Marzadro Distillery
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The Marzadro Distillery is an Italian family run company created at the end of
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
. Its birth and evolution follows closely the economic transformation of Italy and the modernization of its means of production, in particular in the Northern part of the country. The company is located in the historical region for the production of
grappa Grappa is an alcoholic beverage: a fragrant, grape-based pomace brandy of Italian origin that contains 35 to 60 percent alcohol by volume (70 to 120 US proof). Grappa is made by distilling the skins, pulp, seeds, and stems (i.e., the poma ...
. Together with other distilleries in the regions of
Trentino Trentino ( lld, Trentin), officially the Autonomous Province of Trento, is an autonomous province of Italy, in the country's far north. The Trentino and South Tyrol constitute the region of Trentino-Alto Adige/Südtirol, an autonomous region ...
,
Veneto Veneto (, ; vec, Vèneto ) or Venetia is one of the 20 regions of Italy. Its population is about five million, ranking fourth in Italy. The region's capital is Venice while the biggest city is Verona. Veneto was part of the Roman Empire unt ...
,
Friuli Friuli ( fur, Friûl, sl, Furlanija, german: Friaul) is an area of Northeast Italy with its own particular cultural and historical identity containing 1,000,000 Friulians. It comprises the major part of the autonomous region Friuli Venezia Giulia ...
,
Piemonte it, Piemontese , population_note = , population_blank1_title = , population_blank1 = , demographics_type1 = , demographics1_footnotes = , demographics1_title1 = , demographics1_info1 = , demographics1_title2 ...
and
Lombardia (man), (woman) lmo, lumbard, links=no (man), (woman) , population_note = , population_blank1_title = , population_blank1 = , demographics_type1 = , demographics1_footnotes = , demographics1_title1 = , ...
has made important contributions that have changed the character of this liquor from an ''
ammazzacaffè Ammazzacaffè (; Italian for "coffee killer") is a small glass of liqueur usually consumed after coffee to dull its taste or the caffeine effect. It is a common Italian custom, especially after a generous festive meal. Ammazzacaffè is the popula ...
'' to a liquor worthy of international recognition. Initially, the distillery operated only locally, distilling
pomace Pomace ( ), or marc (; from French ''marc'' ), is the solid remains of grapes, olives, or other fruit after pressing for juice or oil. It contains the skins, pulp, seeds, and stems of the fruit. Grape pomace has traditionally been used to prod ...
to produce
grappa Grappa is an alcoholic beverage: a fragrant, grape-based pomace brandy of Italian origin that contains 35 to 60 percent alcohol by volume (70 to 120 US proof). Grappa is made by distilling the skins, pulp, seeds, and stems (i.e., the poma ...
and other
liquor Liquor (or a spirit) is an alcoholic drink produced by distillation of grains, fruits, vegetables, or sugar, that have already gone through alcoholic fermentation. Other terms for liquor include: spirit drink, distilled beverage or hard ...
. Currently it benefits from a national and international network of distribution.


History

* Beginning of the twentieth century. The Family Marzadro operated mainly in the agricultural sector. Due to significant losses in agriculture during
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
, a drop estimated at about 25% compared to 1938 throughout Italy, the family business shifts towards the more profitable agro-industrial sector. * 1949 Sabina starts the
distillation Distillation, or classical distillation, is the process of separation process, separating the components or substances from a liquid mixture by using selective boiling and condensation, usually inside an apparatus known as a still. Dry distilla ...
of
grappa Grappa is an alcoholic beverage: a fragrant, grape-based pomace brandy of Italian origin that contains 35 to 60 percent alcohol by volume (70 to 120 US proof). Grappa is made by distilling the skins, pulp, seeds, and stems (i.e., the poma ...
using 2 direct fire batch dilators while her younger brother Attilio, is charged with sales. The initiative taken by Sabina reflects the change in status and employment of women in Italy following
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
. * 1968 Transfer into new offices in Brancolino. The distillery operates six water bath stills increasing production to about 100,000 bottles annually. * 1978 Control of the distillery passes to the second generation of the family consisting of the four heirs: Elena, Erino, Stefano and Andrea Marzadro. * 1980 Production increases with the addition a
continuous distillation Continuous distillation, a form of distillation, is an ongoing separation in which a mixture is continuously (without interruption) fed into the process and separated fractions are removed continuously as output streams. Distillation is the sep ...
setup to a daily processing capacity of 20 tons of pomace. The company adds 3 employees with a turnover of 300 million pounds a year. Start in this decade, the market crisis of brandy due to factors of poor quality, market restrictions confined to areas in the Alps (Piedmont, Friuli, Trentino Alto Adige, Veneto and Lombardy), high consumption of homemade brandy and preference Cognac, Brandy and Whisky on the domestic market. Introduction of new products or alcohol brandy blueberry, peach, strawberry, raspberry and started production of souvenir bottles and bottles decorated by hand to cater to tourists. * From 1984 to 1994 the company increases its revenue to around 800 million liras (400 thousand euros) yearly. * 1985 Introduction of
varietal A varietal wine is a wine made primarily from a single named grape variety, and which typically displays the name of that variety on the wine label.The American Heritage Dictionary of the English Language, Fourth Edition, 2000.winepros.com.au. ...
grappas and fruit liquors such as apple and pear. * 1995 Acquisition of a new building for use as warehouse, automatic bottling equipment and new administrative offices. The number of employees increases to 40 with a turnover reaching 13 billion liras (6.5 million euros) per year. * 1999 Innovative project to produce ''grappa stravecchia'' aged 18 months in barrels of four different types of woods: oak, acacia, ash and cherry. 2004 Construction of a new building designed by the architects Günther Plaickner and Walter Maurmayr. Made of stone, wood and glass, its architecture reflects the philosophy of the distillery blending into the landscape of the region and reminding of the castles that dot the Lagarina Valley. This becomes the new home of Marzadro Distilleriy in
Nogaredo Nogaredo (''Nogarédo'' in local dialect) is a ''comune'' (municipality) in Trentino in the northern Italian region Trentino-Alto Adige/Südtirol, located about southwest of Trento. As of 31 December 2004, it had a population of 1,747 and an area ...
.


Offices and awards

* Stephen Marzadro, Vice President, Institute for Protection of Trentino Grappa. * IWSC - International Wine & Spirit Competition: 5 awards. * ISW - Internationaler Spirituosen Wettbewerb: 5 awards. * Interregional Competition ''Alembicco del Garda'': 13 awards. * National Competition Grappa: 3 awards. * Competition Selection ''Brandy Gold'': 4 awards.


Educational Visits

The distillery offers tours to groups spoken in German, Italian, EnglishArchived a
Ghostarchive
and th
Wayback Machine
and French. From September to November it is possible to see the distillery in operation.


References


External links


Official site of the Distillery Marzadro


Further reading

Regional Economic Insights: The Trentino Alto Adige / Südtirol in the twentieth century. 2: Economics. The trajectories of development. Andrea Leonardi, Necklace: Grenzen / Borders, Year: 2009 {{ISBN, 978-88-7197-121-6 File:Marzadro Impianto moderno distillazione grappa.png File:Marzadro-distillatore.png File:Marzadro-18lune.jpg File:Alambicco anni60.png Distilleries in Italy Companies based in Trentino