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Adventure into Fear was a set of American television series planned for the streaming service
Hulu Hulu () is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television serie ...
, based on characters that appear in publications by Marvel Comics. Produced by Marvel Television and ABC Signature Studios, they were to be set in the Marvel Cinematic Universe (MCU) and acknowledge the continuity of the franchise's films and other television series. Following the cancellation of all Marvel's Netflix television series, Hulu ordered a set of interconnected new series from Marvel based on fear-focused Marvel properties in May 2019. Labelled "Adventure into Fear", the series included ''Ghost Rider''—starring Gabriel Luna, reprising his role from
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
's '' Agents of S.H.I.E.L.D.''—and '' Helstrom'', though ''Ghost Rider'' was dropped during development. ''Helstrom'' stars
Tom Austen Thomas Michael Carter (born 15 September 1987), known professionally as Tom Austen, is an English actor, known for his television appearances portraying Jasper Frost on '' The Royals'' and Guy Hopkins on ''Grantchester''. Early life Born in t ...
and Sydney Lemmon, and debuted in October 2020. Several more series were in development for the banner, but Marvel Television stopped work on these when it was folded into
Marvel Studios Marvel Studios, LLC (originally known as Marvel Films from 1993 to 1996) is an American film and television production company that is a subsidiary of Walt Disney Studios, a division of the Walt Disney Company. Marvel Studios produces the Mar ...
in December 2019. ''Helstrom'' was canceled a year later in December 2020.


Development

In May 2019, after all of Marvel's Netflix television series were cancelled by that service, Marvel Television announced that two new series based on Ghost Rider and the siblings Daimon and Ana Helstrom had been ordered straight-to-series by Hulu, which had recently become majority-controlled by Marvel's parent company Disney. The intention was to build an interconnected universe between the two series in a similar fashion to the world created for Marvel's Netflix shows, while telling standalone stories that fit within the wider MCU. A series based on Ghost Rider had been rumored at Marvel Television since the character appeared on their
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
series '' Agents of S.H.I.E.L.D.'', but the company did not want to make a spin-off series for the character at ABC because they wanted the series to be more mature than that network would allow; Hulu's series '' Castle Rock'' is closer to the tone that Marvel intended for ''Ghost Rider'', so the studio began discussions with Hulu about expanding their slate at the service beyond the young adult series ''
Runaways Runaway, Runaways or Run Away may refer to: Engineering * Runaway reaction, a chemical reaction releasing more heat than what can be removed and becoming uncontrollable * Thermal runaway, self-increase of the reaction rate of an exothermic proce ...
''. Marvel initially referred to the two series as the cornerstone of the "Spirits of Vengeance", with Loeb adding that they were moving into a new, "chilling" corner of the Marvel Universe. Loeb said in August that he saw the Hulu series as Marvel Television "arising again" after the Netflix cancellations. He explained that discussions with Hulu regarding ''Ghost Rider'' had expanded to "three or four shows" that could be put together in a similar model to the Netflix series, and Marvel was now referring to these collectively as "Adventure into Fear". Loeb said this was not another name for "Marvel Horror" as Marvel was not interested in making horror series in the vein of the ''Saw'' franchise, instead wanting to focus on heroes who were feared by others. He added that further series under this banner beyond ''Ghost Rider'' and ''Helstrom'' were in development. At least two additional series were in development, with the plan to have the four series crossover in a '' Defenders''-style event, with Lilith, Mother of All Demons serving as the antagonist. A month later, Hulu decided to no longer move forward with ''Ghost Rider'' due to creative differences, though ''Helstrom'' was still planned to go ahead. When production began on ''Helstrom'' in October, Loeb reiterated that it was just the first series of the "Adventure into Fear" franchise. However, Marvel Television was folded into
Marvel Studios Marvel Studios, LLC (originally known as Marvel Films from 1993 to 1996) is an American film and television production company that is a subsidiary of Walt Disney Studios, a division of the Walt Disney Company. Marvel Studios produces the Mar ...
in December 2019 and stopped development on all new projects. Some Marvel Television executives moved to Marvel Studios to oversee the completion of ''Helstrom'' and other series that were already in production.


''Helstrom'' (2020)

Daimon and Ana Helstrom, the children of a powerful serial killer, hunt down the worst of humanity. Hulu ordered ''Helstrom'', based on the characters Daimon and Satana Hellstrom, for a 10-episode series in May 2019. Paul Zbyszewski was set as showrunner and executive producer alongside Loeb. The series stars
Tom Austen Thomas Michael Carter (born 15 September 1987), known professionally as Tom Austen, is an English actor, known for his television appearances portraying Jasper Frost on '' The Royals'' and Guy Hopkins on ''Grantchester''. Early life Born in t ...
and Sydney Lemmon respectively as Daimon and Ana Helstrom, along with
Elizabeth Marvel Elizabeth Marvel (born November 27, 1969) is an American actress. Her most prominent roles include Det. Nancy Parras on ''The District'', Solicitor General of the United States, Solicitor General Heather Dunbar on ''House of Cards (American TV se ...
as Victoria Helstrom, Robert Wisdom as Henry / Caretaker, Ariana Guerra as Gabriella Rossetti,
June Carryl June A. Carryl (born June 10, 1967) is an American actress and playwright who has made numerous television appearances such as '' Mindhunter''. Biography June Carryl was raised in Denver by her single mother alongside two younger siblings. Her mo ...
as Louise Hastings, and Alain Uy as Chris Yen. Filming began in early October 2019 in Vancouver, and wrapped in March 2020. ''Helstrom'' was released on October 16, 2020, and canceled on December 14, 2020. Review aggregator Rotten Tomatoes reported an approval rating of 27% based on 26 reviews, with an average rating of 5/10, while Metacritic, which uses a weighted average, assigned a score of 40 out of 100 based on 9 critics. Roxxon Corporation, a company that has been featured throughout the MCU, is referenced in the series.


Abandoned projects


''Ghost Rider''

On the Texas–Mexico border,
Robbie Reyes Roberto "Robbie" Reyes is a superhero appearing in American comic books published by Marvel Comics. He is the fifth Marvel character to use the name Ghost Rider, after Carter Slade (the Western comics hero later known as the Phantom Rider), J ...
avenges the innocent by unleashing the demonic Ghost Rider. During development on the fourth season of '' Agents of S.H.I.E.L.D.'', Marvel suggested that the series introduce Ghost Rider, after the character's film rights had returned to Marvel from
Sony Pictures Sony Pictures Entertainment Inc. (commonly known as Sony Pictures or SPE, and formerly known as Columbia Pictures Entertainment, Inc.) is an American diversified multinational mass media and entertainment studio Conglomerate (company), conglom ...
in May 2013. The
Robbie Reyes Roberto "Robbie" Reyes is a superhero appearing in American comic books published by Marvel Comics. He is the fifth Marvel character to use the name Ghost Rider, after Carter Slade (the Western comics hero later known as the Phantom Rider), J ...
version of the character was chosen over other versions from the comics due to his family values, and to help the series distance itself from Sony's '' Ghost Rider'' films that starred Nicolas Cage as the Johnny Blaze version of the character. Gabriel Luna was announced to be playing Reyes at the 2016 San Diego Comic-Con. A month later, Marvel Television head Jeph Loeb said the character "could venture into other sections" of the MCU, depending on the audience's response to his appearance in ''S.H.I.E.L.D.'' Luna expressed interest in reprising his role outside of the series, adding that he "signed on the line to do all the work necessary". That October, Luna said there had been "rumblings" about a spin-off for the character, but reiterated that it would depend on audience response, though Marvel Television had been keen on a spin-off "almost instantly after the character debuted", executing the hold clause in Luna's contract then to ensure he would be available for any such project. Hulu ordered ''Ghost Rider'' to series in May 2019, with Ingrid Escajeda set as
showrunner A showrunner (or colloquially a helmer) is the top-level executive producer of a television series production who has creative and management authority through combining the responsibilities of employer and, in comedy or dramas, typically also th ...
and executive producer alongside ''Agents of S.H.I.E.L.D.'' Paul Zbyszewski and Loeb, and Luna reprising his role. Luna reiterated how the series had been in development for some time and he had remained contracted for almost three years with the promise that it would eventually be made. Luna also believed that the announced acquisition of 21st Century Fox by Disney helped provide momentum to finally announce the series. Rather than being a traditional spin-off from ''S.H.I.E.L.D.'', Hulu described the series as a new story that "lives unto its own" but is about the same character. The series was set to be a co-production between Marvel Television and ABC Signature Studios. Escajeda was drawn to the series' conflicted characters and horror tone, and said that she would be targeting both existing fans of the property and general audiences with the series. In July, Loeb said the series would reference Reyes's role in ''Agents of S.H.I.E.L.D.'' Luna said he had a "really awesome idea" for the series that would have kept Reyes in Los Angeles, and he hoped to include traditional Ghost Rider comic book villains such as Lilith, Mother of All Demons. She would have been introduced before her appearance in the Adventure into Fear crossover event. ''Agents of S.H.I.E.L.D.'' visual effects supervisor Mark Kolpack was approached to serve in the same role on ''Ghost Rider'', but ultimately passed because of the series' budgetary restraints. In September, Hulu chose not to move forward with the project due to creative differences. Luna said this news was surprising and he had been "ready to rock" on the series, with pre-production underway including sets being built and scripts being written;
Ken Kristensen Ken Kristensen is a screenwriter, TV writer, and comic book author. Kristensen has served as writer-producer on multiple series including '' Shantaram'' (Apple TV+/Paramount), '' The Continental: From the World of John Wick'' (Peacock/Lionsgate ...
had been working as a writer and consulting producer on the series, and
Dave Blass David "Dave" Blass is an American production designer and art director. Work For his work on the '' Justified'' television series Blass was nominated for the 2012 Primetime Emmy Award for Outstanding Art Direction for a Single-Camera Series f ...
was set as production designer. Luna said the cancelation was "the nature of this business" and he had "the time of islife" playing the character already.


Other

Loeb stated in August 2019 that there were several "Adventure into Fear" series being developed for Hulu that had not yet been announced, and reiterated this in October. Marvel had registered trademarks for "
Glyph A glyph () is any kind of purposeful mark. In typography, a glyph is "the specific shape, design, or representation of a character". It is a particular graphical representation, in a particular typeface, of an element of written language. A g ...
" and "
Spirits of Vengeance Ghost Rider is the name of multiple antiheroes and superheroes appearing in American comic books published by Marvel Comics. Marvel had previously used the name for a Western character whose name was later changed to Phantom Rider. The first ...
" by this time. However, by December 2019 Marvel Television was no longer developing new series.


See also

* Marvel's ABC television series * Marvel's Netflix television series * Marvel's young adult television series


Notes


References

{{Marvel Comics live-action TV Hulu original programming Marvel Cinematic Universe television franchises