. Lower-quality paper, glued (rather than stapled or sewn) bindings, and the lack of a hard cover may contribute to the lower cost of paperbacks. Paperback can be the preferred medium when a book is not expected to be a major seller and where the publisher wishes to release a book without a large investment. Examples include many novels and newer editions or reprintings of older books.
Because paperbacks tend to have smaller profit margins, many publishers try to balance the profit to be made by selling fewer hardcovers against the potential profit to be made by selling more paperbacks with a smaller profit per unit. First editions of many modern books, especially
genre fiction
Genre fiction, also known as popular fiction, is a term used in the book-trade for fictional works written with the intent of fitting into a specific literary genre, in order to appeal to readers and fans already familiar with that genre.
A num ...
, are issued in paperback. Best-selling books, on the other hand, may maintain sales in hardcover for an extended period to reap the greater profits that the hardcovers provide.
History
The early 19th century saw numerous improvements in the printing, publishing and book-distribution processes, with the introduction of steam-powered printing presses, pulp mills, automatic type setting, and a network of railways. These innovations enabled the likes of Simms and McIntyre of Belfast, Routledge & Sons (founded in 1836) and Ward & Lock (founded in 1854) to mass-produce cheap uniform
yellowback
A yellow-back or yellowback is a cheap novel which was published in Britain in the second half of the 19th century. They were occasionally called "mustard-plaster" novels.
Developed in the 1840s to compete with the " penny dreadful", yellow-bac ...
or paperback editions of existing works, and distribute and sell them across the
British Isles
The British Isles are a group of islands in the North Atlantic Ocean off the north-western coast of continental Europe, consisting of the islands of Great Britain, Ireland, the Isle of Man, the Inner and Outer Hebrides, the Northern Isles (O ...
, principally via the ubiquitous W. H. Smith & Sons newsagent found at most urban British railway stations. These paper bound volumes were offered for sale at a fraction of the historical cost of a book, and were of a smaller format, , aimed at the railway traveller. The Routledge's Railway Library series of paperbacks remained in print until 1898, and offered the traveling public 1,277 unique titles.
The German-language market also supported examples of cheap paper-bound books:
Bernhard
Tauchnitz
Tauchnitz was the name of a family of German printers and publishers. They published English language literature for distribution on the European continent outside Great Britain, including initial serial publications of novels by Charles Dickens. ...
started the Collection of British and American Authors in 1841. These inexpensive, paperbound editions, a direct precursor to mass-market paperbacks, eventually ran to over 5,000 volumes. Reclam published Shakespeare in this format from October 1857 and went on to pioneer the mass-market paper-bound ''Universal-Bibliothek'' series from 10 November 1867.
20th century
The German publisher Albatross Books revised the 20th-century mass-market paperback format in 1931, but the approach of
World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
cut the experiment short. It proved an immediate financial success in the United Kingdom in 1935 when
Penguin Books
Penguin Books is a British publishing house. It was co-founded in 1935 by Allen Lane with his brothers Richard and John, as a line of the publishers The Bodley Head, only becoming a separate company the following year.Allen Lane invested his own financial capital to launch the Penguin Books imprint in 1935, initiating the paperback revolution in the English-language book market by releasing ten reprint titles. The first released book on Penguin's 1935 list was André Maurois' ''Ariel''.
Lane intended to produce inexpensive books. He purchased paperback rights from publishers, ordered large print runs (such as 20,000 copies—large for the time) to keep
unit price
A product's average price is the result of dividing the product's total sales revenue by the total units sold. When one product is sold in variants, such as bottle sizes, managers must define "comparable" units. Average prices can be calculated b ...
s low, and looked to non-traditional book-selling retail locations. Booksellers were initially reluctant to buy his books, but when
Woolworths
Woolworth, Woolworth's, or Woolworths may refer to:
Businesses
* F. W. Woolworth Company, the original US-based chain of "five and dime" (5¢ and 10¢) stores
* Woolworths Group (United Kingdom), former operator of the Woolworths chain of shops ...
placed a large order, the books sold extremely well. After that initial success, booksellers showed more willingness to stock paperbacks, and the name "Penguin" became closely associated with the word "paperback".
In 1939, Robert de Graaf issued a similar line in the United States, partnering with
Simon & Schuster
Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest pub ...
to create the
Pocket Books
Pocket Books is a division of Simon & Schuster that primarily publishes paperback books.
History
Pocket Books produced the first mass-market, pocket-sized paperback books in the United States in early 1939 and revolutionized the publishin ...
label. The term "pocket book" became synonymous with paperback in English-speaking North America. In French, the term ''livre de poche'' was used and is still in use today. De Graaf, like Lane, negotiated paperback rights from other publishers, and produced many runs. His practices contrasted with those of Lane by his adoption of illustrated covers aimed at the North American market. To reach an even broader market than Lane, he used distribution networks of newspapers and magazines, which had a lengthy history of being aimed (in format and distribution) at mass audiences.
Because of its number-one position in what became a very long list of pocket editions, James Hilton's ''
Lost Horizon
''Lost Horizon'' is a 1933 novel by English writer James Hilton. The book was turned into a film, also called '' Lost Horizon'', in 1937 by director Frank Capra. It is best remembered as the origin of Shangri-La, a fictional utopian lama ...
'' is often cited as the first American paperback book. However, the first mass-market, pocket-sized, paperback book printed in the U.S. was an edition of Pearl Buck's '' The Good Earth'', produced by Pocket Books as a proof-of-concept in late 1938, and sold in New York City. In World War II, the U.S. military distributed some 122 million " Armed Services Editions" paperback novels to the troops, which helped popularize the format after the war.
Through the circulation of the paperback in kiosks and bookstores, scientific and intellectual knowledge was able to reach the masses. This occurred at the same time that the masses were starting to attend university, leading to the student revolts of 1968 prompting open access to knowledge. The paperback book meant that more people were able to openly and easily access knowledge and this led to people wanting more and more of it. This accessibility posed a threat to the wealthy by imposing that it would be turned upside down, as the masses were now able to access almost all of the knowledge the wealthy previously had access to. Treating the paperback as any other book drastically weakened the distinction between high and low culture. The paperback revolution essentially broke this relationship by redefining it through access to knowledge.
Paperback originals
In the United States, many companies entered the paperback publishing field in the years after Pocket Books' inception, including Ace,
Dell
Dell is an American based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies.
Dell sells personal computers (PCs), servers, data ...
Avon
Avon may refer to:
* River Avon (disambiguation), several rivers
Organisations
*Avon Buses, a bus operating company in Wirral, England
*Avon Coachworks, a car body builder established in 1919 at Warwick, England, relaunched in 1922, following ...
and dozens of other smaller publishers. At first, paperbacks consisted entirely of reprints, but in 1950,
Fawcett Publications
Fawcett Publications was an American publishing company founded in 1919 in Robbinsdale, Minnesota by Wilford Hamilton "Captain Billy" Fawcett (1885–1940).
It kicked off with the publication of the bawdy humor magazine ''Captain Billy's Whiz B ...
'
Gold Medal Books
Gold Medal Books, launched by Fawcett Publications in 1950, was an American book publisher known for introducing paperback originals, a publishing innovation at the time. Fawcett was also an independent newsstand distributor, and in 1949 the ...
began publishing original works in paperback.
Fawcett was also an independent newsstand distributor, and in 1945, the company negotiated a contract with
New American Library
The New American Library (also known as NAL) is an American publisher based in New York, founded in 1948. Its initial focus was affordable paperback reprints of classics and scholarly works as well as popular and pulp fiction, but it now publish ...
to distribute their Mentor and Signet titles. That contract prohibited Fawcett from becoming a competitor by publishing their own paperback reprints. Roscoe Kent Fawcett wanted to establish a line of Fawcett paperbacks, and he felt original works would not be a violation of the contract. To challenge the contract, Fawcett published two anthologies—''The Best of
True
True most commonly refers to truth, the state of being in congruence with fact or reality.
True may also refer to:
Places
* True, West Virginia, an unincorporated community in the United States
* True, Wisconsin, a town in the United States
* ...
Magazine'' and ''What Today's Woman Should Know About Marriage and Sex''—reprinting material from Fawcett magazines not previously published in books. When these books were successfully published, he announced Gold Medal Books, a line of paperback originals. Sales soared, prompting Gold Medal editorial director Ralph Daigh to comment, "In the past six months we have produced 9,020,645 books, and people seem to like them very well." However, hardcover publishers resented Roscoe Fawcett's innovation, as evidenced by Doubleday's LeBaron R. Barker, who claimed that paperback originals could "undermine the whole structure of publishing."
Genre categories began to emerge, and mass-market book covers reflected those categories. Mass-market paperbacks influenced slick and pulp magazines. The market for cheap magazines diminished when buyers began to buy cheap books instead. Authors also found themselves abandoning magazines and writing for the paperback market. The leading paperback publishers often hired experienced pulp magazine cover artists, including Rudolph Belarski and Earle K. Bergey, who helped create the look and feel of paperbacks and set an appealing visual standard that continues to this day. Scores of well-known authors were published in paperback, including
Arthur Miller
Arthur Asher Miller (October 17, 1915 – February 10, 2005) was an American playwright, essayist and screenwriter in the 20th-century American theater. Among his most popular plays are ''All My Sons'' (1947), ''Death of a Salesman'' (19 ...
World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
brought both new technology and a wide readership of men and women now in the military or employed as shift workers; paperbacks were cheap, readily available, and easily carried. Furthermore, people found that restrictions on travel gave them time to read more paperbacks.
Four-color printing
The CMYK color model (also known as process color, or four color) is a subtractive color model, based on the CMY color model, used in color printing, and is also used to describe the printing process itself. The abbreviation ''CMYK'' refers ...
and
lamination
Lamination is the technique/process of manufacturing a material in multiple layers, so that the composite material achieves improved strength, stability, sound insulation, appearance, or other properties from the use of the differing materials ...
developed for military maps made the paperback cover eye catching and kept ink from running as people handled the book. A revolving metal rack, designed to display a wide variety of paperbacks in a small space, found its way into
drugstore
A pharmacy (also called "drugstore" in American English or "community pharmacy" or "chemist" in Commonwealth English, or rarely, apothecary) is a retail shop which provides pharmaceutical drugs, among other products. At the pharmacy, a pharmac ...
s, dimestores, and markets. Soldiers received millions of paperback books in Armed Services Editions.
U.S. paperbacks quickly entered the Canadian market. Canadian mass-market paperback initiatives in the 1940s included White Circle Books, a subsidiary of Collins (UK.); it was fairly successful but was soon outstripped by the success of
Harlequin
Harlequin (; it, Arlecchino ; lmo, Arlechin, Bergamasque pronunciation ) is the best-known of the '' zanni'' or comic servant characters from the Italian ''commedia dell'arte'', associated with the city of Bergamo. The role is traditionall ...
which began in 1949 and, after a few years of publishing undistinguished novels, focused on the romance genre and became one of the world's largest publishers.
McClelland and Stewart
McClelland & Stewart Limited is a Canadian publishing company. It is owned by Penguin Random House of Canada, a branch of Penguin Random House, the international book publishing division of German media giant Bertelsmann.
History
It was found ...
entered the Canadian mass-market book trade in the early 1960s, with its "Canadian best seller library" series, at a time when Canadian literary culture was beginning to be popularized, and a call for a Canadian author identity was discussed by the Canadian people.
Types
Mass-market
The mass-market paperback is a small, usually non-illustrated, inexpensive bookbinding format. This includes the A-format books of , in the United Kingdom, and the "pocketbook" format books of a similar size, in the United States. Mass-Market paperbacks usually are printed on relatively low-quality paper, often acidic. They are commonly released after the
hardback
A hardcover, hard cover, or hardback (also known as hardbound, and sometimes as case-bound) book is one bound with rigid protective covers (typically of binder's board or heavy paperboard covered with buckram or other cloth, heavy paper, or ...
edition and often sold not only at bookstores, but also where books are not the main business, such as at
airport
An airport is an aerodrome with extended facilities, mostly for commercial air transport. Airports usually consists of a landing area, which comprises an aerially accessible open space including at least one operationally active surfa ...
s,
drugstore
A pharmacy (also called "drugstore" in American English or "community pharmacy" or "chemist" in Commonwealth English, or rarely, apothecary) is a retail shop which provides pharmaceutical drugs, among other products. At the pharmacy, a pharmac ...
s, and supermarkets.
In 1982,
romance novel
A romance novel or romantic novel generally refers to a type of genre fiction novel which places its primary focus on the relationship and Romance (love), romantic love between two people, and usually has an "emotionally satisfying and optimis ...
s accounted for at least 25% of all paperback sales. In 2013, 51% of paperback sales were romance. Many titles, especially in genre fiction, have their first editions in paperback and are never published in hardcover; this is particularly true of first novels by new authors.
The mass-market paperbacks sold in airport newsstands have given rise to the vaguely defined literary genre of the " airport novel", bought by travelers to read while they sit and wait. Mass-market paperbacks also have offered collections of comic strips and magazine cartoon series, such as
Ernie Bushmiller
Ernest Paul Bushmiller Jr. (August 23, 1905 – August 15, 1982) was an American cartoonist, best known for creating the daily comic strip '' Nancy'', which premiered in 1938 and features the title character who has remained in print for over 8 ...
The term B-format indicates a medium-sized paperback of . This size has been used to distinguish literary novels from
genre fiction
Genre fiction, also known as popular fiction, is a term used in the book-trade for fictional works written with the intent of fitting into a specific literary genre, in order to appeal to readers and fans already familiar with that genre.
A num ...
. In the U.S., books of this size are thought of as smaller trade paperbacks (see below).
Trade
A trade paperback (also called ''trade paper edition'' and ''trade'') is a higher-quality paperback book. If it is a softcover edition of a previous hardcover edition and is published by the same house as the hardcover, the text pages are normally identical with those of the hardcover edition, and the book is almost the same size as the hardcover edition. The pagination is the same, so that references to the text will be unchanged: this is particularly important for reviewers and scholars. The only difference is the soft binding; the paper is usually of higher quality than that of a mass-market paperback, often being acid-free paper.
In the United States, the term ''trade paperback'' also encompasses the medium-sized paperbacks described as B-format, above. British trade paperbacks are .
Trade comics
Trade paperbacks are often used to reprint several issues of a
comic
a medium used to express ideas with images, often combined with text or other visual information. It typically the form of a sequence of panels of images. Textual devices such as speech balloons, captions, and onomatopoeia can indicate ...
series in one volume, usually an important storyline or the entire series, and the name ''trade paperback'' has become synonymous with a collection of reprinted material.
Graphic novel
A graphic novel is a long-form, fictional work of sequential art. The term ''graphic novel'' is often applied broadly, including fiction, non-fiction, and anthologized work, though this practice is highly contested by comic scholars and industry ...
s may also be printed in trade paperback form. Publishers sometimes release popular collections first in a hardback form, followed by a trade paperback months later. Examples include
Marvel Comics
Marvel Comics is an American comic book publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Comics'' in 19 ...
DC Comics
DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery.
DC Comics is one of the largest and oldest American comic book companies, with their f ...
' ''
Watchmen
''Watchmen'' is an American comic book maxiseries by the British creative team of writer Alan Moore, artist Dave Gibbons and colorist John Higgins. It was published monthly by DC Comics in 1986 and 1987 before being collected in a single-vo ...
''.
Japanese
manga
Manga ( Japanese: 漫画 ) are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long prehistory in earlier Japanese art. The term ''manga'' is use ...
, when they are collected into volumes, are published in the ''
tankōbon
is the Japanese term for a book that is not part of an anthology or corpus. In modern Japanese, the term is most often used in reference to individual volumes of a manga series: most series first appear as individual chapters in a weekly or m ...
'' format, approximately the size of a trade-sized book. The most common sizes are Japanese B6 (128 × 182 mm) and ISO A5 (148 × 210 mm).
Major publishers
See also
*
Book size
The size of a book is generally measured by the height against the width of a leaf, or sometimes the height and width of its cover. A series of terms is commonly used by libraries and publishers for the general sizes of modern books, ranging fr ...
* Canja, Jeff (2002). ''Collectible Paperback Books, Second Edition'', East Lansing, MI: Glenmoor Publishing. .
* Davis, Kenneth C. ''Two-Bit Culture: The Paperbacking of America'' (Macmillan, 1984).
* Hancer, Kevin (1990). ''Hancer's Price Guide to Paperback Books, Third Edition'', Radnor, Pennsylvania: Wallace-Homestead Book Company. .
New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...