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Mary Joe Matalin (born August 19, 1953) is an American
political consultant Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely tel ...
well known for her work with the Republican Party. She has served under President
Ronald Reagan Ronald Wilson Reagan ( ; February 6, 1911June 5, 2004) was an American politician, actor, and union leader who served as the 40th president of the United States from 1981 to 1989. He also served as the 33rd governor of California from 1967 ...
, was campaign director for
George H. W. Bush George Herbert Walker BushSince around 2000, he has been usually called George H. W. Bush, Bush Senior, Bush 41 or Bush the Elder to distinguish him from his eldest son, George W. Bush, who served as the 43rd president from 2001 to 2009; pr ...
, was an assistant to
President President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...
George W. Bush George Walker Bush (born July 6, 1946) is an American politician who served as the 43rd president of the United States from 2001 to 2009. A member of the Republican Party, Bush family, and son of the 41st president George H. W. Bush, he ...
, and counselor to
Vice President A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on t ...
Dick Cheney Richard Bruce Cheney ( ; born January 30, 1941) is an American politician and businessman who served as the 46th vice president of the United States from 2001 to 2009 under President George W. Bush. He is currently the oldest living former U ...
until 2003. Matalin has been chief editor of
Threshold Editions Threshold Editions is an imprint of publishers Simon & Schuster, a division of ViacomCBS, specializing in conservative non-fiction. The publisher is Louise Burke; Mary Matalin was its founding editor-in-chief. Threshold Editions was founded to ...
, a
conservative Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization i ...
publishing imprint at
Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publ ...
, since March 2005. She is married to Democratic political consultant
James Carville Chester James Carville Jr. (born October 25, 1944) is an American political consultant, author, and occasional actor who has strategized for candidates for public office in the United States and in at least 23 nations abroad. A Democrat, he is an ...
. She appears in the award-winning documentary film '' Boogie Man: The Lee Atwater Story'' and also played herself, opposite her husband, James Carville,
John Slattery John M. Slattery Jr. (born August 13, 1962) is an American actor and director widely known for his role as Roger Sterling Jr. in the AMC drama series ''Mad Men'' (2007–15), for which he was nominated four times for the Primetime Emmy Award fo ...
, and
Mary McCormack Mary Catherine McCormack (born February 8, 1969) is an American actress. She has had leading roles as Justine Appleton in the series '' Murder One'' (1995–97), as Deputy National Security Adviser Kate Harper in ''The West Wing'' (2004–06), a ...
in the short lived
HBO Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...
series '' K Street''. On May 5, 2016, Matalin announced she has changed her party registration to
Libertarian Libertarianism (from french: libertaire, "libertarian"; from la, libertas, "freedom") is a political philosophy that upholds liberty as a core value. Libertarians seek to maximize autonomy and political freedom, and minimize the state's e ...
.


Early life

Matalin grew up in the
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
suburb of Burnham,
Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolita ...
, the daughter of Eileen (née Emerson), who ran beauty salons, and Steven Matalin, a steel mill worker. Her paternal grandparents were Croatian immigrants and her mother was of Irish descent. Matalin originally intended to follow her mother into the beauty salon profession, and briefly considered becoming a model. Instead, Matalin attended
Thornton Fractional North High School Thornton Fractional North High School (T.F. North, TF North, TFN; formerly Thornton Fractional Township High School) is a Public Secondary school in Calumet City, Illinois. It first opened its doors in March 1926. The school serves Calumet C ...
and attended
Western Illinois University Western Illinois University (WIU) is a public university in Macomb, Illinois. It was founded in 1899 as Western Illinois State Normal School. As the normal school grew, it became Western Illinois State Teachers College. History Western Illin ...
for college and Hofstra University School of Law, where she dropped out after one year.


Career

Matalin's first campaign was
Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolita ...
Lieutenant Governor
Dave O'Neal David C. O’Neal (January 24, 1937 – July 10, 2021) was an American politician who served as the 41st Lieutenant Governor of Illinois from 1977 to 1981. For six years he served as Saint Clair County Sheriff, the first Republican to hold tha ...
's bid for the
U.S. Senate The United States Senate is the upper chamber of the United States Congress, with the House of Representatives being the lower chamber. Together they compose the national bicameral legislature of the United States. The composition and powe ...
in 1980, a race O'Neal lost to
Alan Dixon Alan John Dixon (July 7, 1927 – July 6, 2014) was an American politician and member of the Democratic Party who served in the Illinois General Assembly from 1951 to 1971, as the Illinois Treasurer from 1971 to 1977, as the Illinois Secretary of ...
. After O'Neal's loss, Matalin began her career with the
Republican National Committee The Republican National Committee (RNC) is a U.S. political committee that assists the Republican Party of the United States. It is responsible for developing and promoting the Republican brand and political platform, as well as assisting in fu ...
, where she would remain for nearly two decades as a key Republican strategist. Leaving briefly to attend Hofstra University School of Law, Matalin dropped out after just one year, and in 1984 returned to the RNC. She rose quickly, as an aide to Richard Bond and Chief of Staff to RNC co-Chairperson Betty Heitman in 1985. A year later, Matalin gained national attention when she joined
George H. W. Bush George Herbert Walker BushSince around 2000, he has been usually called George H. W. Bush, Bush Senior, Bush 41 or Bush the Elder to distinguish him from his eldest son, George W. Bush, who served as the 43rd president from 2001 to 2009; pr ...
's 1988 presidential campaign, working as both Deputy Political Director and
Midwest The Midwestern United States, also referred to as the Midwest or the American Midwest, is one of four Census Bureau Region, census regions of the United States Census Bureau (also known as "Region 2"). It occupies the northern central part of ...
Regional Political Director in the primaries. After the election, Matalin was appointed Chief of Staff to then RNC Chairman
Lee Atwater Harvey LeRoy "Lee" Atwater (February 27, 1951 – March 29, 1991) was an American political consultant and strategist for the Republican Party. He was an adviser to US presidents Ronald Reagan and George H. W. Bush and chairman of the Repub ...
. In that capacity, she would in effect run the RNC for nearly a year, as Atwater—his health declining due to an inoperable brain tumor—spent 170 days in the hospital between his diagnosis in early March 1990 and eventual death on March 29, 1991. In 1992, Matalin served as the deputy campaign manager for political operations on Bush's reelection campaign. Ironically, she served in this role while dating her future husband, James Carville, who was chief strategist for the Clinton campaign. Matalin was a host of
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...
's ''
Crossfire A crossfire (also known as interlocking fire) is a military term for the siting of weapons (often automatic weapons such as assault rifles or sub-machine guns) so that their arcs of fire overlap. This tactic came to prominence in World War I. ...
'' political debate show, and in 1993, she co-hosted ''
Equal Time The equal-time rule specifies that American radio and television broadcast stations must provide equivalent access to competing political candidates. This means, for example, that if a station broadcasts a message by a candidate in prime time, ...
'', which aired on the
CNBC CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk sho ...
business television channel. Matalin was also the host of her own
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...
show in the 1990s, ''The Mary Matalin Show'', which was carried on the
CBS Radio Network CBS News Radio, formerly known as CBS Radio News and historically known as the CBS Radio Network, is a radio network that provides news to more than 1,000 radio stations throughout the United States. The network is owned by Paramount Global. It ...
. She is currently on the nationally syndicated radio program ''Both Sides Now w/ Huffington & Matalin'', hosted by
Mark J. Green Mark Joseph Green (born March 15, 1945) is an American author, former public official, public interest lawyer, and Democratic politician from New York City. Green was New York City Consumer Affairs Commissioner from 1990 to 1993 and New York Ci ...
and aired weekends on 120 stations. Matalin worked in various roles in the
George W. Bush administration George W. Bush's tenure as the 43rd president of the United States began with his first inauguration on January 20, 2001, and ended on January 20, 2009. Bush, a Republican from Texas, took office following a narrow victory over Democratic ...
. She resigned on December 31, 2002. Matalin also appeared alongside her husband James Carville in
HBO Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...
's 2003 television show '' K Street'' where she and her husband played versions of themselves as they lobbied real and fictional politicians. The show was directed by
Academy Award The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...
winner
Steven Soderbergh Steven Andrew Soderbergh (; born January 14, 1963) is an American film director, producer, screenwriter, cinematographer and editor. A pioneer of modern independent cinema, Soderbergh is an acclaimed and prolific filmmaker. Soderbergh's direc ...
and featured a cast of fictional and real characters working in the political sphere. In March 2005, Matalin was hired as chief editor of a new conservative publishing imprint,
Threshold Editions Threshold Editions is an imprint of publishers Simon & Schuster, a division of ViacomCBS, specializing in conservative non-fiction. The publisher is Louise Burke; Mary Matalin was its founding editor-in-chief. Threshold Editions was founded to ...
, for
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
-owned
Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publ ...
. On August 1, 2008, this division released ''
The Obama Nation ''The Obama Nation: Leftist Politics and the Cult of Personality'' is a bestselling book by Jerome Corsi intended by its author to oppose Barack Obama's candidacy for President of the United States. The book alleges Obama's "extreme leftism", "e ...
'', written by
Jerome Corsi Jerome Robert Corsi (born August 31, 1946) is an American politcal scientist and author critical of the left wing. His two ''New York Times'' best-selling books, '' Unfit for Command'' (2004) and ''The Obama Nation'' (2008), attacked Democrat ...
, who co-authored '' Unfit for Command: Swift Boat Veterans Speak Out Against John Kerry''. Other notable titles published by Threshold Editions includes
Dick Cheney Richard Bruce Cheney ( ; born January 30, 1941) is an American politician and businessman who served as the 46th vice president of the United States from 2001 to 2009 under President George W. Bush. He is currently the oldest living former U ...
's ''
In My Time ''In My Time'' is the ninth studio album by Greek keyboardist and composer Yanni, released on the Private Music label in 1993. This album is a gentler collection of piano-focused pieces. The album attained Platinum status and was the second Gramm ...
'',
Karl Rove Karl Christian Rove (born December 25, 1950) is an American Republican political consultant, policy advisor, and lobbyist. He was Senior Advisor and Deputy Chief of Staff during the George W. Bush administration until his resignation on August 3 ...
's ''Courage and Consequence'' and a number of
Glenn Beck Glenn Lee Beck (born February 10, 1964) is an American conservative political commentator, radio host, entrepreneur, and television producer. He is the CEO, founder, and owner of Mercury Radio Arts, the parent company of his television and rad ...
books including ''Cowards'', and '' Broke''. In April 2006, she was appointed Treasurer of Virginia
Republican Republican can refer to: Political ideology * An advocate of a republic, a type of government that is not a monarchy or dictatorship, and is usually associated with the rule of law. ** Republicanism, the ideology in support of republics or agains ...
Senator
George Allen George Allen may refer to: Politics and law * George E. Allen (1896–1973), American political operative and one-time head coach of the Cumberland University football team * George Allen (Australian politician) (1800–1877), Mayor of Sydney and ...
's re-election committee. She worked on the presidential campaign of Fred Thompson until January 2008, when Thompson dropped out of the race. In 2008, Matalin joined the Board of Directors at
The George Washington University , mottoeng = "God is Our Trust" , established = , type = Private federally chartered research university , academic_affiliations = , endowment = $2.8 billion (2022) , preside ...
's Cheney Cardiovascular Institute. Matalin also serves on numerous other boards including The Water Institute of the Gulf (TWIG), Conscience Cause, The New Orleans Jazz Orchestra (NOJO) and the Tulane President's Council. Matalin appears in the 2008 award-winning documentary on
Lee Atwater Harvey LeRoy "Lee" Atwater (February 27, 1951 – March 29, 1991) was an American political consultant and strategist for the Republican Party. He was an adviser to US presidents Ronald Reagan and George H. W. Bush and chairman of the Repub ...
, '' Boogie Man: The Lee Atwater Story''. Speaking about Lee, she says, "They had to kill the messenger because they couldn't kill the message. They had to turn him into the Boogie Man. Satan incarnate." On April 26, 2009, Matalin returned to CNN as a political contributor, joining her husband, James Carville on a special "First 100 Days" edition of ''
State of the Union with John King ''State of the Union'', branded as ''State of the Union with Jake Tapper and Dana Bash'', is an American Sunday talk show and political discussion television program on CNN and broadcast around the world by CNN International. It has been co-an ...
''. In 2010, Matalin and husband James Carville were named co-chairs of
Super Bowl XLVII Super Bowl XLVII was an American football game between the American Football Conference (AFC) champion Baltimore Ravens and the National Football Conference (NFC) champion San Francisco 49ers to decide the National Football League (NFL) champion ...
Host Committee, held in 2013 in New Orleans. In 2012, Matalin and husband Carville began appearing together in "Cocktail Party" commercials for
Maker's Mark Maker's Mark is a small-batch bourbon whisky produced in Loretto, Kentucky, by Beam Suntory. It is bottled at 90 U.S. proof (45% alcohol by volume) and sold in squarish bottles sealed with red wax. The distillery offers tours, and is part of ...
Kentucky Straight Bourbon. Believing that farm animals should be treated humanely, Matalin teamed up with
PETA Peta or PETA may refer to: Acronym * Pembela Tanah Air, a militia established by the occupying Japanese in Indonesia in 1943 * People for the Ethical Treatment of Animals, an American animal rights organization * People Eating Tasty Animals, an ...
to produce a video in 2013, encouraging Indiana lawmakers to vote against "ag-gag" bills that would ban unapproved videotaping on farms and businesses. On May 5, 2016, Matalin announced she has changed her party registration to
Libertarian Libertarianism (from french: libertaire, "libertarian"; from la, libertas, "freedom") is a political philosophy that upholds liberty as a core value. Libertarians seek to maximize autonomy and political freedom, and minimize the state's e ...
, as that party represents her " Jeffersonian, Madisonian ..constitutional principles" better than the Republican Party, after the GOP lost two successive presidential elections and was "falling apart." While maintaining the change was not because of
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
becoming the presumptive Republican nominee, she criticized Trump for "his high school boy antics with women." She endorsed
Austin Petersen Austin Wade Petersen (born February 19, 1981) is an American writer, political activist, commentator, and broadcaster. He is currently the host of the Austin Petersen show on Real Talk Radio Network in the St Louis region. He's also the hos ...
for president in May 2016. She was named
PETA Peta or PETA may refer to: Acronym * Pembela Tanah Air, a militia established by the occupying Japanese in Indonesia in 1943 * People for the Ethical Treatment of Animals, an American animal rights organization * People Eating Tasty Animals, an ...
's "Person of the Year" in December 2016. The organization cited her willingness to fight for the humane treatment of monkeys and farm animals, and "for setting a tremendous example of compassion that all Americans can follow."


Personal life

On November 25, 1993 (Thanksgiving Day), Matalin married
James Carville Chester James Carville Jr. (born October 25, 1944) is an American political consultant, author, and occasional actor who has strategized for candidates for public office in the United States and in at least 23 nations abroad. A Democrat, he is an ...
, a political strategist for candidates of the Democratic Party, in New Orleans. They have two daughters. Matalin and Carville have gone on record saying they do not talk politics at home. The best example of contention between the two, aside from appearances on talk shows, is the 1993 movie ''
The War Room ''The War Room'' is a 1993 American documentary film about Bill Clinton's campaign for President of the United States during the 1992 United States presidential election. Directed by Chris Hegedus and D. A. Pennebaker, the film was released on D ...
''. In the 1992 political campaign, Matalin and Carville were staffing opposing campaigns. Matalin wrote the best-selling book ''All's Fair: Love, War and Running for President'' with Carville and co-author
Peter Knobler Peter Knobler (born 1946) is an American writer living in New York City. He has collaborated on fifteen books, ten of them best sellers and was the editor-in-chief of ''Crawdaddy'' magazine from 1972 to 1979.New Orleans New Orleans ( , ,New Orleans
Merriam-Webster.
; french: La Nouvelle-Orléans , es, Nuev ...
. On April 26, 2009, ''
The Times-Picayune ''The Times-Picayune/The New Orleans Advocate'' is an American newspaper published in New Orleans, Louisiana, since January 25, 1837. The current publication is the result of the 2019 acquisition of ''The Times-Picayune'' (itself a result of th ...
'' carried a joint op-ed "Point of View" by Matalin and Carville on their reasons for settling in New Orleans. Matalin and Carville are profiled in the Politics chapter of the book ''The Compatibility Matrix''.The Compatibility Matrix: The Qualities of Your Ideal Mate, Heather Collins Grattan, CreateSpace, 2011, pp. 61–62.


In popular culture

In the 2018 film ''
Vice A vice is a practice, behaviour, or habit generally considered immoral, sinful, criminal, rude, taboo, depraved, degrading, deviant or perverted in the associated society. In more minor usage, vice can refer to a fault, a negative character tra ...
'', Matalin is portrayed by Camille Harman.


References


External links


Mary Matalin discussing Lee Atwater in the film
'' Boogie Man: The Lee Atwater Story'' * * {{DEFAULTSORT:Matalin, Mary 1953 births American people of Croatian descent American people of Irish descent American political consultants American political commentators George W. Bush administration personnel Illinois Republicans Living people Louisiana Libertarians Louisiana Republicans People from Calumet City, Illinois People from Cook County, Illinois People from New Orleans United States presidential advisors Western Illinois University alumni Women in Illinois