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is a Japanese video game director and
game designer Game design is the art of applying design and aesthetics to create a game for entertainment or for educational, exercise, or experimental purposes. Increasingly, elements and principles of game design are also applied to other interactions, in ...
best known as the creator of the ''
Kirby Kirby may refer to: Buildings * Kirby Building, a skyscraper in Dallas, Texas, United States * Kirby Hall, an Elizabethan country house near Corby, Northamptonshire, England * Kirby House (disambiguation), various houses in England and the Unit ...
'' and '' Super Smash Bros.'' series. Apart from his work on those series, he also led the design of ''
Meteos is a 2005 tile-matching video game developed by Q Entertainment and published by Bandai (Nintendo outside Japan) for the Nintendo DS. It was produced by Q Entertainment founder Tetsuya Mizuguchi and designed by Masahiro Sakurai. ''Meteos'' was ...
'' in 2005 and directed '' Kid Icarus: Uprising'' in 2012. Formerly an employee of
HAL Laboratory formerly shortened as HALKEN (derived from its native name), is a Japanese video game developer founded on 21 February 1980. While independent, it has been closely tied with Nintendo throughout its history, and is often referred to as a secon ...
, he left the company in 2003 and in 2005 with his wife Michiko Sakurai (also ex-HAL Laboratory), they founded Sora Ltd., a shell company that works on a freelance basis on several projects. He was also an author of a weekly column for ''
Famitsu formerly ''Famicom Tsūshin'', is a line of Japanese video game magazines published by Kadokawa Game Linkage (previously known as Gzbrain), a subsidiary of Kadokawa. ''Famitsu'' is published in both weekly and monthly formats as well as in the fo ...
'' magazine for decades until the 2020s, and has done voice acting work in some of his games, most notably providing the voice of
King Dedede is a fictional character in Nintendo's ''Kirby'' video game series created by Masahiro Sakurai and developed by HAL Laboratory. Dedede first appeared in the 1992 video game '' Kirby's Dream Land'' as the main antagonist, but gradually bec ...
in '' Kirby 64: The Crystal Shards'' and the ''Super Smash Bros.'' series.


Career

Masahiro Sakurai was born on August 3, 1970, in
Musashimurayama, Tokyo is a city located in the western side of Tokyo, Japan. , the city had an estimated population of 72,021 in 32,234 households, and a population density of 4,700 people per km². The total area of the city is . Geography Musashimurayama is located ...
, Japan. One of Sakurai's earliest experiences in the video game industry began when he worked for
HAL Laboratory formerly shortened as HALKEN (derived from its native name), is a Japanese video game developer founded on 21 February 1980. While independent, it has been closely tied with Nintendo throughout its history, and is often referred to as a secon ...
, where he created the character
Kirby Kirby may refer to: Buildings * Kirby Building, a skyscraper in Dallas, Texas, United States * Kirby Hall, an Elizabethan country house near Corby, Northamptonshire, England * Kirby House (disambiguation), various houses in England and the Unit ...
at age 19 and directed his first title, ''
Kirby's Dream Land ''Kirby's Dream Land'', known in Japan as , is a 1992 platform video game developed by HAL Laboratory and published by Nintendo for the Game Boy. It is the first game in the ''Kirby'' series and marks the debut of Kirby. It introduced many con ...
''. Sakurai left HAL on August 5, 2003, after growing tired of the sequelization passively forced by HAL, ending his work on the ''Kirby'' series. "It was tough for me to see that every time I made a new game, people automatically assumed that a sequel was coming," Sakurai commented, in an interview with
Nintendo Dream This is a list of video game magazines. The primary focus of the magazines in this list is or was video game journalism for at least part of their run. For general computing magazines that may also cover games, consult the list of computer magazine ...
, two weeks after he resigned from HAL. He explained that, "even if it's a sequel, lots of people have to give their all to make a game, but some people think the sequel process happens naturally". Soon after, Sakurai began working on a project with
Q Entertainment was a Japanese video game developer. The studio created, produced, and published digital entertainment content across multiple game consoles, PC broadband and mobile units. It was founded on October 10, 2003 by Tetsuya Mizuguchi, formerly of S ...
, along with
Tetsuya Mizuguchi is a Japanese video game designer, producer, and businessman. Along with ex-Sega developers he is the one of the co-founders of the video game development firm Q Entertainment. He formerly worked for Sega as a producer in their Sega AM3 'arcade m ...
. This collaboration resulted in ''
Meteos is a 2005 tile-matching video game developed by Q Entertainment and published by Bandai (Nintendo outside Japan) for the Nintendo DS. It was produced by Q Entertainment founder Tetsuya Mizuguchi and designed by Masahiro Sakurai. ''Meteos'' was ...
'' in 2005, a puzzle game for the
Nintendo DS The is a handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens working in tan ...
. On September 30, 2005, Sakurai announced that he had formed his own company, Sora Ltd. Two titles were announced to be in development but no information on the titles had been divulged. As for the future of the ''Super Smash Bros.'' series, Nintendo and HAL Laboratory's President
Satoru Iwata was a Japanese businessman, video game programmer, video game designer, and producer. He was the fourth President (corporate title), president and chief executive officer (CEO) of Nintendo from 2002 until his death in 2015. He was a major contr ...
, during Nintendo's
E3 2005 E3 (short for Electronic Entertainment Expo or Electronic Entertainment Experience in 2021) is a trade event for the video game industry. The Entertainment Software Association (ESA) organizes and presents E3, which many developers, publisher ...
press conference, promised an online iteration of the game would come to Nintendo's video game console
Wii The Wii ( ) is a home video game console developed and marketed by Nintendo. It was released on November 19, 2006, in North America and in December 2006 for most other Regional lockout, regions of the world. It is Nintendo's fifth major ho ...
. In issue #885 of ''
Famitsu formerly ''Famicom Tsūshin'', is a line of Japanese video game magazines published by Kadokawa Game Linkage (previously known as Gzbrain), a subsidiary of Kadokawa. ''Famitsu'' is published in both weekly and monthly formats as well as in the fo ...
'' magazine, Sakurai revealed that he would be serving as a director and game designer on ''
Super Smash Bros. Brawl ''Super Smash Bros. Brawl'' is a 2008 List of crossovers in video games, crossover fighting game, fighting video game developed by Sora Ltd. and published by Nintendo for the Wii. The third installment in the Super Smash Bros., ''Super Smash ...
'' for the
Wii The Wii ( ) is a home video game console developed and marketed by Nintendo. It was released on November 19, 2006, in North America and in December 2006 for most other Regional lockout, regions of the world. It is Nintendo's fifth major ho ...
. ''Super Smash Bros. Brawl'' was released in 2008, after personnel borrowed from 19 different developer studios assisted in development. Sakurai had been updating daily the ''Super Smash Bros Brawl'' website called the Smash Bros. Dojo. Starting a year previous the release, he revealed ''Brawl'' secrets and gameplay content through the site. The Smash Bros. Dojo had regular updates from May 22, 2007, to April 14, 2008. On the final day of updates, it was revealed that Sakurai provided the voice for
King Dedede is a fictional character in Nintendo's ''Kirby'' video game series created by Masahiro Sakurai and developed by HAL Laboratory. Dedede first appeared in the 1992 video game '' Kirby's Dream Land'' as the main antagonist, but gradually bec ...
in '' Kirby 64: The Crystal Shards'' as well as Dedede in ''Super Smash Bros. Brawl''. He and his company, Sora Ltd. alongside Nintendo, started a first-party studio, Project Sora, which was 72% owned by Nintendo and 28% owned by Sora Ltd. It was revealed at
E3 2010 The Electronic Entertainment Expo 2010 (E3 2010) was the 16th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 14, 2010, and ended on June 17, 2010, with 45,600 total attendees. Ther ...
that Sakurai and Project Sora were working on '' Kid Icarus: Uprising'' for the Nintendo 3DS. Project Sora was closed and ended development on June 30, 2012. At
E3 2011 The Electronic Entertainment Expo 2011 (E3 2011) was the 17th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 7, 2011, and ended on June 9, 2011, with 46,800 total attendees. E3 201 ...
, Nintendo announced that Sakurai was working on ''Super Smash Bros. for Nintendo 3DS'' and ''Wii U''. Sakurai began development of the title upon the release of ''Kid Icarus: Uprising'' in March 2012. In February 2013, Sakurai was diagnosed with
calcific tendinitis Calcific tendinitis is a common condition where calcium deposits form in a tendon, sometimes causing pain at the affected site. Deposits can occur in several places in the body, but are by far most common in the rotator cuff of the shoulder. Aro ...
near his right shoulder, which caused him substantial pain whenever he moved his arm. He mentioned that this could effectively slow down his work, as he does some of his
game testing Game testing, a subset of game development, is a software testing process for quality control of video games. Moore, Novak 2010, p. 95 Oxland 2004, p. 301-302 The primary function of game testing is the discovery and documentation of software def ...
himself. Sakurai's wife, Michiko, has worked on the graphical user interface for many of his games, including ''Kirby Air Ride'', ''Meteos'', and the ''Super Smash Bros.'' series. In a January 2015 column in ''
Weekly Famitsu formerly ''Famicom Tsūshin'', is a line of Japanese video game magazines published by Kadokawa Game Linkage (previously known as Gzbrain), a subsidiary of Kadokawa. ''Famitsu'' is published in both weekly and monthly formats as well as in the f ...
'', Sakurai alluded to the possibility of retirement, expressing doubt that he would be able to continue making games if his career continued to be as stressful as it was. In December 2015, Sakurai once again stated that he was not sure if there would be another game in the ''Smash Bros.'' series, prior to ''
Super Smash Bros. Ultimate ''Super Smash Bros. Ultimate'' is a 2018 crossover fighting video game developed by Bandai Namco Studios and Sora Ltd. and published by Nintendo for the Nintendo Switch. It is the fifth installment in the '' Super Smash Bros.'' series, succeed ...
'' being released in 2018 with Sakurai once again as director. On March 14, 2022, Sakurai was awarded Best Creator by ''Weekly Famitsu''. Sakurai also announced that he is working on a new project not related to game production.


''Masahiro Sakurai on Creating Games''

On August 23, 2022, Sakurai launched his own YouTube channel in both English and Japanese, titled ''Masahiro Sakurai on Creating Games''. According to Sakurai, the channel's videos will be focused on "topics like game development and what makes games fun", as well as discussing his history as a game designer and director. He also stated that the channel was founded because he wanted to reach more people with his lessons after being asked to
lecture A lecture (from Latin ''lēctūra'' “reading” ) is an oral presentation intended to present information or teach people about a particular subject, for example by a university or college teacher. Lectures are used to convey critical inform ...
at schools. Sakurai additionally noted that other venues for game design lessons from game developers, such as the
Game Developer's Conference The Game Developers Conference (GDC) is an annual conference for video game developers. The event includes an expo, networking events, and awards shows like the Game Developers Choice Awards and Independent Games Festival, and a variety of tut ...
, focused on more advanced, technical details, rather than more basic principles. Less than 24 hours after its launch, the English edition of his channel gained over 200,000 subscribers. Since then, he has discussed topics such as " risk and reward",
frame rates Frame rate (expressed in or FPS) is the frequency (rate) at which consecutive images ( frames) are captured or displayed. The term applies equally to film and video cameras, computer graphics, and motion capture systems. Frame rate may also be c ...
,
lighting Lighting or illumination is the deliberate use of light to achieve practical or aesthetic effects. Lighting includes the use of both artificial light sources like lamps and light fixtures, as well as natural illumination by capturing daylig ...
, and more.


Works


References


External links

* * {{DEFAULTSORT:Sakurai, Masahiro 1970 births Japanese male YouTubers Japanese YouTubers Japanese video game designers Japanese video game directors Kirby (series) Living people Nintendo people People from Musashimurayama, Tokyo Super Smash Bros.