Mario G. Obledo
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Mario Guerra Obledo (April 9, 1932 – August 18, 2010) was an American
civil rights Civil and political rights are a class of rights that protect individuals' freedom from infringement by governments, social organizations, and private individuals. They ensure one's entitlement to participate in the civil and political life o ...
leader. He was called the "Godfather of the Latino Movement" in the United States, credited with establishing numerous civic institutions and bringing Latino interests into the center of the U.S. political arena. He also served as
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
's Secretary of Health and Welfare from 1975 to 1982.


Background

Obledo was born in
San Antonio, Texas ("Cradle of Freedom") , image_map = , mapsize = 220px , map_caption = Interactive map of San Antonio , subdivision_type = Country , subdivision_name = United States , subdivision_type1= State , subdivision_name1 = Texas , subdivision_t ...
. His parents were Mexican immigrants and he was one of 12 children. He earned a pharmacy degree from the
University of Texas at Austin The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,07 ...
in 1957 and a law degree from St. Mary's University in San Antonio in 1960. For three years he was a Texas assistant attorney general. In 1967, Obledo was a co-founder of the
Mexican American Legal Defense and Education Fund The Mexican American Legal Defense and Educational Fund (MALDEF) is a national non-profit civil rights organization formed in 1968 by Jack Greenberg to protect the rights of Latinos in the United States."MALDEF" entry in ''Los Angeles A to Z: An ...
(MALDEF), and was the organization's first general counsel. In 1970, facing pressure from the
Ford Foundation The Ford Foundation is an American private foundation with the stated goal of advancing human welfare. Created in 1936 by Edsel Ford and his father Henry Ford, it was originally funded by a US$25,000 gift from Edsel Ford. By 1947, after the death ...
, MALDEF's most important funding source, due to the organization's perceived "militant" positions, MALDEF moved its headquarters from San Antonio to
San Francisco, California San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
, and Obledo replaced Pete Tijerina as executive director. Obledo served in that position until 1973, pursuing a strategy of involving MALDEF in employment and language rights litigation and conceiving the organization's role as a "law firm for the Latino community." After MALDEF, Obledo taught at Harvard Law School, where he was working in 1974 when California's newly elected governor
Jerry Brown Edmund Gerald Brown Jr. (born April 7, 1938) is an American lawyer, author, and politician who served as the 34th and 39th governor of California from 1975 to 1983 and 2011 to 2019. A member of the Democratic Party, he was elected Secretary of ...
asked him for assistance in recruiting potential cabinet officers. Brown then offered Obledo the position of health and welfare secretary, making him at that time California's highest ranking Mexican American official. Obledo served in that position from 1975 until 1982, when he resigned to make an unsuccessful run for the Democratic nomination for governor. Obledo was also a co-founder of the
Hispanic National Bar Association The Hispanic National Bar Association (HNBA) is a 501(c)(6) organization representing Hispanics in the legal profession, including attorneys, judges, law professors, legal assistant and paralegals, and law students in the United States and its ...
and the National Coalition of Hispanic Organizations, and an early leader of the Southwest Voter Registration Education Project. He was president of the
League of United Latin American Citizens The League of United Latin American Citizens (LULAC) is the largest and oldest Hispanic and Latin-American civil rights organization in the United States. It was established on February 17, 1929, in Corpus Christi, Texas, largely by Hispanics ...
(LULAC) in the mid-1980s, and chairman of the National Rainbow Coalition from 1988 to 1993. After an extended period outside the public spotlight, Obledo re-emerged as a public activist in the late 1990s, and was noted, among other activities, for protesting against anti-immigrant advertising, and promoting a boycott of the
Taco Bell chihuahua Gidget (February 7, 1994 – July 21, 2009), nicknamed the "Taco Bell Chihuahua", was an advertising figure and mascot for Taco Bell from September 1997 to July 2000. She was voiced by Carlos Alazraqui, and developed by TBWA. The Chihuahua is a ...
for its stereotypical Mexican accent. President
Bill Clinton William Jefferson Clinton ( né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and agai ...
presented Obledo with the
Presidential Medal of Freedom The Presidential Medal of Freedom is the highest civilian award of the United States, along with the Congressional Gold Medal. It is an award bestowed by the president of the United States to recognize people who have made "an especially merit ...
in 1998, describing him as having "created a powerful chorus for justice and equality." In May 2010, Obledo received an honorary
doctor of laws A Doctor of Law is a degree in law. The application of the term varies from country to country and includes degrees such as the Doctor of Juridical Science (J.S.D. or S.J.D), Juris Doctor (J.D.), Doctor of Philosophy (Ph.D.), and Legum Doctor ...
degree from
California State University, Sacramento California State University, Sacramento (CSUS, Sacramento State, or informally Sac State) is a public university in Sacramento, California. Founded in 1947 as Sacramento State College, it is the eleventh oldest school in the 23-campus California ...
. Obledo died on August 18, 2010, in
Sacramento ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento ...
, California, following a heart attack, at the age of 78.


References


External links


Mario Obledo Papers
a
Special Collections Dept.
University Library, University of California, Davis {{DEFAULTSORT:Obledo, Mario G. 1932 births 2010 deaths Activists for Hispanic and Latino American civil rights American civil rights activists American people of Mexican descent People from San Antonio University of Texas at Austin alumni St. Mary's University School of Law alumni Activists from Texas Presidential Medal of Freedom recipients League of United Latin American Citizens activists