Marland Messner
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Douglas Marland (born Marland Messner; May 5, 1934 – March 6, 1993) was an American writer, known for his work as the head writer of several soap operas.


Career

Marland began his career as an actor, appearing on the Irna Phillips series '' The Brighter Day'' and '' As the World Turns''. He also did odd jobs on the side as a director for small theatre groups. On one such job, staging the DeSylva, Brown, and Henderson musical ''Good News!'', he worked with Broadway dancer Edie Cowan and pianist Ethan Mordden, both of whom went on to professional careers as, respectively, choreographer and writer. Marland began his writing career by authoring some Nick Carter mysteries, under one of the publisher's standard pseudonyms. He first started writing scripts for soap operas in the 1970s, as a script writer for
Harding Lemay Harding Lemay (March 16, 1922 – May 26, 2018), also known as Pete Lemay, was an American screenwriter and playwright. He was best known for his stint as head writer of the soap opera '' Another World''. Career Lemay was head writer of the s ...
on '' Another World''.


Soap operas


''The Doctors''

He was hired by NBC Daytime in 1976 after then
head writer A head writer is a person who oversees the team of writers on a television or radio series. The title is common in the soap opera genre, as well as with sketch comedies and talk shows that feature monologues and comedy skits. In fictional comedy o ...
,
Margaret DePriest Margaret DePriest (born April 19, 1931) is a retired American actress and daytime serial writer. She was nominated for 5 Daytime Emmy Award awards for her writing and in 1965 won an Obie Award for Best Actress for her performance in ''The Pl ...
, left '' The Doctors''. Although Marland's writing received critical acclaim and the show received Daytime Emmys, ratings dropped. During his tenure on ''The Doctors'', a variety of new acting talent were added to the program: Kathy Bates (Phyllis), Glenn Corbett (Jason Aldrich), Carol Potter (Betsy Match), Ted Danson (Mitch Pierson), and Jonathan Frakes (Tom Carroll), among other actors. Marland was instrumental in shifting the serial's focus away from Hope Memorial Hospital to the Powers and Aldrich families, as well as the Dancy family, introduced by previous head writers Robert Cenedella and Margaret DePriest.


''General Hospital''

After his job on ''The Doctors'', he was hired by ABC Daytime in 1978 to work with
Gloria Monty Gloria Monty (August 12, 1921 – March 30, 2006) was an American television producer working primarily in the field of daytime drama. Education Born Gloria Montemuro in Allenhurst, New Jersey and raised in the West Allenhurst neighborhood of O ...
on their serial ''
General Hospital ''General Hospital'' (often abbreviated as ''GH'') is an American daytime television soap opera. It is listed in ''Guinness World Records'' as the list of longest-running television shows by category, longest-running American soap opera in pro ...
''. At that time, the show was near cancellation. Marland's writing, along with Monty's extensive production changes, helped the show rise in the ratings. Marland was instrumental in pairing the iconic of Luke Spencer and
Laura Webber Laura Spencer may refer to: * Laura Spencer (actress) (born 1986), American actress * Laura Spencer (''General Hospital''), a fictional character in the television series ''General Hospital'' * Laura Horton (formerly Spencer), a fictional characte ...
, as well as creating vixen nurse
Bobbie Spencer Barbara Jean "Bobbie" Spencer, RN is a fictional character from the ABC soap opera '' General Hospital'', portrayed by Jacklyn Zeman. She debuted in December 1977, after playing Lana McClain on the sister-soap '' One Life to Live''. Zeman went o ...
, and the Quartermaine family. Although the changes at ''
General Hospital ''General Hospital'' (often abbreviated as ''GH'') is an American daytime television soap opera. It is listed in ''Guinness World Records'' as the list of longest-running television shows by category, longest-running American soap opera in pro ...
'' were a success, Marland was not interested in moving to Los Angeles, where the show was produced, and didn't like the show's increased pacing by Monty. Marland left the show a year later.


''As the World Turns'' and ''Guiding Light''

Back in New York, he was asked by
CBS Daytime CBS Daytime is a division within CBS that is responsible for the daytime television block programming on the CBS' late morning and early afternoon schedule. The block has historically encompassed soap operas and game shows. Schedule NOTE: All tim ...
to temporarily assume the head writing reins at '' As the World Turns'', which he did for thirteen weeks. In 1979, he assumed the head writing reins of ''
Guiding Light ''Guiding Light'' (known as ''The Guiding Light'' before 1975) is an American radio and television soap opera. It is listed in ''Guinness World Records'' as the third longest-running drama in television in American history. ''Guiding Light'' a ...
''. Marland's run on ''GL'' produced popular storylines and characters. One character Marland introduced was Nola Reardon, played by Lisa Brown. The unconventional Nola started as a villainess and became the heroine of the show. Another story was an envelope-pushing story that featured the character of Carrie Todd Marler (played by
Jane Elliot Jane Elliot is an American actress, best known for her role as Tracy Quartermaine in the ABC daytime soap opera, ''General Hospital''. Life and career Elliot was born in New York City. She was married to Luis Rojas and has three children, Adria ...
). Carrie was diagnosed with
multiple personalities Dissociative identity disorder (DID), better known as multiple personality disorder or multiple personality syndrome, is a mental disorder characterized by the presence of at least two distinct and relatively enduring personality states. The di ...
, and Marland had barely delved into her psychosis when Elliot's contract was abruptly terminated by
Executive Producer Executive producer (EP) is one of the top positions in the making of a commercial entertainment product. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights o ...
Allen M. Potter Allen M. Potter (September 5, 1919 – June 5, 1995) was an American television soap opera producer. His longest tenure as Executive Producers for daytime series was for ''The Doctors'' and ''Guiding Light''. He was GL's head writer during ...
in 1982; Marland resigned in protest.


''Loving''

Marland next teamed up with fellow writer Agnes Nixon to create ''
Loving Loving may refer to: * Love, a range of human emotions * Loving (surname) * ''Loving v. Virginia'', a 1967 landmark United States Supreme Court civil rights case Film and television * ''Loving'' (1970 film), an American film * ''Loving'' (1 ...
'', which premiered in June 1983. He served as head writer for the show's first two years. The show was a critical but not commercial success during the time that he wrote it.


''A New Day in Eden''

During the 1982–1983 season, he co-wrote, with James Rosi

a show that he had created, ''A New Day in Eden'

for the cable channel Showtime (TV network), Showtime. The show was hailed as TV's first "nude" serial, in which many cast members would perform their love scenes without clothes. The show thrived on the taboo, showcasing bodies and a perverse combination of sex and violence, including a deflowering in a barn, a sexual assault in a shower, and one story in which a woman seduced the rival for another man's affections in a lesbian storyline. Despite its controversy and the fact that the cast included Steve Carlson,
Jane Elliot Jane Elliot is an American actress, best known for her role as Tracy Quartermaine in the ABC daytime soap opera, ''General Hospital''. Life and career Elliot was born in New York City. She was married to Luis Rojas and has three children, Adria ...
(fresh from her run as Tracy on ''GH'' & Carrie on ''GL''), and
Lara Parker Mary Lamar Rickey (born October 27, 1938), better known as Lara Parker, is an American television, stage, and film actress known for her role as Angelique on the ABC-TV serial ''Dark Shadows'' which aired from 1966 to 1971. Early life Parker ...
(famous as the witch Angelique on the
cult In modern English, ''cult'' is usually a pejorative term for a social group that is defined by its unusual religious, spiritual, or philosophical beliefs and rituals, or its common interest in a particular personality, object, or goal. This ...
'' Dark Shadows'') and that it was produced and sometimes directed by daytime veteran actress
Susan Flannery Susan Flannery (born July 31, 1939) is an American actress and director known for her roles in the daytime dramas ''The Bold and the Beautiful'' and ''Days of Our Lives''. Early life Flannery was born in Jersey City, New Jersey, on July 31, 19 ...
, ''A New Day in Eden'' only lasted 66 episodes.


Return to ''As the World Turns''

Marland was hired in 1985 to return to '' As the World Turns''. Marland refocused the show and made the Hughes family central to the plot again. He utilized over 30 years of history to create new storylines for core characters
Bob Hughes Robert Hughes M.D. is a fictional character on the American soap opera ''As the World Turns''. Bob was played by actor Don Hastings from October 1960 until the series' final episode on September 17, 2010. Actors Bobby Alford and Ronnie Welch play ...
and Kim Hughes. (One story, where a child previously thought to be dead was found to be alive and living in England, was a dual role played by future Oscar-winning actress Julianne Moore.) He was also credited with bringing original cast members
Helen Wagner Helen Losee Wagner (September 3, 1918 – May 1, 2010) was an Emmy award winning American actress.HEVESI, DENNIS (May 3, 2010). "Helen Wagner, Longtime Actress on 'As the World Turns,' Dies at 91". ''New York Times''. Retrieved August 13, 2 ...
and
Don MacLaughlin William Donald MacLaughlin (November 24, 1906 – May 28, 1986) was an American actor. The son of a doctor, MacLaughlin was born November 24, 1906, in Webster, Iowa. He studied speech and English at Iowa Wesleyan University, Northwestern Univer ...
back to the center the show as Nancy and Chris Hughes, after they'd been bumped to recurring status in 1982. When McLaughlin (and his character) died in 1986, Marland paired Nancy with Chief of Detectives Dan McClosky, and then chronicled McClosky's subsequent battle with
Alzheimer's Alzheimer's disease (AD) is a neurodegenerative disease that usually starts slowly and progressively worsens. It is the cause of 60–70% of cases of dementia. The most common early symptom is difficulty in remembering recent events. As t ...
disease. He also reached back to Lisa McColl's 1965 stint on short-lived ''ATWT'' spinoff ''
Our Private World Our or OUR may refer to: * The possessive form of " we" * Our (river), in Belgium, Luxembourg, and Germany * Our, Belgium, a village in Belgium * Our, Jura, a commune in France * Office of Utilities Regulation (OUR), a government utility regulat ...
'', giving her a son, Scott Eldridge, hitherto unknown to viewers, who tracked her down as an adult. (He was said to have been born during the several-month-long lapse between when'' Private World'' ended and when Lisa resurfaced on ''ATWT'' in mid-1966.) He also introduced a new working-class family, the Snyders, into the storyline and added new dimensions to the wealthy
Lucinda Walsh Lucinda Walsh is a fictional character on the CBS soap opera ''As the World Turns''. Elizabeth Hubbard played the role from April 1984 until the show's final episode on September 17, 2010. The character is described as a no-nonsense businesswoman ...
( Elizabeth Hubbard) by tying the Walshes and Snyders together. This resulted in the pairing of
Lily Walsh Lily Walsh is a fictional character from the CBS daytime soap opera, ''As the World Turns''. Most notably played by Martha Byrne from May 1985 to September 29, 1989 and again from April 1993 to April 22, 2008, the character was originated in June ...
( Martha Byrne) and Holden Snyder ( Jon Hensley). It was also revealed that Iva Snyder ( Lisa Brown) was the biological mother of Lucinda's adopted daughter Lily. The new Snyder family was based largely on Douglas Marland's own experiences; he grew up on a farm in West Sand Lake, NY. In several interviews, Marland remarked that the character of
Seth Snyder This is a list of some of the major or minor characters that appear (or have appeared) on the soap opera '' As the World Turns''. A ; Karen Adams : Doe Lang (1968–70) :: Registered nurse. ; Reg Addington : Mark Sullivan(2008–09) ; Bart A ...
was based largely on his own life. Seth was the oldest child, who had been taken on great responsibility in helping to raise his siblings following patriarch Harvey Snyder's death. This event was key to the formation of the Snyder family dynamic, in that Marland was allowed to write a strong and independent yet maternal figure in matriarch
Emma Snyder This is a list of some of the major or minor characters that appear (or have appeared) on the soap opera ''As the World Turns''. A ; Karen Adams : Doe Lang (1968–70) :: Registered nurse. ; Reg Addington : Mark Sullivan(2008–09) ; Bart Al ...
(
Kathleen Widdoes Kathleen Effie Widdoes (born March 21, 1939) is an American actress. She is best known for her role as Emma Snyder in the television soap opera ''As the World Turns'', which earned her four Daytime Emmy Award nominations. Widdoes was also nomi ...
). Marland was also responsible for adding the first gay male character on an American soap opera to his story during his tenure, Hank Elliot (Brian Starcher). The story was short-lived (Hank was featured for about 18 months), but groundbreaking; the soap opera became a pioneer for others who wished to put gay male characters, heretofore unseen, on their respective shows. Although the story centered on Hank, it allowed viewers to see another side to long running characters, when those characters reacted to the news that Hank was gay. Hank was written off of the show to take care of his lover Charles, who was dying of
AIDS Human immunodeficiency virus infection and acquired immunodeficiency syndrome (HIV/AIDS) is a spectrum of conditions caused by infection with the human immunodeficiency virus (HIV), a retrovirus. Following initial infection an individual m ...
. Starcher was nominated for a
Soap Opera Digest Award ''The Soap Opera Digest Awards'', originally known as ''The Soapy Awards'' when introduced in 1977, is an awards show held by the daytime television magazine ''Soap Opera Digest''. History 1977 until 1983 The Soapy Awards were an award presen ...
in 1990. Marland diversified the previously white canvas of ''As the World Turns,'' introducing an Amerasian character as the child of a Vietnam vet, and also featuring a story of a mixed-race couple marrying and having a baby (and showing negative reactions to the marriage and birth). Another story featured town matriarch
Nancy Hughes Nancy may refer to: Places France * Nancy, France, a city in the northeastern French department of Meurthe-et-Moselle and formerly the capital of the duchy of Lorraine ** Arrondissement of Nancy, surrounding and including the city of Nancy ...
helping a young, illiterate African-American girl (played by singer/actress Lauryn Hill), learn to read. Marland also penned a story featuring the character of
Ellie Snyder This is a list of some of the major or minor characters that appear (or have appeared) on the soap opera ''As the World Turns''. A ; Karen Adams : Doe Lang (1968–70) :: Registered nurse. ; Reg Addington : Mark Sullivan(2008–09) ; Bart Al ...
having an abortion; abortion is a rarity in daytime and this again allowed Marland to write about both sides of a controversial issue. Marland wrote ATWT until his death from complications after abdominal surgery on March 6, 1993.


Marland's Rules

During his tenure at ''As the World Turns'', Marland gave an interview to a soap magazine with his rules on "how NOT to ruin a soap". In the years that followed, and since his death, the rules have been much discussed in the serial press and by Internet soap opera fans

The rules are: * Watch the show. * Learn the history of the show. You would be surprised at the ideas that you can get from the back story of your characters. * Read the fan mail. The very characters that are not thrilling to you may be the audience's favorites. * Be objective. When I came in to (the show), the first thing I said was, what is pleasing the audience? You have to put your own personal likes and dislikes aside and develop the characters that the audience wants to see. * Talk to everyone; writers and actors especially. There may be something in a character's history that will work beautifully for you, and who would know better than the actor who has been playing the role? * Don't change a core character. You can certainly give them edges they didn't have before, or give them a logical reason to change their behavior. But when the audience says, "He would never do that," then you have failed. * Build new characters slowly. Everyone knows that it takes six months to a year for an audience to care about a new character. Tie them in to existing characters. Don't shove them down the viewers' throats. * If you feel staff changes are in order, look within the organization first. P&G (Procter & Gamble) does a lot of promoting from within. Almost all of our producers worked their way up from staff positions, and that means they know the show. * Don't fire anyone for six months. I feel very deeply that you should look at the show's canvas before you do anything. * Good soap opera is good storytelling. It's very simple.


Awards and nominations

Marland won several Daytime Emmy Awards, including one in 1974-75 as the associate writer for "Another World," and two as head writer for "Guiding Light." He also earned several Emmy nominations as head writer for "As the World Turns" Daytime Emmy Awards WINS *(1975; Best Writing; ''Another World'') *(1981 & 1982; Best Writing; ''Guiding Light'') *(1993; Lifetime Achievement Award, posthumous) NOMINATIONS *(1986, 1989, 1991 & 1993; Best Writing; ''As the World Turns'')
Writers Guild of America Award The Writers Guild of America Awards is an award for film, television, and radio writing including both fiction and non-fiction categories given by the Writers Guild of America, East and Writers Guild of America West since 1949. Eligibility Th ...
NOMINATIONS *(1990 season; ''As the World Turns'')


Head writing history


References


External links


New York Times, March 7, 1993, Obituaries, "Douglas Marland, 58, a Recipient of Emmies for Television Writing"
{{DEFAULTSORT:Marland, Douglas American male television writers Place of birth missing Place of death missing American soap opera writers Daytime Emmy Award winners 1934 births 1993 deaths 20th-century American screenwriters 20th-century American male writers