Marian Salzman (born February 15, 1959) is a Jewish
American
American(s) may refer to:
* American, something of, from, or related to the United States of America, commonly known as the "United States" or "America"
** Americans, citizens and nationals of the United States of America
** American ancestry, pe ...
advertising and public relations executive. She is Senior Vice President, Global Communications for
Philip Morris International
Philip Morris International Inc. (PMI) is an American Multinational corporation, multinational tobacco company, with products sold in over 180 countries. The most recognized and best selling product of the company is Marlboro. Philip Morris I ...
, a tobacco company. She was formerly CEO of
Havas PR North America and chaired the Global Collective, the organizing collaborative of all of the PR assets of Havas.
She rejoined Euro RSCG in August 2009, having previously worked for the holding company as executive vice president, chief strategic officer, from January 2001 to October 2004.
Career
Salzman is a graduate of
Brown University
Brown University is a private research university in Providence, Rhode Island. Brown is the seventh-oldest institution of higher education in the United States, founded in 1764 as the College in the English Colony of Rhode Island and Providenc ...
.
She began her career working on the development of new research methodologies, from slumber parties for tweenagers, a project for
Levi Strauss & Co. in 1991, to the creation of Cyberdialogue in 1992, to leverage instant messaging and
AOL
AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017â ...
chat rooms for social research.
*1992: Co-founded Cyberdialogue, the world’s first online market research company, with partners Jay Chiat and Tom Cohen
*1993–1995: Director of consumer insights and emerging media at Chiat\Day
*1995–1997: Worldwide director of
TBWA
TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States.
Since 1993, the agency has been a unit of Omnicom Group, the world's second largest advertising agency holdin ...
’s Department of the Future
*1997–2000: President, Intelligence Factory,
Young & Rubicam
VMLY&R is an American marketing and Marketing communications, communications company specializing in advertising, Digital media, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of ...
*2001–2004: Executive vice president and chief strategy officer at Euro RSCG Worldwide
*2005–March 2008: Executive vice president and chief marketing officer at
JWT Worldwide (member of 12-person worldwide executive committee)
*March 2008–August 2009: Partner and chief marketing officer at
Porter Novelli (member of 10-person worldwide executive committee)
*2009–present: President then CEO of Euro RSCG Worldwide PR North America, now called Havas PR (member of Euro RSCG Worldwide Executive Committee with oversight for global communications and reputation); became chairman, the Havas Global PR Collective in 2012
Media contributions
In 1998 in an interview with Fast Company magazine, Salzman drew attention to “experience collections,” the idea that people are placing less value on material goods and more on personal and professional experiences and skills.
The
New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
published a Sunday feature, “Metrosexuals Come Out,” which quoted Salzman regarding
metrosexual
''Metrosexual'' is a portmanteau of '' metropolitan'' and ''sexual'' coined in 1994, describing a man of ambiguous sexuality, (especially one living in an urban, post-industrial, capitalist culture) who is especially meticulous about his groomin ...
s. In 2003 the UK
Observer
An observer is one who engages in observation or in watching an experiment.
Observer may also refer to:
Computer science and information theory
* In information theory, any system which receives information from an object
* State observer in co ...
apologized for incorrectly attributing the first use of the term to Salzman, and gave credit to
Mark Simpson (journalist)
Mark Simpson is an English journalist, writer, and broadcaster specialising in popular culture, media, and masculinity. Simpson is the originator of the term and concept metrosexual. He has been described by one critic as "the skinhead Oscar W ...
for the term.
In 2007, she talked about how “sleep is the new sex” for The Economist’s annual predictions and stated that lowering home values would drive consumers away from recreational shopping and toward a “less is more” mindset.
Activism
In 2015, Salzman signed an open letter which the
ONE Campaign had been collecting signatures for; the letter was addressed to
Angela Merkel
Angela Dorothea Merkel (; ; born 17 July 1954) is a German former politician and scientist who served as Chancellor of Germany from 2005 to 2021. A member of the Christian Democratic Union (CDU), she previously served as Leader of the Oppo ...
and
Nkosazana Dlamini-Zuma
Nkosazana Clarice Dlamini-Zuma (née Dlamini; born 27 January 1949), sometimes referred to by her initials NDZ, is a South African politician, medical doctor and former anti-apartheid activist. A longstanding member of the African National Cong ...
, urging them to focus on women as they serve as the head of the G7 in Germany and the AU in South Africa respectively.
Personal life
Salzman relocated to
Lausanne
, neighboring_municipalities= Bottens, Bretigny-sur-Morrens, Chavannes-près-Renens, Cheseaux-sur-Lausanne, Crissier, Cugy, Écublens, Épalinges, Évian-les-Bains (FR-74), Froideville, Jouxtens-Mézery, Le Mont-sur-Lausanne, Lugrin (FR-74), ...
, Switzerland for the job with Philip Morris. She is married to Jim Diamond and formerly lived in
Stamford, Connecticut
Stamford () is a city in the U.S. state of Connecticut, outside of Manhattan. It is Connecticut's second-most populous city, behind Bridgeport. With a population of 135,470, Stamford passed Hartford and New Haven in population as of the 2020 ...
.
References
{{DEFAULTSORT:Salzman, Marian
Businesspeople from New York City
Brown University alumni
Harvard University alumni
Living people
American public relations people
20th-century American Jews
People from Bergen County, New Jersey
People from Lausanne
American women chief executives
1959 births
21st-century American Jews
20th-century American women
21st-century American women