Martin Bauer
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Martin W. Bauer is a Professor of
social psychology Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people or by social norms. Social psychologists typically explain human behavior as a result of the r ...
. He directs the MSc in Social and Public Communication at the Department of Psychological and Behavioural Science at
LSE LSE may refer to: Computing * LSE (programming language), a computer programming language * LSE, Latent sector error, a media assessment measure related to the hard disk drive storage technology * Language-Sensitive Editor, a text editor used on ...
. Martin Bauer was a Research Fellow in 'Public Understanding of Science' at the
Science Museum A science museum is a museum devoted primarily to science. Older science museums tended to concentrate on static displays of objects related to natural history, paleontology, geology, industry and industrial machinery, etc. Modern trends in mu ...
in
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
, an academic visitor to the
Maison des Sciences de l'homme Maison des Sciences de l'Homme also known as MSH a is a research foundation based in Paris, France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, ...
in
Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...
, and he teaches regularly in
Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
at the
Universidade Federal do Rio Grande do Sul The Federal University of Rio Grande do Sul ( pt, Universidade Federal do Rio Grande do Sul, UFRGS) is a Brazilian public federal research university based in Porto Alegre, Rio Grande do Sul. UFRGS is among the largest and highest-rated universi ...
and the
Pontifícia Universidade Católica do Rio Grande do Sul The Pontifical Catholic University of Rio Grande do Sul ( pt, Pontifícia Universidade Católica do Rio Grande do Sul, PUCRS) is a private non-profit Catholic university. With campuses in the Brazilian cities of Porto Alegre and Viamão, it is the ...
.


Biography

Bauer was educated at the
University of Bern The University of Bern (german: Universität Bern, french: Université de Berne, la, Universitas Bernensis) is a university in the Switzerland, Swiss capital of Bern and was founded in 1834. It is regulated and financed by the Canton of Bern. It ...
in
Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
and trained at the
London School of Economics , mottoeng = To understand the causes of things , established = , type = Public research university , endowment = £240.8 million (2021) , budget = £391.1 millio ...
. He received his PhD from the
London School of Economics , mottoeng = To understand the causes of things , established = , type = Public research university , endowment = £240.8 million (2021) , budget = £391.1 millio ...
in 1993 with a thesis titled "Resistance to change: a functional analysis of responses to technical change in a Swiss bank". He joined the LSE's
Institute of Social Psychology The Department of Psychological and Behavioural Science is a department in the London School of Economics and Political Science, founded in 1964. Until 2009, it was located within the Department of Sociology since it is a centre for the study of ...
and Department of Methodology (formerly Methodology Institute) in September 1994.


Research and Intellectual Interests

Bauer's research portfolio includes the theory of resistance in social processes,
Social representations Social representations are a system of values, ideas, metaphors, beliefs, and practices that serve to establish social order, orient participants and enable communication among the members of groups and communities. Social representation theory is ...
of and public attitudes to
science Science is a systematic endeavor that builds and organizes knowledge in the form of testable explanations and predictions about the universe. Science may be as old as the human species, and some of the earliest archeological evidence for ...
and
technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, science, ...
, in particular genomics and modern
biotechnology Biotechnology is the integration of natural sciences and engineering sciences in order to achieve the application of organisms, cells, parts thereof and molecular analogues for products and services. The term ''biotechnology'' was first used b ...
. The key question with which he is concerned is: how does public opinion influence the techno-scientific developments? Bauer is known for developing the
toblerone Toblerone ( , ) is a Swiss chocolate brand produced in Bern. Toblerone is known for its distinctive shape, a series of joined triangular prisms and lettering engraved in the chocolate. Since 2012, the brand has been owned by US company Mondele ...
model of social representations with
George Gaskell George Gaskell is a British Emeritus Professor of Social Psychology at the London School of Economics and Political Science (LSE). Formerly Director of the '' Methodology Institute'', which he established with Colm O’Muircheartaigh, he was Pro- ...
. He is also known for his edited handbook with
George Gaskell George Gaskell is a British Emeritus Professor of Social Psychology at the London School of Economics and Political Science (LSE). Formerly Director of the '' Methodology Institute'', which he established with Colm O’Muircheartaigh, he was Pro- ...
, ''Qualitative Researching with Text, Image and Sound: A Practical Handbook'' (2000).


Publications (selection)

;Books * ''Biotechnology - the making of a global controversy'' (Cambridge, CUP, 2002, with G Gaskell) * ''Pesquisa qualitativa con texto, imagem e som'' (Petropolis Brazil, Editora VOZES, 2002, with G Gaskell) * ''Biotechnology 1996-2000 - the years of controversy'' (London, Science Museum, 2001, with G Gaskell) * ''Qualitative researching with text, image and sound - a practical handbook'' (London, Sage, 2000, with G Gaskell) * ''Biotechnology in Public - A European source book'' (London, Science Museum, 1998; with J Durant & G Gaskell) * ''Resistance to new Technology - nuclear power, information technology and biotechnology'' (Cambridge, CUP, 1995) ;Papers and book chapters Bauer MW (2005) The mass media and the biotechnology controversy, International Journal of Public Opinion Research, 17 (1), 5-22 pecial issue Bauer MW (2005) Distinguishing GREEN from RED biotechnology - cultivation effects of the elite press, International Journal of Public Opinion Research, 17 (1), 63–89. Bauer MW, S Howard, V Hagenhoff, G Gasperoni & Maria Rusanen (2005) The BSE and CJD crisis in the press, in: C Dora (ed) Health, Hazard and Public Debate: Lessons for Risk Communication from the BSE/CJD saga, Geneva, WHO, 125-164 hapter 6 Dowler E, J Green, MW Bauer, G Gasperoni (2005) Assessing public perceptions: issues and methods, in: C Dora (ed) Health, Hazard and Public Debate: Lessons for Risk Communication from the BSE/CJD saga, Geneva, WHO, 40-60 hapter 3 Bauer MW (2004) Long-term trends in public sensitivities about genetic identification: 1973–2002, in: Gardar Árnason and Salvör Nordal (eds) Blood and Data - Ethical, Legal and Social Aspects of Human Genetic Databases, Reykjavik: University of Iceland Press 2004, p143-161 (chapter 16). Bauer MW (2004) The vicissitudes of 'public understanding of science': from 'literacy' to 'science in society', in: Science meets Society, Lisbon, Gulbenkian Foundation, p37-63. U Flick & M Bauer (2004) Teaching qualitative research, in: Flick U, E vonKardoff & I Steinke (eds) A Companion to Qualitative Research, London, Sage, 340-49 ranslation from German 2000 Bauer MW (2003) O dominio publico da DNA: tendencies a longo prazo, Ciencia & Ambiente, (UFSM, Rio Grande do Sul) Maio, 129–140. Gregory J & M W Bauer (2003) CPS INC: l'avenir de la communication de la science, in: B Schiele (ed) Les Nouveaux Territoires de la Culture Scientifique, Montreal, Canada, chapter 3, 41–65. Bauer MW (2002) Arenas, platforms and the biotechnology movement, Science Communication, 24, 144–161. Bauer MW (2002) Controversial medical and agri-food biotechnology: a cultivation analysis, Public Understanding of Science, 2, 11, 1–19. Bauer MW and G Gaskell (2002) The biotechnology movement, in: Bauer MW & G Gaskell (eds) Biotechnology - the making of a global controversy, Cambridge, CUP, 379–404. Bauer MW & H Bonfadelli (2002) Controversy, media coverage and public knowledge, in: Bauer, MW & G Gaskell (eds) Biotechnology - the making of a global controversy, Cambridge, CUP With S Howard (2001) Psychology in the Press, 1988 to 1999, The Psychologist, 14 (12), 632-636 PS centenary 1901–2001, special media watch Bauer MW, M Kohring, J Gutteling & A Allansdottir (2001) The dramatisation of biotechnology in the elite mass media, in: G Gaskell & MW Bauer (eds) Biotechnology 1996-2000 - the years of controversy, London, Science Museum, 35–52. Bauer MW (2001) Biotechnology: Ethical Framing in the Elite Press, Noticie di Politeia, 17 (63), 51-66 []. Bauer MW (2001) "Risiko oder Ethik? Vergleichendes zur Öffentlichkeit der Gentechnik." In: M Weber und P Hoyningen-Huene (Hg.), Ethische Probleme in den Biowissenschaften. Heidelberg, Synchron Wissenschaftsverlag, 149–168. With Gaskell, N Allum, J Durant et al. (2000) Biotechnology and the European Public, Nature Biotechnology, Sept, Vol 18, 935–38. Bauer MW, Petkova K, P Boyadjjewa (2000) Public knowledge of and attitudes to science - alternative measures, Science, Technology and Human Values, 25, 1, 30–51. Bauer MW & B Aarts (2000) Corpus construction: a principle for qualitative data collection, in: Bauer M & G Gaskell (eds) Qualitative researching with text, image and sound: a practical handbook, London, Sage, 19-37 Bauer MW (2000) Analysing noise and music as social data, in: Bauer MW & G Gaskell (eds) Qualitative researching with text, image and sound: a practical handbook, London, Sage, 263–280. MW Bauer (2000) Classic content analysis: a review, in: Bauer MW & G Gaskell (eds) Qualitative researching with text, image and sound: a practical handbook, London, Sage, 131–151. Bauer MW (2000) 'Science in the media' as cultural indicator: contextualising surveys with media analysis, in: Dierkes M and C von Grote (eds) Between understanding and trust: the public, science and technology, Reading, Harwood Academics Publisher, 157–178. Bauer M W and G Gaskell (1999) Towards a paradigm for research on social representations, Journal for the Theory of Social Behaviour, 29 (2), 163–186. With G Gaskell, J Durant, NC Allum (1999) Worlds apart? The reception of genetically modified food in Europe and the United States, Science, 285, July 15, 1-4 etracted 9 June 2000 Bauer M (1998) The medicalisation of science news: from the 'rocket-scalpel' to the 'gene-meteorite' complex, Social Science Information, 37, 731–751. [] Bauer M (1998) Die moderne Gentechnik und die oeffentliche Meinung, Civitas, 53, 3/4, 48-55 Bauer M (1998) La longue duree of popular science, 1830–present, In Deveze-Berthet D (ed) La promotion de la culture scientifique et technique: ses acteur et leurs logic, Actes du colloque des 12 et 13 decembre 1996, 75–92. Bauer M & J Durant (1997) Astrology in present-day Britain: an approach from the sociology of knowledge, Cosmos and Culture - Journal of the History of Astrology and Cultural Astronomy, 1, 1-17 With G Gaskell & J Durant et al. (1997) Europe ambivalent on biotechnology, Nature, 387, 345-347 (June) Bauer M and H Joffe (1996) The `I don't know' response in social research - meanings of self-attributed ignorance, Social Science Information, 35,1, 6-13 ditorial to special issue Bauer M (1996) Socio-economic correlates of DK-responses in knowledge surveys, Social Science Information, 35,1, 39-68 Durant, J; A Hansen, and M Bauer (1996) Public understanding of human genetics; in: T Marteau and M Richards (eds) The troubled helix: social and psychological implications of the new human genetics, Cambridge University Press, 235–248. Bauer, M (1995) Technophobia: a misleading conception of resistance to new technology; in: Bauer, M. (ed) Resistance to new technology - nuclear power, information technology, biotechnology, Cambridge, Cambridge University Press, 97–124. Bauer, M (1995) Towards a functional analysis of resistance; in: Bauer, M. (ed) Resistance to new technology - nuclear power, information technology, biotechnology, Cambridge, Cambridge University Press, 393–418. Bauer M, J Durant and G Evans (1994) European public perceptions of science, International Journal of Public Opinion Research, 6, 2, 163-186 Bauer M (1994) Science and Technology in the British Press, 1946–1986, in: B Schiele, M Amyot and C Benoit (eds) When Science becomes Culture, Boucherville, University of Ottawa Press - vol II, . Bauer, M and I Schoon (1993a) Mapping variety in Public Understanding of Science, Public Understanding of Science, 2, 2, 141–155. Bauer, M. (1991) Resistance to change - a monitor of new technology, Systems Practice, 4, 3, 181-196


References


External links


Bauer's page at LSE
{{DEFAULTSORT:Bauer, Martin Social psychologists Academics of the London School of Economics Living people Year of birth missing (living people)