Martina Castro
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Martina Castro is an Uruguayan-American audio journalist, editor, producer, and educator. She is the CEO and founder of Adonde Media, a podcast production company and host of the ''
Duolingo Duolingo ( ) is an American educational technology company which produces learning apps and provides language certification. On its main app, users can practice vocabulary, grammar, pronunciation and listening skills using spaced repetition. D ...
Spanish'' and ''The Vivo Songbook Podcasts''. She co-founded and produced Radio Ambulante, the first Spanish-language podcast distributed by
NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...
.


Early life and education

Castro was born in 1982 in
Maryland Maryland ( ) is a state in the Mid-Atlantic region of the United States. It shares borders with Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware and the Atlantic Ocean to ...
to a mother and father from Montevideo, Uruguay. As a young child, she first spoke Spanish and then learned English, and then immersed herself in Spanish during a month-long visit to Uruguay when she was 13, after which she has said she began to think in Spanish. Throughout her childhood, she regularly visited her family in Uruguay. Castro attended
Thomas Jefferson High School for Science and Technology Thomas Jefferson High School for Science and Technology (also known as TJHSST, TJ, or Jefferson) is a Virginia state-chartered magnet high school in Fairfax County, Virginia operated by Fairfax County Public Schools. The school occupies the buil ...
in
Alexandria, Virginia Alexandria is an independent city in the northern region of the Commonwealth of Virginia, United States. It lies on the western bank of the Potomac River approximately south of downtown Washington, D.C. In 2020, the population was 159,467. ...
, and then attended Amherst College. While in college, Castro wrote the first blog for
NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...
's Next Generation Radio program. Castro graduated from Amherst in 2004, majoring in women's and gender studies.


Career

After graduating college, Castro had an internship at NPR, and then worked at NPR for four and a half years on a variety of NPR's newsprograms. After NPR, she worked at
KALW KALW (91.7 MHz) is an educational FM public radio station, licensed to the San Francisco Unified School District (SFUSD), which serves the San Francisco Bay Area. Its studios are located at Phillip and Sala Burton Academic High School off ...
, an NPR member station in
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
,
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
. At KALW, she was a managing editor of the KALW show ''
Crosscurrents ''CrossCurrents'' is a quarterly academic journal published by the Association for Public Religion and Intellectual Life (before 1990, it was published by the Convergence). Now published as a peer-reviewed academic journalAccording to the journal ...
'' and produced a series titled Audiophiles. In 2011, Castro co-founded Radio Ambulante with
Daniel Alarcón Daniel Alarcón (born March 5, 1977 in Lima, Peru) is a Peruvian-American novelist, journalist and radio producer. He is co-founder, host and executive producer of '' Radio Ambulante'', an award-winning Spanish language podcast distributed by NP ...
, Carolina Guerrero, and Annie Correal; the show is now distributed by NPR, and Castro also worked as a sound designer for the project. Castro has also worked independently on other projects for ''
All Things Considered ''All Things Considered'' (''ATC'') is the flagship news program on the American network National Public Radio (NPR). It was the first news program on NPR, premiering on May 3, 1971. It is broadcast live on NPR affiliated stations in the United ...
'' and ''
Morning Edition ''Morning Edition'' is an American radio news program produced and distributed by NPR. It airs weekday mornings (Monday through Friday) and runs for two hours, and many stations repeat one or both hours. The show feeds live from 5:00 to 9:00 A ...
''. In 2015, Castro received a Fulbright grant to teach the art of audio storytelling at the University of Montevideo in Uruguay. She then moved to Chile and applied to the incubator program StartUp Chile. In that program, she started Adonde Media, a global production company focused on podcasts in Spanish. Since its founding in 2017, Adonde Media clients have included
Duolingo Duolingo ( ) is an American educational technology company which produces learning apps and provides language certification. On its main app, users can practice vocabulary, grammar, pronunciation and listening skills using spaced repetition. D ...
, TED,
Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...
,
Vice News Vice News (stylized as VICE News) is Vice Media's current affairs channel, producing daily documentary essays and video through its website and YouTube channel. It promotes itself on its coverage of "under-reported stories". Vice News was create ...
, and
Georgetown University Georgetown University is a private university, private research university in the Georgetown (Washington, D.C.), Georgetown neighborhood of Washington, D.C. Founded by Bishop John Carroll (archbishop of Baltimore), John Carroll in 1789 as Georg ...
. In 2017, the ''Duolingo Spanish Podcast'' launched, hosted and co-produced by Castro, to support English speakers learning Spanish, using true first-person stories from around the Spanish-speaking world. In 2020, Castro narrated a six-part series titled "El Gran Robo Argentino" ("The Great Argentine Heist") on the ''Duolingo Spanish Podcast'', focused on the true story of a 2006 bank robbery in Argentina, with interviews of people related to the historical event. Castro has also focused on data collection about podcast user interests and habits; in 2019, the community of Spanish language podcasters that she co-founded called Podcaster@s, conducted the first collaborative podcast listener survey, and in 2020, Adonde Media was a funder of the first U.S. Latino Podcast Listener Report by Edison Research. In 2020, Adonde Media announced it would produce and distribute the fifth season of the Spanish-language podcast, ''Las Raras'', with Castro as the executive producer. Castro was the executive producer of the ''Las Raras'' episode "Cruces en el desierto" (Crosses in the Desert), which won the 2020 Best Audio Documentary award from the International Documentary Association. In 2021, Adonde Media and
Hrishikesh Hirway Hrishikesh Hirway (born February 1, 1979) is an American musician, producer, and podcast and television host. He has made four albums under the name The One AM Radio, and has a side project with Lakeith Stanfield called Moors. He is the creator a ...
announced their partnership with support from PRX's
Radiotopia Radiotopia is a podcast network founded by '' 99% Invisible'' host Roman Mars and run by the Public Radio Exchange. The network is organized as a collective of some two dozen shows whose producers have complete artistic control over their work. ...
to produce a spinoff of ''
Song Exploder ''Song Exploder'' is a music podcast created by Hrishikesh Hirway, who hosted it from its 2014 inception until late 2018 and again from December 2019 onwards. In January 2019, Thao Nguyen became a guest host for the year, with Christian Koons se ...
'', titled ''Canción Exploder'', for Spanish-speaking audiences.


Awards and honors

* 2010 New Voices Scholar, Association of Independents in Radio *2014 National Edward R. Murrow award for News Documentary (host, editor, and producer of ''The Race to an Emergency'') * 2020 Best Audio Documentary award, International Documentary Association (executive producer of ''Crosses in the Desert / Cruces en el desierto'')


References


External links

*
Adonde Media

Radio Ambulante
{{DEFAULTSORT:Castro, Martina Living people 21st-century American businesswomen 21st-century American businesspeople 21st-century American women writers American women editors American editors Women podcasters American women radio journalists People from Maryland American women chief executives American company founders Amherst College alumni 1982 births