The C, T Group, also referred to as Crosby Textor, is an Australian
lobbying firm
In politics, lobbying, persuasion or interest representation is the act of lawfully attempting to influence the actions, policies, or decisions of government officials, most often legislators or members of regulatory agencies. Lobbying, which ...
, and political consultancy. The firm provides
social research
Social research is a research conducted by social scientists following a systematic plan. Social research methodologies can be classified as quantitative and qualitative.
* Quantitative designs approach social phenomena through quantifiable ...
, corporate strategy and
political polling services to its clients.
The firm is historically been associated with mainstream
right-wing political parties across the world, and has a particularly strong association with the
Australian Liberal Party
The Liberal Party of Australia is a centre-right political party in Australia, one of the two major parties in Australian politics, along with the centre-left Australian Labor Party. It was founded in 1944 as the successor to the United Austr ...
.
Crosby Textor was founded by
Mark Textor and
Lynton Crosby
Sir Lynton Keith Crosby (born 23 August 1956)''Who's Who in Australia 2015'', ConnectWeb. is an Australian political strategist who has managed election campaigns for right-of-centre parties in several countries.
Crosby has been described as ...
. The firm provides its services throughout the world, but its most notable markets are that of Canada, Australia, Britain, Africa, Italy and New Zealand.
History & operations
The firm has been involved in numerous prominent political campaigns; providing polling and strategy services to political parties. The clientele of the firm has historically been right wing.
Examples of political campaigns in which the firm has operated include:
*
Boris Johnson
Alexander Boris de Pfeffel Johnson (; born 19 June 1964) is a British politician, writer and journalist who served as Prime Minister of the United Kingdom and Leader of the Conservative Party from 2019 to 2022. He previously served as F ...
's successful London Mayoral campaign in 2008.
*
Liberal party
The Liberal Party is any of many political parties around the world. The meaning of ''liberal'' varies around the world, ranging from liberal conservatism on the right to social liberalism on the left.
__TOC__ Active liberal parties
This is a li ...
operations and strategy for the
2010 and
2013 Australian federal election
The 2013 Australian federal election to elect the members of the 44th Parliament of Australia took place on 7 September 2013. The centre-right Liberal/National Coalition opposition led by Opposition leader Tony Abbott of the Liberal Party of A ...
campaigns.
*
Campbell Newman's
Liberal National Party election campaign in the 2012 Queensland election.
* The 2012
Northern Territory
The Northern Territory (commonly abbreviated as NT; formally the Northern Territory of Australia) is an Australian territory in the central and central northern regions of Australia. The Northern Territory shares its borders with Western Aust ...
election, which was won by the
Country Liberal Party
The Country Liberal Party of the Northern Territory (CLP) is a centre-right political party in Australia's Northern Territory. In local politics it operates in a two-party system with the Australian Labor Party (ALP). It also contests federal ...
.
* In 2014 the firm published polling which demonstrated that most Australians were in favour of legalising same-sex marriage. In June 2020, the firm undertook polling research in relation to the proposed
Indigenous voice to Parliament; finding that a majority of Australians support a constitutionally-enshrined Voice to Parliament.
* In 2017 British Prime Minister
Theresa May
Theresa Mary May, Lady May (; née Brasier; born 1 October 1956) is a British politician who served as Prime Minister of the United Kingdom and Leader of the Conservative Party from 2016 to 2019. She previously served in David Cameron's cabi ...
announced that Crosby would play a leading role in the Conservatives' campaign for the
2017 general election. The Conservatives failed to secure an outright majority and author Hannah Jane described Crosby as running a "disastrous, horrendously negative campaign".
*In 2019, an investigation by ''
The Guardian
''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' revealed that to further the political objectives of its clients, C, T Group created ostensibly independent social media accounts behind adverts on Facebook to promote political ideas, such as promoting a
hard Brexit
In the wake of the referendum held in the United Kingdom on 23 June 2016, many new pieces of Brexit-related jargon entered popular use.Al Jazeera. (2018)''Brexit jargon: From backstop to no deal, 17 key terms explained'' (Al Jazeera) Retrieved 2 ...
which were in fact administered by employees of
CTF Partners (a subsidiary).
See also
*
Isaac Levido
Isaac Levido (born ) is an Australian political strategist who was the head of the British Conservative Party's successful campaign in the 2019 United Kingdom general election.
Early life
Levido was raised in Port Macquarie, New South Wales ...
References
Further reading
* ''
The Guardian
''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
s articles on Lynton Crosby
External links
* {{official, https://ctgroup.com/
Companies based in Sydney
Companies based in the City of Westminster
Polling companies