Market-entry consultants provide consultancy services to private companies, corporations or government / non-profit organizations for solving various business problems related to commencing sales/manufacturing/
outsourcing
Outsourcing is an agreement in which one company hires another company to be responsible for a planned or existing activity which otherwise is or could be carried out internally, i.e. in-house, and sometimes involves transferring employees and ...
operations in a new market / geographical territory.
[, Brochure of Market-Entry Services Provided by ExportRadet (Swedish Trade Council).] This includes, but is not limited to services like:
* Consulting an organization about suitability /
demand
In economics, demand is the quantity of a good that consumers are willing and able to purchase at various prices during a given time. The relationship between price and quantity demand is also called the demand curve. Demand for a specific item ...
of their products or services in the new market / geography of interest.
* Market potential, growth,
competition
Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, indivi ...
, market-share analysis and other
market research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ...
activities.
* Preparation of
business strategy
In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessmen ...
,
business plan
A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals. It also describes the nature of the business, background information on t ...
; carrying out
cost–benefit and
risk analysis for the organization etc.
It is common for
trade associations
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. An industry trade association partici ...
Finpro: Finnish Trade Association, helping SME's to grow global. /
diplomatic missions
A diplomatic mission or foreign mission is a group of people from a state or organization present in another state to represent the sending state or organization officially in the receiving or host state. In practice, the phrase usually deno ...
Swedish Trade Council
The Swedish Trade Council ( sv, Exportrådet, or Sveriges Exportråd) was an organisation formed after a parliamentary decision July 1, 1972, in cooperation between the Government of Sweden and representatives from the Swedish business community, t ...
The country manager at ExportRadet holds official diplomatic status of heavily export oriented countries to provide market-entry consultancy services to companies / organizations (belonging to their origin country) from their global offices.
See also
*
Market-entry strategy
References
{{Reflist
Marketing occupations