MarketFair (also referred to as MarketFair Mall) is a

shopping mall A shopping mall (or simply mall) is a North American term for a large indoor shopping center, usually anchored by department stores. The term "mall" originally meant a pedestrian promenade with shops along it (that is, the term was used to refe ...

West Windsor, New Jersey West Windsor is a township in Mercer County, New Jersey, United States. Located within the Raritan Valley region, the township is an outer-ring suburb of New York City in the New York metropolitan area, as defined by the United States Census B ...

, with a

Princeton Princeton University is a private research university in Princeton, New Jersey. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the United States and one of the nine ...

mailing address. With a

gross leasable area In architecture, construction, and real estate, floor area, floor space, or floorspace is the area (measured as square feet or square metres) taken up by a building or part of it. The ways of defining "floor area" depend on what factors of the buil ...

of , the mall is located along

U.S. Route 1 U.S. Route 1 or U.S. Highway 1 (US 1) is a major north–south United States Numbered Highway that serves the East Coast of the United States. It runs from Key West, Florida, north to Fort Kent, Maine, at the Canadian border, making i ...

, between

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

and

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...

. About 83,000 cars pass by every day. The anchor stores are

AMC Theatres AMC Entertainment Holdings, Inc. (d/b/a AMC Theatres, originally an abbreviation for American Multi-Cinema; often referred to simply as AMC and known in some countries as AMC Cinemas or AMC Multi-Cinemas) is an American movie theater chain fou ...

Eastern Mountain Sports Eastern Mountain Sports (or EMS) is an outdoor clothing and equipment retailer in the Northeastern United States headquartered in Meriden, Connecticut. EMS sells outdoor equipment and clothing from both name brands and its own EMS line. The compa ...

Jos. A. Bank Jos. A. Bank is an American retailer of men's furnishings, specializing in suits. Established in 1905 by Charles Bank and Joseph Alfred Bank, it operates over 180 retail locations, three distribution centers (Atlanta, Houston, and Jenkins) an ...

Pottery Barn Pottery Barn is an American upscale home furnishing store chain and e-commerce company, with retail stores in the United States, Canada, Mexico and Australia. Pottery Barn is a wholly owned subsidiary of Williams-Sonoma, Inc. The company is headq ...

LensCrafters LensCrafters is an international retailer of prescription eyewear and prescription sunglasses. Its stores usually host independent optometrists on-site or in an adjacent store. The company has its corporate headquarters in Mason, Ohio, a suburb ...

, and

Barnes & Noble Barnes & Noble Booksellers is an American bookseller. It is a Fortune 1000 company and the bookseller with the largest number of retail outlets in the United States. As of July 7, 2020, the company operates 614 retail stores across all 50 U. ...

History

MarketFair Mall was built in 1987 by JMB/Federated Realty (now

Urban Shopping Centers Urban Retail Properties is a third-party retail management company based in Chicago. The company develops shopping complexes and other retail centers across the United States, in addition to help managing retail space development. The company partn ...

), and is managed by CBRE. The one-story mall, then called Princeton MarketFair, was positioned as a fashion center. Tenants included The Limited, Petite Sophisticate, Structure. was put into repositioning and updating MarketFair since 1996, including $2 million spent renovating the food court. By July 2001, sales had increased 50%, or $20 million, to $61 million under the new management.

Tenants

There are about 47 different establishments in the mall. Home furnishings accounts for a large part of the center’s mix. The mall is distinguished by its assortment of specialty shops, such as

Villeroy & Boch Villeroy & Boch (, ) is a German manufacturer of ceramics, with the company headquarters located in Mettlach, Saarland. History The company began in the tiny Lorraine village of Audun le Tiche, where the iron master François Boch set up a potte ...

, Platypus,

Williams Sonoma Williams Sonoma is an American retailer of cookware, appliances, and home furnishings. It is owned by Williams-Sonoma, Inc. and was founded by Charles E. (Chuck) Williams in 1956. History In 1947, Chuck Williams settled in Sonoma, California ...

, and

. Restaurants featured in the mall include: Tommy’s Tavern + Tap (opened on December 7, 2020; replaced Big Fish Seafood Bistro),

P.F. Chang's P. F. Chang's China Bistro is an American-based, casual dining restaurant chain founded in 1993 by Paul Fleming and Philip Chiang that serves Asian fusion cuisine. Centerbridge Partners owned and operated Chang's until acquired by the private eq ...

Bobby's Burger Palace Bobby's Burger Palace (BBP) is an upscale group of fast casual restaurants founded by Chef Bobby Flay with a focus on hamburgers, fries, and milkshakes. The first location opened in July 2008 at the Smith Haven Mall in Lake Grove, New York. Most ...

(opened summer 2012, closed 2020), and T.G.I. Friday’s. Recent changes to the mall include the addition of a new Banana Republic concept store, construction for a West Elm, renovation of its Barnes and Noble, and the new additions of Seasons 52, Bahama Breeze, Qdoba, and a Corner Bakery that all opened in Fall 2013. There is also a ten-screen

and

. The mall's regular clientele tend to be affluent, educated consumers with an average household income of $120,000.

References

External links

* {{New York City Malls West Windsor, New Jersey U.S. Route 1 Shopping malls in New Jersey Shopping malls established in 1987 Buildings and structures in Mercer County, New Jersey Tourist attractions in Mercer County, New Jersey Shopping malls in the New York metropolitan area