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A mascot is any human, animal, or object thought to bring
luck Luck is the phenomenon and belief that defines the experience of improbable events, especially improbably positive or negative ones. The naturalistic interpretation is that positive and negative events may happen at any time, both due to rand ...
, or anything used to represent a group with a common public identity, such as a
school A school is an educational institution designed to provide learning spaces and learning environments for the teaching of students under the direction of teachers. Most countries have systems of formal education, which is sometimes compuls ...
,
professional sports In professional sports, as opposed to amateur sports, participants receive payment for their performance. Professionalism in sport has come to the fore through a combination of developments. Mass media and increased leisure have brought larg ...
team A team is a group of individuals (human or non-human) working together to achieve their goal. As defined by Professor Leigh Thompson (academic), Leigh Thompson of the Kellogg School of Management, " team is a group of people who are interde ...
,
society A society is a group of individuals involved in persistent social interaction, or a large social group sharing the same spatial or social territory, typically subject to the same political authority and dominant cultural expectations. Socie ...
,
military unit Military organization or military organisation is the structuring of the armed forces of a state so as to offer such military capability as a national defense policy may require. In some countries paramilitary forces are included in a nation' ...
, or
brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
. Mascots are also used as fictional, representative spokespeople for consumer products. In sports, mascots are also used for merchandising. Team mascots are often related to their respective team
nicknames A nickname is a substitute for the proper name of a familiar person, place or thing. Commonly used to express affection, a form of endearment, and sometimes amusement, it can also be used to express defamation of character. As a concept, it is ...
. This is especially true when the team's nickname is something that is a living animal and/or can be made to have humanlike characteristics. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the athletic teams of the
University of Alabama The University of Alabama (informally known as Alabama, UA, or Bama) is a Public university, public research university in Tuscaloosa, Alabama. Established in 1820 and opened to students in 1831, the University of Alabama is the oldest and la ...
are nicknamed the Crimson Tide, while their mascot is an elephant named Big Al. Team mascots may take the form of a
logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...
, person, live animal, inanimate object, or a
costumed character A costumed performer or suit performer wears a costume that usually, (but not always) covers the performer's face, typically to represent a non-human character such as a mascot or cartoon character. These range from theme park "walk-around" or "m ...
, and often appear at team matches and other related events, sports mascots are often used as marketing tools for their teams to
children A child ( : children) is a human being between the stages of birth and puberty, or between the developmental period of infancy and puberty. The legal definition of ''child'' generally refers to a minor, otherwise known as a person younger ...
. Since the mid-20th century, costumed characters have provided teams with an opportunity to choose a fantasy creature as their mascot, as is the case with the
Philadelphia Phillies The Philadelphia Phillies are an American professional baseball team based in Philadelphia. They compete in Major League Baseball (MLB) as a member of the National League (NL) National League East, East division. Since 2004, the team's home sta ...
' mascot, the
Phillie Phanatic The Phillie Phanatic is the official mascot for the Philadelphia Phillies Major League Baseball team. He is a large, furry, green flightless bird with an extendable tongue. He performs various routines to entertain fans during baseball games at C ...
, and the
Philadelphia Flyers The Philadelphia Flyers are a professional ice hockey team based in Philadelphia. The Flyers compete in the National Hockey League (NHL) as a member of the Metropolitan Division in the Eastern Conference. The team plays its home games in Wells ...
' mascot,
Gritty Gritty is the official mascot for the Philadelphia Flyers National Hockey League (NHL) team. He is a furry orange creature with googly eyes who wears Flyers gear. Gritty has been compared to the Phillie Phanatic, the mascot for the Philadelphi ...
. Costumed mascots are commonplace, and are regularly used as goodwill
ambassador An ambassador is an official envoy, especially a high-ranking diplomat who represents a state and is usually accredited to another sovereign state or to an international organization as the resident representative of their own government or sov ...
s in the
community A community is a social unit (a group of living things) with commonality such as place, norms, religion, values, customs, or identity. Communities may share a sense of place situated in a given geographical area (e.g. a country, village, tow ...
for their team,
company A company, abbreviated as co., is a Legal personality, legal entity representing an association of people, whether Natural person, natural, Legal person, legal or a mixture of both, with a specific objective. Company members share a common p ...
, or
organization An organization or organisation (Commonwealth English; see spelling differences), is an entity—such as a company, an institution, or an association—comprising one or more people and having a particular purpose. The word is derived from ...
.


History

It was initially sports organizations that first thought of using
animal Animals are multicellular, eukaryotic organisms in the Kingdom (biology), biological kingdom Animalia. With few exceptions, animals Heterotroph, consume organic material, Cellular respiration#Aerobic respiration, breathe oxygen, are Motilit ...
s as a form of mascot to bring entertainment and excitement for their spectators. Before mascots were fictional icons or people in suits, animals were mostly used in order to bring a somewhat different feel to the game and to strike fear upon the rivalry teams. As time went on, mascots evolved from predatory animals, to two-dimensional fantasy mascots, to finally what we know today, three-dimensional mascots. Stylistic changes in American
puppetry Puppetry is a form of theatre or performance that involves the manipulation of puppets – inanimate objects, often resembling some type of human or animal figure, that are animated or manipulated by a human called a puppeteer. Such a perform ...
in the mid-20th century, including the work of
Jim Henson James Maury Henson (September 24, 1936 – May 16, 1990) was an American puppeteer, animator, cartoonist, actor, inventor, and filmmaker who achieved worldwide notice as the creator of The Muppets and '' Fraggle Rock'' (1983–1987) and ...
and
Sid and Marty Krofft Sid Krofft (born July 30, 1929) and Marty Krofft (born April 9, 1937) are a Canadian sibling team of television creators and puppeteers. Through their production company, Sid & Marty Krofft Pictures, they have made numerous children's television a ...
, soon were adapted to sports mascots. It allowed people to not only have visual enjoyment but also interact physically with the mascots. Marketers quickly realized the great potential in three-dimensional mascots and took on board the costumed puppet idea. This change encouraged other companies to start creating their own mascots, resulting in mascots being a necessity amongst not only the sporting industry but for other organisations.


Etymology

The word 'mascot' originates from the French term 'mascotte' which means lucky charm. This was used to describe anything that brought luck to a household. The word was first recorded in 1867 and popularised by a French composer
Edmond Audran Achille Edmond Audran (12 April 184017 August 1901) was a French composer best known for several internationally successful comic operas and operettas. After beginning his career in Marseille as an organist, Audran composed religious music and ...
who wrote the opera ''
La mascotte ''La mascotte'' (''The Mascot'') is a three-act opéra comique with music by Edmond Audran and words by Alfred Duru and Henri Chivot. The story concerns a farm girl who is a "mascotte": someone with the mystic power to bring good luck to all aroun ...
'', performed in December 1880. The word entered the English language in 1881 with the meaning of a specific living entity associated with a human organization as a symbol or live logo. However, before this, the terms were familiar to the people of France as a slang word used by gamblers. The term is a derivative of the word 'masco' meaning sorceress or witch. Before the 19th century, the word 'mascot' was associated with inanimate objects that would be commonly seen such as a lock of hair or a
figurehead In politics, a figurehead is a person who ''de jure'' (in name or by law) appears to hold an important and often supremely powerful title or office, yet ''de facto'' (in reality) exercises little to no actual power. This usually means that they ...
on a sailing ship. From then to the twentieth century, the term has been used in reference to any good luck animals, objects etc., and more recently including human caricatures and fictional creatures created as logos for
sports teams A sports team is a group of individuals who play sports ( sports player), usually team sports, on the same team. The number of players in the group depends on type of the sports requirements. Historically, sports teams and the people who play ...
.


Choices and identities

Often the choice of mascot reflects the desired quality; a typical example of this is the "fighting spirit," in which a competitive nature is
personified Personification occurs when a thing or abstraction is represented as a person, in literature or art, as a type of anthropomorphic metaphor. The type of personification discussed here excludes passing literary effects such as "Shadows hold their ...
by warriors or
predatory Predation is a biological interaction where one organism, the predator, kills and eats another organism, its prey. It is one of a family of common feeding behaviours that includes parasitism and micropredation (which usually do not kill th ...
animals. Mascots may also symbolize a local or regional trait, such as the
Nebraska Cornhuskers The Nebraska Cornhuskers (often abbreviated to Huskers) are the intercollegiate athletic teams that represent the University of Nebraska–Lincoln. The university is a member of the Big Ten Conference, and the Cornhuskers compete in NCAA Divis ...
' mascot,
Herbie Husker Herbie Husker is the oldest current mascot of the Nebraska Cornhuskers. Herbie was created by Lubbock-based artist Dirk West and first appeared on the cover of the Huskers' media guide in 1974. Soon after, he became the university's official mas ...
: a stylized version of a farmer, owing to the agricultural traditions of the area in which the university is located. Similarly,
Pittsburg State University Pittsburg State University (Pitt State or PSU) is a public university in Pittsburg, Kansas. It enrolls approximately 7,400 students (6,000 undergraduates and 1,400 graduate students) and is a member of the Kansas Board of Regents. History P ...
uses Gus the Gorilla as its mascot, "gorilla" being an old colloquial term for coal miners in the Southeast Kansas area in which the university was established. In the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
,
controversy Controversy is a state of prolonged public dispute or debate, usually concerning a matter of conflicting opinion or point of view. The word was coined from the Latin ''controversia'', as a composite of ''controversus'' – "turned in an opposite d ...
surrounds some mascot choices, especially those using human likenesses. Mascots based on Native American tribes are particularly contentious, as many argue that they constitute offensive exploitations of an oppressed culture. However, several Indian tribes have come out in support of keeping the names. For example, the Utah Utes and the Central Michigan Chippewas are sanctioned by local tribes, and the
Florida State Seminoles The Florida State Seminoles are the athletic teams representing Florida State University located in Tallahassee, Florida. They compete as a member of the National Collegiate Athletic Association (NCAA) Division I level (Football Bowl Subdivis ...
are supported by the
Seminole Tribe of Florida The Seminole Tribe of Florida is a federally recognized Seminole tribe based in the U.S. state of Florida. Together with the Seminole Nation of Oklahoma and the Miccosukee Tribe of Indians of Florida, it is one of three federally recognized Semi ...
in their use of Osceola and Renegade as symbols. FSU chooses not to refer to them as mascots because of the offensive connotation. This has not, however, prevented fans from engaging in "
Redface Redface is the wearing of makeup to darken or redden skin tone, or feathers, warpaint, etc. by non-Natives to impersonate a Native American or Indigenous Canadian person, or to in some other way perpetuate stereotypes of Indigenous peoples of C ...
"—dressing up in stereotypical, Plains Indian outfits during games, or creating offensive banners saying "Scalp 'em" as was seen at the 2014 Rose Bowl. Some sports teams have "unofficial" mascots: individual supporters or fans that have become identified with the team. The
New York Yankees The New York Yankees are an American professional baseball team based in the Boroughs of New York City, New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) Amer ...
have such an individual in fan
Freddy Sez Freddy Schuman (May 23, 1925 – October 17, 2010), better known as Freddy Sez or Freddy "Sez", was a New Yorker and supporter of the New York Yankees, known for his activities in promoting the team and encouraging fan participation. Biography ...
. Former
Toronto Blue Jays The Toronto Blue Jays are a Canadian professional baseball team based in Toronto. The Blue Jays compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. Since 1989, the team has played its home games ...
mascot
BJ Birdie Over the years, the Toronto Blue Jays have created three full-time mascots, all of which portray the bird for which the team was named. BJ Birdy was the team mascot from 1979 to 1999. For the 2000 season, BJ was replaced by Ace and Diamond, two ...
was a costumed character created by a Blue Jays fan, ultimately hired by the team to perform at their home games. USC Trojans mascot is Tommy Trojan who rides on his horse (and the official mascot of the school) Traveler.


Sports mascots

Many sports teams in the United States have official mascots, sometimes enacted by costumed humans or even live animals. One of the earliest was a
taxidermy Taxidermy is the art of preserving an animal's body via mounting (over an armature) or stuffing, for the purpose of display or study. Animals are often, but not always, portrayed in a lifelike state. The word ''taxidermy'' describes the proce ...
mount for the
Chicago Cubs The Chicago Cubs are an American professional baseball team based in Chicago. The Cubs compete in Major League Baseball (MLB) as part of the National League (NL) Central division. The club plays its home games at Wrigley Field, which is located ...
, in 1908, and later a live animal used in 1916 by the same team. They abandoned the concept shortly thereafter and remained without an official "cub" until 2014, when they introduced a version that was a person wearing a costume. Sports mascots in the U.S. are often used to help market their teams to younger audiences, children and toddlers in particular. In the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
, some teams have young fans become "mascots". These representatives sometimes have medical issues, and the appearance is a wish grant, the winner of a contest, or under other circumstances. Mascots also include older people such as Mr England, who are invited by national sports associations to be mascots for the representative teams.


Controversies

On October 28, 1989,
University of Miami The University of Miami (UM, UMiami, Miami, U of M, and The U) is a private research university in Coral Gables, Florida. , the university enrolled 19,096 students in 12 colleges and schools across nearly 350 academic majors and programs, incl ...
mascot
Sebastian the Ibis Sebastian the Ibis is the mascot for the Miami Hurricanes of Chief Osceola's flaming spear prior to Miami Hurricanes football">Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...
's game against long-standing rival Florida State Seminoles football">Florida State Florida State University (FSU) is a public university, public research university in Tallahassee, Florida. It is a senior member of the State University System of Florida. Founded in 1851, it is located on the oldest continuous site of higher e ...
at Doak Campbell Stadium in Tallahassee, Florida, Tallahassee. Sebastian was wearing a fireman’s helmet and yellow raincoat and holding a fire extinguisher. When a police officer attempted to grab the fire extinguisher, the officer was sprayed in the chest. Sebastian was handcuffed by four officers but ultimately released. University of Miami quarterback
Gino Torretta Gino Louis Torretta (born August 10, 1970) is a former American football quarterback who played in the National Football League (NFL) for five seasons. He played college football at the University of Miami, won the Heisman Trophy in 1992, and w ...
told
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
, "Even if we weren't bad boys, it added to the mystique that, 'Man, look, even their mascot's getting arrested.'"


Corporate mascots

Mascots or advertising characters are very common in the corporate world. Recognizable mascots include
Chester Cheetah Chester Cheetah is a fictional character and the official mascot for Frito-Lay's Cheetos brand snacks as well as Chester's Snacks which consists of flavored fries, popcorn and puffcorn. History 1985–2003: Traditional animation Cheetos' origin ...
, Keebler Elf, the Fruit of the Loom Guys, Mickey Mouse, Pizza Pizza Guy for Little Caesars, Rocky the Elf, the
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...
Bear and the
NBC Peacock The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
. These characters are typically known without even having to refer to the company or brand. This is an example of
corporate branding Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding ...
, and
soft sell In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach is the opposite of a hard sell. Theorists have examined the value of repetition for soft sell versus hard sell ...
ing a company. Mascots are able to act as
brand ambassador A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embod ...
s where advertising is not allowed. For example, many corporate mascots can attend non-profit events, or sports and promote their brand while entertaining the crowd. Some mascots are simply cartoons or virtual mascots, others are characters in commercials, and others are actually created as costumes and will appear in person in front of the public at tradeshows or events.


School mascots

American high schools, colleges, and even middle and elementary schools typically have mascots. Many college and university mascots started out as live animals such as bulldogs and bears that attended sporting events. Today, mascots are usually represented by animated characters, campus sculptures, and costumed students who attend sporting events, alumni gatherings, and other campus events.


International mascots – Olympics and World Expositions

The mascots that are used for the Summer and Winter Olympic games are fictional characters, typically a human figure or an animal native to the country to which is holding that year's Olympic Games. The mascots are used to entice an audience and bring joy and excitement to the Olympics festivities. Likewise, many
World exposition A world's fair, also known as a universal exhibition or an expo, is a large international exhibition designed to showcase the achievements of nations. These exhibitions vary in character and are held in different parts of the world at a specif ...
s since 1984 have had mascots representing their host city in some way, starting with the
1984 Louisiana World Exposition The 1984 Louisiana World Exposition was a World's Fair held in New Orleans, Louisiana, United States. It was held 100 years after the city's earlier World's Fair, the World Cotton Centennial in 1884. It opened on Saturday, May 12, 1984, and ende ...
's mascot
Seymore D. Fair Seymore D. Fair (a.k.a. Seymour D. Fair, and sometimes called Seymore de Faire or Seymour d'Fair) is a cartoon animal and costumed character who was the official mascot of the 1984 Louisiana World Exposition. An anthropomorphic white pelican, Seym ...
. Since 1968, nearly all of the cities that have hosted the Summer or Winter Olympic Games have designed and promoted a mascot that relates to the culture of the host country the overall "brand" of that year's Games. Recent Winter/Summer Olympic games mascots include Miga, Quatchi, Mukmuk ( Vancouver, 2010),
Wenlock and Mandeville Wenlock is the official mascot for the 2012 Summer Olympics, and Mandeville is the official mascot for the 2012 Summer Paralympics, both held in London, England, United Kingdom. Named after Much Wenlock and Stoke Mandeville, they were creat ...
( London, 2012), Bely Mishka, Snow Leopard, Zaika ( Sochi, 2014) and
Vinicius and Tom Vinicius (; sometimes ''Vinícius'') is the official mascot of the 2016 Summer Olympics, and Tom is the official mascot of the 2016 Summer Paralympics. Both events were held in Rio de Janeiro, Brazil. The mascots were created by São Paulo ...
( Rio, 2016) have all gone on to become iconic symbols in their respective countries. Since 2010, it has been common for the Olympic and Paralympic games to each have their own mascots, which are presented together. For example, the
2020 Summer Olympics The , officially the and also known as , was an international multi-sport event held from 23 July to 8 August 2021 in Tokyo, Japan, with some preliminary events that began on 21 July. Tokyo was selected as the host city during the ...
in Tokyo is represented by
Miraitowa Miraitowa () is the official mascot of the 2020 Summer Olympics, and Someity () is the official mascot of the 2020 Summer Paralympics. The events were held in Tokyo, Japan, in 2021. The checkered design on both mascots was inspired by the ' ...
, while the
2020 Summer Paralympics The , branded as the Tokyo 2020 Paralympic Games, was an international multi-sport parasports event held from 24 August to 5 September 2021 in Tokyo, Japan. They were the 16th Summer Paralympic Games as organized by the International Paralym ...
are represented by
Someity Miraitowa () is the List of Olympic mascots, official mascot of the 2020 Summer Olympics, and Someity () is the List of Paralympic mascots, official mascot of the 2020 Summer Paralympics. The events were held in Tokyo, Japan, in 2021. The che ...
, and the two often appear together in promotional materials.


Government mascots


Yuru-chara

In
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
, many municipalities have mascots, which are known as
Yuru-chara is a Japanese term for a category of mascot characters; usually created to promote a place or region, event, organisation or business. They are characterized by their ''kawaii'' (cute) and unsophisticated designs, often incorporating motifs that ...
(
Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...
: ゆるキャラ Hepburn: yuru kyara). Yuru-chara is also used to refer to mascots created by businesses to promote their products.


NASA mascot

Camilla Corona SDO The Solar Dynamics Observatory (SDO) is a NASA mission which has been observing the Sun since 2010. Launched on 11 February 2010, the observatory is part of the Living With a Star (LWS) program. The goal of the LWS program is to develop the ...
is the mission mascot for
NASA The National Aeronautics and Space Administration (NASA ) is an independent agency of the US federal government responsible for the civil space program, aeronautics research, and space research. NASA was established in 1958, succeeding t ...
's
Solar Dynamics Observatory The Solar Dynamics Observatory (SDO) is a NASA mission which has been observing the Sun since 2010. Launched on 11 February 2010, the observatory is part of the Living With a Star (LWS) program. The goal of the LWS program is to develop the ...
(SDO) and assists the mission with Education and Public Outreach (EPO).


Military mascots

Mascots are also popular in
military A military, also known collectively as armed forces, is a heavily armed, highly organized force primarily intended for warfare. It is typically authorized and maintained by a sovereign state, with its members identifiable by their distinct ...
units. For example, the
United States Marine Corps The United States Marine Corps (USMC), also referred to as the United States Marines, is the maritime land force service branch of the United States Armed Forces responsible for conducting expeditionary and amphibious operations through combi ...
uses the
English Bulldog The Bulldog is a British breed of dog of mastiff type. It may also be known as the English Bulldog or British Bulldog. It is of medium size, a muscular, hefty dog with a wrinkled face and a distinctive pushed-in nose.United States Army The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, cla ...
uses the
mule The mule is a domestic equine hybrid between a donkey and a horse. It is the offspring of a male donkey (a jack) and a female horse (a mare). The horse and the donkey are different species, with different numbers of chromosomes; of the two pos ...
, the
United States Navy The United States Navy (USN) is the maritime service branch of the United States Armed Forces and one of the eight uniformed services of the United States. It is the largest and most powerful navy in the world, with the estimated tonnage ...
uses the
goat The goat or domestic goat (''Capra hircus'') is a domesticated species of goat-antelope typically kept as livestock. It was domesticated from the wild goat (''C. aegagrus'') of Southwest Asia and Eastern Europe. The goat is a member of the a ...
, and the United States Air Force uses the
Gyrfalcon The gyrfalcon ( or ) (), the largest of the falcon species, is a bird of prey. The abbreviation gyr is also used. It breeds on Arctic coasts and tundra, and the islands of northern North America and the Eurosiberian region. It is mainly a reside ...
. The goat in the
Royal Welsh The Royal Welsh (R WELSH) ( cy, Y Cymry Brenhinol) is an armoured infantry regiment of the British Army. It was established in 2006 from the Royal Welch Fusiliers (23rd Foot) and the Royal Regiment of Wales (24th/41st Foot). History The ...
is officially not a mascot but a ranking soldier. Lance Corporal William Windsor retired on 20 May 2009, and his replacement "William Windsor II" was captured and formally recruited on June 15 that same year. Several regiments of the
British Army The British Army is the principal land warfare force of the United Kingdom, a part of the British Armed Forces along with the Royal Navy and the Royal Air Force. , the British Army comprises 79,380 regular full-time personnel, 4,090 Gurk ...
have a live animal mascot which appear on
parade A parade is a procession of people, usually organized along a street, often in costume, and often accompanied by marching bands, float (parade), floats, or sometimes large balloons. Parades are held for a wide range of reasons, but are usually ce ...
s. The Parachute Regiment and the
Argyll and Sutherland Highlanders Argyll (; archaically Argyle, in modern Gaelic, ), sometimes called Argyllshire, is a historic county and registration county of western Scotland. Argyll is of ancient origin, and corresponds to most of the part of the ancient kingdom of ...
have a
Shetland Shetland, also called the Shetland Islands and formerly Zetland, is a subarctic archipelago in Scotland lying between Orkney, the Faroe Islands and Norway. It is the northernmost region of the United Kingdom. The islands lie about to the no ...
pony as their mascot, a
ram Ram, ram, or RAM may refer to: Animals * A male sheep * Ram cichlid, a freshwater tropical fish People * Ram (given name) * Ram (surname) * Ram (director) (Ramsubramaniam), an Indian Tamil film director * RAM (musician) (born 1974), Dutch * Ra ...
for The Mercian Regiment; an Irish Wolfhound for the
Irish Guards The Irish Guards (IG), is one of the Foot Guards regiments of the British Army and is part of the Guards Division. Together with the Royal Irish Regiment, it is one of the two Irish infantry regiments in the British Army. The regiment has parti ...
and the Royal Irish Regiment; a drum horse for the Queen's Royal Hussars and the Royal Scots Dragoon Guards; an
antelope The term antelope is used to refer to many species of even-toed ruminant that are indigenous to various regions in Africa and Eurasia. Antelope comprise a wastebasket taxon defined as any of numerous Old World grazing and browsing hoofed mammals ...
for the
Royal Regiment of Fusiliers The Royal Regiment of Fusiliers (often referred to as the Royal Fusiliers or, simply, the Fusiliers) is an infantry regiment of the British Army, part of the Queen's Division. Currently, the regiment has two battalions: the 1st battalion, part of ...
; and a
goat The goat or domestic goat (''Capra hircus'') is a domesticated species of goat-antelope typically kept as livestock. It was domesticated from the wild goat (''C. aegagrus'') of Southwest Asia and Eastern Europe. The goat is a member of the a ...
for the
Royal Welsh The Royal Welsh (R WELSH) ( cy, Y Cymry Brenhinol) is an armoured infantry regiment of the British Army. It was established in 2006 from the Royal Welch Fusiliers (23rd Foot) and the Royal Regiment of Wales (24th/41st Foot). History The ...
. Other British military mascots include a Staffordshire Bull Terrier and a pair of
ferret The ferret (''Mustela furo'') is a small, Domestication, domesticated species belonging to the family Mustelidae. The ferret is most likely a domesticated form of the wild European polecat (''Mustela putorius''), evidenced by their Hybrid (biol ...
s. The Norwegian
Royal Guard A royal guard is a group of military bodyguards, soldiers or armed retainers responsible for the protection of a royal person, such as the emperor or empress, king or queen, or prince or princess. They often are an elite unit of the regular arm ...
adopted a
king penguin The king penguin (''Aptenodytes patagonicus'') is the second largest species of penguin, smaller, but somewhat similar in appearance to the emperor penguin. There are two subspecies: ''A. p. patagonicus'' and ''A. p. halli''; ''patagonicus'' i ...
named
Nils Olav Brigadier Sir Nils Olav III is a king penguin who resides in Edinburgh Zoo, Scotland. He is the mascot and colonel-in-chief of the Norwegian King's Guard. The name 'Nils Olav' and associated ranks have been passed down through three king pengu ...
as its mascot on the occasion of a visit to Edinburgh by its regimental band. The (very large) penguin remains resident at
Edinburgh Zoo Edinburgh Zoo, formerly the Scottish National Zoological Park, is an non-profit zoological park in the Corstorphine area of Edinburgh, Scotland. The land lies on the south facing slopes of Corstorphine Hill, from which it provides extensive v ...
and has been formally promoted by one rank on the occasion of each subsequent visit to Britain by the band or other detachments of the Guard. Regimental Sergeant Major Olav was awarded the Norwegian Army's Long Service and Good Conduct medal at a ceremony in 2005.


Smokey Bear

The
U.S. Forest Service The United States Forest Service (USFS) is an agency of the U.S. Department of Agriculture that administers the nation's 154 national forests and 20 national grasslands. The Forest Service manages of land. Major divisions of the agency in ...
uses mascot
Smokey Bear Smokey Bear is an American campaign and advertising icon of the U.S. Forest Service. In the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history, the Ad Council, the United St ...
to raise awareness and educate the public about the dangers of unplanned human-caused
wildfire A wildfire, forest fire, bushfire, wildland fire or rural fire is an unplanned, uncontrolled and unpredictable fire in an area of Combustibility and flammability, combustible vegetation. Depending on the type of vegetation present, a wildfire ...
s.


Constitutional Monarchy

Jonathan Starling of
The Royal Gazette (Bermuda) ''The Royal Gazette'' is a Bermudian, English-language daily newspaper. Founded in 1828, it is Bermuda's only daily newspaper (not published on Sundays and public holidays). History The first issues of The Royal Gazette, Bermuda Commercial an ...
describes the British monarchy as "little more than the mascots of hereditary privilege, inequality and deference, a potent symbol of empire and the psychological colonisation of our people.


In music

Some bands, particularly in the heavy metal genre, use band mascots to promote their music. The mascots are usually found on album covers or merchandise such as band T-shirts, but can also make appearances in live shows or music videos. One example of a band mascot is
Eddie Eddie or Eddy may refer to: Science and technology *Eddy (fluid dynamics), the swirling of a fluid and the reverse current created when the fluid flows past an obstacle * Eddie (text editor), a text editor originally for BeOS and now ported to Lin ...
of the
English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national ide ...
heavy metal band
Iron Maiden Iron Maiden are an English heavy metal band formed in Leyton, East London, in 1975 by bassist and primary songwriter Steve Harris. While fluid in the early years of the band, the lineup for most of the band's history has consisted of Harri ...
. Eddie is a
zombie A zombie (Haitian French: , ht, zonbi) is a mythological undead corporeal revenant created through the reanimation of a corpse. Zombies are most commonly found in horror and fantasy genre works. The term comes from Haitian folklore, in whic ...
-like creature which is personified in different forms on all of the band's albums, most of its singles and some of its promotional merchandise. Eddie is also known to make live appearances, especially during the song "Iron Maiden". Another notable example of a mascot in music is Skeleton Sam of
The Grateful Dead The Grateful Dead was an American rock music, rock band formed in 1965 in Palo Alto, California. The band is known for its eclectic style, which fused elements of rock, Folk music, folk, country music, country, jazz, bluegrass music, bluegrass, ...
. South Korean hip hop band
B.A.P B.A.P (; an acronym for Best Absolute Perfect) was a South Korean boy band formed in 2012 under TS Entertainment. B.A.P made their musical debut with the single "Warrior" on January 26, 2012, followed by the release of their debut EP ''Warrio ...
uses rabbits named Matoki as their mascot, each bunny a different color representing each member. Although rabbits have an innocent image, BAP gives off a tough image. Hip hop artist
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
used to use a teddy bear named Dropout Bear as his mascot; Dropout Bear has appeared on the cover of West's first three studio albums, and served as the main character of West's music video, "
Good Morning "Good morning" is a common greeting in the English language. It may also refer to: Television * ''Good Morning!!!'' (Australian show), a children's show * ''Good Morning'' (New Zealand show), a daytime talk show * ''Good Morning'' (Russian ...
". The question of whether a "hype-man" can legitimately be considered a hip-hop organization's mascot is currently an active subject of debate within academic Hip-Hop circles. However, local polling in relevant regions suggests acceptance of the "hype-man" as a legitimate organizational mascot.


In television

Some television series have mascots like Cleatus in
Fox Sports Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world. The ''Fox Sports'' name has since been used for other sports media assets. These assets are held mainly by the Fo ...
and ''
Fox NFL Sunday ''Fox NFL Sunday'' is an American sports television program broadcast on the Fox television network. The show debuted on September 4, 1994, and serves as the pre-game show for the network's National Football League (NFL) game telecasts under the ...
''. Other examples of mascots in Television include
WSAW-TV WSAW-TV (channel 7) is a television station in Wausau, Wisconsin, United States, affiliated with CBS, MyNetworkTV, and The CW Plus. It is owned by Gray Television alongside low-power Fox affiliate WZAW-LD (channel 33). Both stations share stu ...
’s Sir Seven.


See also

*
Amulet An amulet, also known as a good luck charm or phylactery, is an object believed to confer protection upon its possessor. The word "amulet" comes from the Latin word amuletum, which Pliny's ''Natural History'' describes as "an object that protects ...
*
Car mascot A hood ornament (or bonnet ornament in Commonwealth English), also called, motor mascot, or car mascot is a specially crafted model which symbolizes a car company like a badge, located on the front center portion of the hood. It has been used ...
*
Fursuit Fursuits are custom-made animal costumes owned and worn by cosplayers and members of the furry fandom, commonly known as "furries"; a furry who wears a fursuit is called a fursuiter. The term is believed to have been coined in 1993 by Robert Kin ...
*
List of mascots This is a list of mascots. A mascot is any person, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Co ...
(college, computing, commercial, sports, public-service, television and movie, computer and video games, political parties) * Lucky charm *
Mascot Hall of Fame The Mascot Hall of Fame, formally "The Mascot Hall of Fame Interactive Children's Museum", is a hall of fame for North American sports mascots. It was founded by David Raymond, who was the original Phillie Phanatic from 1978 to 1993. It was foun ...
*
National emblem A national emblem is an emblem or seal that is reserved for use by a nation state or multi-national state as a symbol of that nation. Many nations have a seal or emblem in addition to a national flag and a national coat of arms. Other national sy ...
,
National personification A national personification is an anthropomorphic personification of a state or the people(s) it inhabits. It may appear in political cartoons and propaganda. Some early personifications in the Western world tended to be national manifestations ...
,
National animals This is a list of countries that have officially designated one or more animals as their national animals. National animal {, class="wikitable sortable" ! Country ! Name of animal ! Scientific name (Latin name) ! class="unsortable", Picture ...
*
Talisman A talisman is any object ascribed with religious or magical powers intended to protect, heal, or harm individuals for whom they are made. Talismans are often portable objects carried on someone in a variety of ways, but can also be installed perm ...
*
Totem A totem (from oj, ᑑᑌᒼ, italics=no or ''doodem'') is a spirit being, sacred object, or symbol that serves as an emblem of a group of people, such as a family, clan, lineage, or tribe, such as in the Anishinaabe clan system. While ''the wo ...
*
Costume Costume is the distinctive style of dress or cosmetic of an individual or group that reflects class, gender, profession, ethnicity, nationality, activity or epoch. In short costume is a cultural visual of the people. The term also was tradition ...


References


External links


Mascot Database – the searchable team name database

List of Free and Open Source software mascots

Benefits of Brand Mascots in Business

Benefits of Mascot Designs
in Brand Recognition

{{Authority control Brand management Branding terminology Sports occupations and roles Uniforms