Marilyn Agency is a French

modeling agency A modeling agency is a company that represents fashion models, to work for the fashion industry. These agencies earn their income via commission, usually from the deal they make with the model and/or the head agency. The top agencies work with bi ...

established in

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

in 1985 by Marilyn Gauthier.

History

Marilyn Agency was founded in Paris by Marilyn Gauthier in 1985. In 1992, the agency added a men's division, and in 1997 the agency expanded to

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

, founding Marilyn Model Management. Marilyn Gauthier sold the company in 2012. The company is currently owned by billionaire Marie Halley, heir to the

Carrefour Carrefour () is a French multinational retail and wholesaling corporation headquartered in Massy, France. The eighth-largest retailer in the world by revenue, it operates a chain of hypermarkets, groceries stores and convenience stores, which ...

supermarkets group. Marilyn Agency is divided into two departments: MGM and Marilyn Paris/NY. In 2015, the French branch of the company had reported a workforce of 30 employees. In 2015, the French office had a turnover decrease of 34.44% compared to 2014, with a turnover of €9.3 million. It booked a net loss of €1.9 million in 2014 and €525,000 in 2015. In April 2016, the company relocated its Parisian office to 11 Rue Portefoin. Marilyn Agency currently represents a multitude of different models including

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, Alex Lundqvist,

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, Fernando Cabral, Erik van Gils, Alpha Did, and Sam Way. The agency has previously represented supermodels including

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, Claudia Schiffer, and Missy Rayder.

Controversies

In September 2016, Marilyn Agency was penalized for illegal

price-fixing Price fixing is an anticompetitive agreement between participants on the same side in a market to buy or sell a product, service, or commodity only at a fixed price, or maintain the market conditions such that the price is maintained at a given ...

by the

French Competition Authority French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with France ...

along with 36 other model agencies. Marilyn Agency was the most heavily penalized, with a fine of €600,000. Agency fines were determined based on the gravity of their practices and the damage caused to the economy.

External links

Corporate home page

References

{{Reflist Modeling agencies

History

Controversies

See also

External links

References