Mass society is a concept that describes modern society as a monolithic force and yet a disaggregate collection of individuals. It is often used pejoratively to refer to a society in which bureaucracy and impersonal institutions have replaced some notion of traditional society, leading to social alienation. In a sense, all societies are mass societies, but the term typically refers to a

developed countries A developed country (or industrialized country, high-income country, more economically developed country (MEDC), advanced country) is a sovereign state that has a high quality of life, developed economy and advanced technological infrastruct ...

that possess a mass culture and large-scale social, political and economic institutions which structure daily life for the majority of people. In modern times the term has taken on more importance and broader scope with the advent of

mass media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit informati ...

and the

internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...

History

Descriptions of society as a "

mass Mass is an intrinsic property of a body. It was traditionally believed to be related to the quantity of matter in a physical body, until the discovery of the atom and particle physics. It was found that different atoms and different eleme ...

" took form in the 19th century, referring to the leveling tendencies in the period of the

Industrial Revolution The Industrial Revolution was the transition to new manufacturing processes in Great Britain, continental Europe, and the United States, that occurred during the period from around 1760 to about 1820–1840. This transition included going f ...

that undermined traditional and

aristocratic Aristocracy (, ) is a form of government that places strength in the hands of a small, privileged ruling class, the aristocrats. The term derives from the el, αριστοκρατία (), meaning 'rule of the best'. At the time of the word' ...

values, and replaced

monarchy A monarchy is a government#Forms, form of government in which a person, the monarch, is head of state for life or until abdication. The legitimacy (political)#monarchy, political legitimacy and authority of the monarch may vary from restric ...

with various forms of liberal

democracy Democracy (From grc, δημοκρατία, dēmokratía, ''dēmos'' 'people' and ''kratos'' 'rule') is a form of government in which people, the people have the authority to deliberate and decide legislation ("direct democracy"), or to choo ...

. Political theorists such as

Alexis de Tocqueville Alexis Charles Henri Clérel, comte de Tocqueville (; 29 July 180516 April 1859), colloquially known as Tocqueville (), was a French aristocrat, diplomat, political scientist, political philosopher and historian. He is best known for his wor ...

analyzed mass society and pinpointed its beginning in the

French Revolution The French Revolution ( ) was a period of radical political and societal change in France that began with the Estates General of 1789 and ended with the formation of the French Consulate in coup of 18 Brumaire, November 1799. Many of its ...

. Various

conservative Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization in ...

theorists developed concepts of mass society in which it replaces aristocracies with the "

tyranny of the majority The tyranny of the majority (or tyranny of the masses) is an inherent weakness to majority rule in which the majority of an electorate pursues exclusively its own objectives at the expense of those of the minority factions. This results in oppres ...

" or " mob rule" and

José Ortega y Gasset José Ortega y Gasset (; 9 May 1883 – 18 October 1955) was a Spanish philosopher and essayist. He worked during the first half of the 20th century, while Spain oscillated between monarchy, republicanism, and dictatorship. His philosoph ...

, for instance, lamented the decline of

high culture High culture is a subculture that emphasizes and encompasses the cultural objects of aesthetic value, which a society collectively esteem as exemplary art, and the intellectual works of philosophy, history, art, and literature that a society con ...

. Marxist accounts, such as those of the

Frankfurt School The Frankfurt School (german: Frankfurter Schule) is a school of social theory and critical philosophy associated with the Institute for Social Research, at Goethe University Frankfurt in 1929. Founded in the Weimar Republic (1918–1933), dur ...

, critiqued the prevailing forms of mass society as one dominated by a

culture industry The term culture industry (german: Kulturindustrie) was coined by the critical theorists Theodor Adorno (1903–1969) and Max Horkheimer (1895–1973), and was presented as critical vocabulary in the chapter "The Culture Industry: Enlightenment ...

that served the interests of

capitalism Capitalism is an economic system based on the private ownership of the means of production and their operation for profit. Central characteristics of capitalism include capital accumulation, competitive markets, price system, priva ...

. Mass society as an ideology can be seen as dominated by a small number of interconnected elites who control the conditions of life of the many, often by means of persuasion and manipulation. This indicates the politics of mass society theorists- they are advocates of various kinds of cultural elite who should be privileged and promoted over the masses, claiming for themselves both exemption from and leadership of the misguided masses. "As technological innovation allowed government to expand, the centralized state grew in size and importance." "Since then, government has assumed responsibility for more and more areas of social life: schooling, regulating wages and working conditions, establishing standards for products of all sorts, and providing financial assistance to the elderly, the ill, and the unemployed." "In a mass society, power resides in large bureaucracies, leaving people in local communities with little control over their lives. For example, state officials mandate that local schools must meet

educational standards Education reform in the United States since the 1980s has been largely driven by the setting of academic standards for what students should know and be able to do. These standards can then be used to guide all other system components. The SBE (stan ...

, local products must be government-certified, and every citizen must maintain extensive

tax A tax is a compulsory financial charge or some other type of levy imposed on a taxpayer (an individual or legal entity) by a governmental organization in order to fund government spending and various public expenditures (regional, local, or n ...

records. Although such regulations may protect and enhance social equality, they also force us to deal more and more with nameless officials in distant and often unresponsive bureaucracies, and they undermine the autonomy of families and local communities." Mass society theory has been active in a wide range of media studies, where it tends to produce ideal visions of what the mass media such as television and cinema are doing to the masses. Therefore, the mass media are necessary instruments for achieving and maintaining mass societies. "The

give rise to national culture that washes over the traditional differences that used to set off one region from another." "Mass-society theorists fear that the transformation of people of various backgrounds into a generic mass may end up dehumanizing everyone." Sociologist

C. Wright Mills Charles Wright Mills (August 28, 1916 – March 20, 1962) was an American Sociology, sociologist, and a professor of sociology at Columbia University from 1946 until his death in 1962. Mills published widely in both popular and intellectual journ ...

made a distinction between a society of "masses" and "public". As he tells: "In a public, as we may understand the term, # virtually as many people express opinions as receive them, # Public communications are so organized that there is a chance immediately and effectively to answer back any opinion expressed in public. # Opinion formed by such discussion readily finds an outlet in effective action, even against – if necessary – the prevailing system of authority. # And authoritative institutions do not penetrate the public, which is thus more or less autonomous in its operations. In a mass, # far fewer people express opinions than receive them; for the community of public becomes an abstract collection of individuals who receive impressions from the mass media. # The communications that prevail are so organized that it is difficult or impossible for the individual to answer back immediately or with any effect. # The realization of opinion in action is controlled by authorities who organize and control the channels of such action. # The mass has no autonomy from institutions; on the contrary, agents of authorized institutions penetrate this mass, reducing any autonomy it may have in the formation of opinion by discussion".

, on Democracy in

The Power Elite ''The Power Elite'' is a 1956 book by sociologist C. Wright Mills, in which Mills calls attention to the interwoven interests of the leaders of the military, corporate, and political elements of society and suggests that the ordinary citizen in ...

(1956)

References

Bibliography

Arendt, Hannah Hannah Arendt (, , ; 14 October 1906 – 4 December 1975) was a political philosopher, author, and Holocaust survivor. She is widely considered to be one of the most influential political theorists of the 20th century. Arendt was born ...

1961 ''Between Past and Future : Six Exercises in Political Thought'', The Viking Press, New York, 1961, * Biddiss, Michael D. 1977, ''The Age of the Masses'', Penguin, Harmondsworth. * Ginner, Salvador 1976, ''Mass Society'', Academic Press * Hartley, John 1982, ''Understanding News'', Methuen, London. * Kornhauser, Arthur William 1959, ''The Politics of mass society'', The Free Press of Glencoe * Lederer, Emil 1940, ''The state of the masses'', W.W. Norton & Co, New York (H. Fertig, New York, 1967) * Macionis, John J. (2009). ''Culture, society: The basics''. 10th edition (pp. 496–98). Upper Saddle River, New Jersey: Prentice Hall Publishers. * Marcel, Gabriel 2008 (written in the early 1950s), ''Man against Mass Society'', St. Augustines Press * McQuail, Denis 2005, ''McQuail's Mass Communication Theory'' (fifth edition), Sage, London. * Mills, C. Wright 1956, ''The Power Elite'', Oxford University Press, New York. * Swingewood, Alan 1977, ''The Myth of Mass Culture'', Macmillan, London. * Wilmuth, Sidney 1976, ''Mass society, social organization, and democracy'', Philosophical Library

History

See also

References

Bibliography

Further reading