Marshmallow Mateys (also known as MarshMateys from the

Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...

cereal company in the UK) is an American brand of cereal produced by the

MOM Brands MOM Brands Company (formerly Malt-O-Meal Company and Campbell Cereal Company) was an American producer of breakfast cereals, headquartered in Northfield, Minnesota. It marketed its products in at least 70% of the country's grocery stores, with es ...

food company located in

Minneapolis, Minnesota Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...

. The company presented their first line of ready-to-eat cereals in 1965. Marshmallow Mateys includes

marshmallow Marshmallow (, ) is a type of confectionery that is typically made from sugar, water and gelatin whipped to a solid-but-soft consistency. It is used as a filling in baking or normally molded into shapes and coated with corn starch. The sugar c ...

shapes in various colors. The oat morsels are formed in the shape of boat anchors; the marshmallow bits may be variously: dolphins (aqua blue & white), dubloons (orange & yellow), gems (red & orange), jewels (purple & white), parrots (yellow), pirate heads in tricorne hats (yellow & red), shovels (orange), starfish (pink & white), tropical fish (green striped).

History

Malt-O-Meal dates back to 1919 when John S. Campbell developed a hot wheat breakfast cereal he called Malt-O-Meal. The company officially adopted the name The Malt-O-Meal Company in 1953 (renamed MOM Brands in February 2012). By 1965, the company had entered the ready-to-eat non-hot breakfast sector with the introduction of

Puffed Rice Puffed rice and popped rice (or pop rice) are types of puffed grain made from rice commonly eaten in the traditional cuisines of Southeast Asia, East Asia, and South Asia. It has also been produced commercially in the West since 1904 and is popul ...

and

Puffed Wheat Puffed grains are grains that have been expanded ("puffed") through processing. They have been made for centuries with the simplest methods like popping popcorn. Modern puffed grains are often created using high temperature, pressure, or extrusi ...

cereals. While the company is best known for its line of hot cereals, it derives a large percentage of its sales from its 20-plus discount-priced bagged cold cereals, many of which are imitations of better-known national brands.

References

* *

External links

Malt-O-Meal Marshmallow Matey site
Includes recipes, product comparison, and

nutrition facts The nutrition facts label (also known as the nutrition information panel, and other slight variations) is a label required on most packaged food in many countries, showing what nutrients and other ingredients (to limit and get enough of) are in t ...

. {{DEFAULTSORT:Marshmallows Mateys MOM Brands brands Products introduced in 1966

History

See also

References

External links