Mark McLachlan born February 27, 1990 is a product and

game design Game design is the art of applying design and aesthetics to create a game for entertainment or for educational, exercise, or experimental purposes. Increasingly, elements and principles of game design are also applied to other interactions, in ...

er. Mark has designed and released products under the scope of the product design and game publishing studio Antsy Labs. In collaboration with his brother, Matthew McLachlan, Mark invented the

Fidget Cube The Fidget Cube is a small hand-held device designed by Matthew and Mark McLachlan, brothers and co-founders of the Colorado-based design studio Antsy Labs. It has fidget tools on all sides: a switch, gears, a rolling ball (marble), a joystick, ...

, the second most-backed

Kickstarter Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, ...

campaign in history.

Biography

McLachlan began his career as co-founder of the e-commerce platform TinyLightbulbs, where he curated crowdfunded products in an online storefront. Mark later focused his attention on the product and game design industry, launching the tabletop dexterity game Storm the Gate with his brother, Matthew McLachlan, in 2013. In 2015, McLachlan co-founded Antsy Labs, a product design and game publishing studio based in Denver, Colorado. That year, Antsy Labs released the phone and smartwatch charging dock Duet. In 2016, Mark McLachlan, partnered with brother and co-founder Matthew McLachlan, released their invention Fidget Cube, funded on Kickstarter. Fidget Cube is Kickstarter's second most-backed campaign ever with 154,926 backers. While dealing with the overwhelming demand for Fidget Cube and the accompanying customer service workload, Mark and Matthew McLachlan co-founded the

customer service Customer service is the assistance and advice provided by a company to those people who buy or use its products or services. Each industry requires different levels of customer service, but in the end, the idea of a well-performed service is that ...

platform HoneyBrandger in 2018, which provides on-demand support for companies looking to scale. Mark again partnered with Matthew McLachlan to release the magnetic building block system PIXL in 2018.

References

{{DEFAULTSORT:McLachlan, Mark American game designers Living people 1990 births