Marian Croak
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Marian Rogers Croak is a Vice President of Engineering at
Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
. She was previously the Senior Vice President of Research and Development at
AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile tel ...
.Croak Fact Sheet. (n.d.). 10 Things You Need to Know About Marian Croak DF file https://www.invent.org/sites/default/files/2021-09/Croak_Fact_Sheet_0.pdf She holds more than 200 patents. She was inducted into the
Women in Technology International Hall of Fame The Women in Technology International Hall of Fame was established in 1996 by Women in Technology International (WITI) to honor women who contribute to the fields of science and technology. Women in Technology International Hall of Fame inductees ...
in 2013. In 2022, Croak was inducted into the
National Inventors Hall of Fame The National Inventors Hall of Fame (NIHF) is an American not-for-profit organization, founded in 1973, which recognizes individual engineers and inventors who hold a U.S. patent of significant technology. Besides the Hall of Fame, it also opera ...
for her patent regarding VoIP (Voice over Internet Protocol) Technology. She is one of the first two Black women to receive that honor, along with
Patricia Bath Patricia Era Bath (November 4, 1942 – May 30, 2019) was an American ophthalmologist, inventor, humanitarian, and academic. She invented an improved device for laser cataract surgery. Her invention was called Laserphaco Probe, which she pat ...
. Her invention allows users to make calls over the internet instead of a phone line. Today, the widespread use of VoIP technology is vital for remote work and conferencing.


Education and early career

Croak was born on May 14, 1955, in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. Her father built her a home chemistry set, which inspired her to pursue a STEM career. She obtained a bachelor’s degree from
Princeton University Princeton University is a private university, private research university in Princeton, New Jersey. Founded in 1746 in Elizabeth, New Jersey, Elizabeth as the College of New Jersey, Princeton is the List of Colonial Colleges, fourth-oldest ins ...
in 1977 and a Ph.D. specializing in Quantitative Analysis and Psychology in 1982 from the
University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in C ...
. After college, she joined
AT&T Bell Laboratories Nokia Bell Labs, originally named Bell Telephone Laboratories (1925–1984), then AT&T Bell Laboratories (1984–1996) and Bell Labs Innovations (1996–2007), is an American industrial research and scientific development company owned by mult ...
in 1982, where she worked in a variety of positions for over 3 decades.


Career

She started off in Bell’s Human Factors division, with the specific purpose of studying how technology could be used to positively impact human’s lives. Croak first began working on digital messaging applications, tasked with the study of determining if various messaging applications could communicate with each other. This kind of research was very novel, as the earliest form of the Internet would not come to full fruition until the next year in 1983. Bell Labs wanted to send voice, text, and video data digitally rather than using a standard phone line. And the favored mechanism for this was Asynchronous Transfer Mode (ATM) protocol, but Croak, along with the rest of her team, convinced AT&T to use
TCP/IP The Internet protocol suite, commonly known as TCP/IP, is a framework for organizing the set of communication protocols used in the Internet and similar computer networks according to functional criteria. The foundational protocols in the suit ...
instead. TCP/IP allowed for a standardized way of packaging and communicating information. While at AT&T, Croak and her team contemplated the potential of digital telecommunications. She worked on advancing Voice over Internet Protocol (VoIP) technologies, converting voice data into digital signals that can be easily transmitted over the internet rather than using traditional phone lines. Her work has furthered the capabilities of audio and video conferencing.   During her time at AT&T she patented the technology that allowed cellphone users to donate money to organizations using text messaging. She developed this technology during the aftermath of
Hurricane Katrina Hurricane Katrina was a destructive Category 5 Atlantic hurricane that caused over 1,800 fatalities and $125 billion in damage in late August 2005, especially in the city of New Orleans and the surrounding areas. It was at the time the cost ...
, and it revolutionized how people donate to charitable organizations when a natural disaster occurs. She received the 2013 Thomas Edison Patent Award for this technology. She was inspired to do this after seeing AT&T develop technology that helped ''
American Idol ''American Idol'' is an American singing competition television series created by Simon Fuller, produced by Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It aired on Fox from June 11, 2002, to Ap ...
'' set up a voting system that relied on text messages rather than voice calls, in 2003. The technology that she created with co-inventor Hossein Eslambolchi, was not finalized until October 2005, a couple of months after Hurricane Katrina. But through this technology after the
2010 Haiti earthquake A disaster, catastrophic Moment magnitude scale, magnitude 7.0 Mw earthquake struck Haiti at 16:53 local time (21:53 UTC) on Tuesday, 12 January 2010. The epicenter was near the town of Léogâne, Ouest (department), Ouest department, a ...
, more than $43 million in donations were collected by relief organizations through donations by text message. Before leaving AT&T she held the title of Senior Vice President of Applications and Services Infrastructure. At AT&T she managed over 2,000 engineers and computer scientists responsible for over 500 programs impacting AT&T’s enterprise and consumer wireline and mobility services. Her responsibilities ranged from product realization and service planning to development and testing. Croak joined Google in 2014, as a Vice President in the engineering group. At Google, she is responsible for expanding what the Internet is capable of doing around the world and increasing access to the Internet in the developing World. She created a new center of expertise on Responsible AI within Google Research. Croak also works on racial justice efforts at Google and continues her goal of encouraging women and young girls in engineering. Croak was inducted into the
National Inventors Hall of Fame The National Inventors Hall of Fame (NIHF) is an American not-for-profit organization, founded in 1973, which recognizes individual engineers and inventors who hold a U.S. patent of significant technology. Besides the Hall of Fame, it also opera ...
, the National Academy of Engineers, and the
American Academy of Arts and Sciences The American Academy of Arts and Sciences (abbreviation: AAA&S) is one of the oldest learned societies in the United States. It was founded in 1780 during the American Revolution by John Adams, John Hancock, James Bowdoin, Andrew Oliver, and ...
in 2022.


Patents

Croak has been awarded over 200
patents A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention."A p ...
, almost half of which are in VoIP. Many of her inventions lay the foundations for the digital networks we know and use today. She was inducted into the National Inventors Hall of Fame in 2022 for her patent VoIP Technology
U.S. Patent Under United States law, a patent is a right granted to the inventor of a (1) process, machine, article of manufacture, or composition of matter, (2) that is new, useful, and non-obvious. A patent is the right to exclude others, for a limited ...
No. 7,599,359 ''Method and apparatus for monitoring end-to-end performance in a network''. Today, the widespread use of VoIP technology is vital for remote work and conferencing, as well as personal communications. Over the years, VoIP as technology has continued to evolve. The International VoIP calls market is predicted to hold the significant share of all conversations by 2025. VoIP had an estimated market size of $30 Billion in 2020 and is projected to grow to $95 Billion by 2027. She received a patent in 2005 for text-based donations to charity, along with co-inventor Hossein Eslambolchi, U.S. Patent 7,715,368 ''Method and Apparatus for dynamically debiting a donation''. This technology enables a network to identify a particular charity, provide the designating funding to the charity, and then have the network service provider bill the original donor on its monthly bill.


Personal life

Croak won the Edison Patent Awards in 2013 and 2014. She is currently a member of the Corporate Advisory Board for the
Viterbi School of Engineering The USC Viterbi School of Engineering (formerly the USC School of Engineering) is the engineering school of the University of Southern California. It was renamed following a $52 million donation by Andrew J. Viterbi, co-founder of Qualcomm. ...
at her alma mater, the University of Southern California. Croak is also a former board member for such organizations as the
Alliance for Telecommunications Industry Solutions The Alliance for Telecommunications Industry Solutions (ATIS) is a standards organization that develops technical and operational standards and solutions for the ICT industry, headquartered in Washington, D.C. The organization is accredited by the ...
;
Catalyst Catalysis () is the process of increasing the rate of a chemical reaction by adding a substance known as a catalyst (). Catalysts are not consumed in the reaction and remain unchanged after it. If the reaction is rapid and the catalyst recyc ...
; the Holocaust and Human Rights Museum (New Jersey); and the National Action Council for Minorities in Engineering. She has three grown children.


References

{{DEFAULTSORT:Croak, Marian 1955 births Living people American women computer scientists American computer scientists University of Southern California alumni Princeton University alumni Google people 20th-century American scientists 20th-century American women scientists 21st-century American scientists 21st-century American women scientists Scientists from New York City